Announcing a special Redwood BBDO & B2B Marketing webinar with our Senior Creative Director & Head of US Lauren Priestley and Google's Bethany Poole, discussing 'How to Make AI Work for Brands and Agencies' - Wednesday 23rd October 2024, 3pm BST. Please do come and join us - full details and how to register below! 👊 #RedwoodBBDO #B2B #B2Bmarketing #growth #content
Tech giants like Google are encouraging advertisers to put #AI to work for creative – but what does that look like in practice? In this practical fireside, Google’s Bethany Poole and Redwood BBDO’s Lauren Priestley reveal how, as client and agency partner, they are using Google AI tools to “walk it like they talk it” – supercharging and streamlining every part of their shared creative process, from sentiment scraping to shortcutting film production. Learn more about: 🟠 AI’s role in supercharging human #creativity. 🟠 Using #genAI to analyze social sentiment. 🟠 AI-enabled film production efficiency, at scale. 🟠 AI-powered creative reviews & briefs. 🟠 Building a culture of expectation. 🟠 Fostering better agency-client relationships with AI. Register below: https://lnkd.in/eu-Yd9QK
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