Beachfront

“In an era where political advertising is becoming increasingly fragmented, CTV provides a unique opportunity to cut through the noise and deliver compelling, targeted messages to the voters who matter most.” Seedtag's Head of Political US, Kara Ullmann, shares her thoughts on the critical role that contextual advertising and CTV are playing in transforming down-ballot campaigns in this latest Digiday piece: https://hubs.li/Q02W9mBD0

Check out scenes from Beachfront’s CTV Publisher Summit in New York earlier this week! Thank you to all of our wonderful partners who joined the Beachfront and Seedtag teams for an afternoon of networking and insightful discussions on the latest trends shaping the CTV landscape.

Join us next week at Advertising Week's #AWNY24 from October 7th - 10th! Reach out if you're interested in meeting up with the Beachfront and Seedtag teams on site, and learn more about the latest innovations in CTV and what Seedtag has in store throughout the week: https://hubs.li/Q02RSGHT0

“Advertisers can start with broad reach on traditional TV, target specific audiences on OTT, and then hit them on web and mobile to give them an opportunity to convert to a purchase.” Our Head of Advanced TV Product, Daniel Church, shared his insight on the critical role of a flexible advertising strategy as the lines between linear TV and streaming continue to blur in this latest Association of National Advertisers article: https://hubs.li/Q02RzKh10

Catch the Beachfront team at two major industry events this Fall, including AdExchanger's #ProgIO NY and Advertising Week's #AWNewYork24! Reach out if you’re interested in learning more about the events and meeting up on site: https://hubs.li/Q02Q8kLd0

With election season underway, Beachfront’s premium political advertising opportunities enable media buyers to reach and win voters across directly-sourced CTV inventory. Explore our political CTV inventory packages and tailored solutions, spanning priority first-look inventory access, hyperlocal news targeting, audience-curated CTV PMPs, and political-allowed supply, and reach out if you’re interested in learning more: https://hubs.li/Q02Pp5Vk0

ICYMI: Earlier this Summer, Forrester and Jounce Media published in-depth reports detailing the programmatic #CTV advertising landscape. Get the scoop on each report – which highlights the top complexities, opportunities, and sell-side players in the #CTV ad market – here: https://hubs.li/Q02NTdrV0

“By leveraging comprehensive contextual data across premium publisher networks, teams can identify and fill gaps in outreach, ensuring no potential voters are overlooked.” Seedtag's Head of Political US, Kara Ullmann, shared her insight on how CTV and AI help capture voter attention, enhancing the impact of political campaigns in this year’s election cycle. Read more in Digiday: https://hubs.li/Q02NZkFL0

Recent industry reports from Forrester and Jounce Media have detailed the evolving dynamics of the programmatic #CTV advertising landscape, highlighting the top complexities, opportunities, and sell-side players in the market. Learn more about each of the reports, which include Beachfront, here: https://hubs.li/Q02Kc9q70

Join us next week at The StreamTV Show, the largest meeting ground for the streaming television industry! Beachfront’s Senior Director of Publisher Partnerships, Neepa K. Shah, will be in Denver from June 24th - 26th. Reach out if you’re interested in meeting up on site, and learn more about the event here: https://hubs.li/Q02CgX710