Cordial

Transform your customer relationships with a new approach to marketing #data. Dive in 👉 https://lnkd.in/gRxu9G8N

Why is “fake it ‘til you make it” a dangerous trap for entrepreneurs? What’s the elephant in the room that’s frustrated marketers? What aren’t legacy marketing clouds addressing? And how’s Cordial taking a “Robin Hood” approach? I recently had a fun conversation with John Lee Dumas on the “Entrepreneurs on Fire” podcast to talk through all of this. Here's the truth: You don't need to fake anything. It stunts your ability to learn and grow by cutting off vulnerability. Many of us underestimate our capabilities, and successful people who claim they "faked it" to the top often gloss over the immense effort they put in behind the scenes. When I founded Cordial, authenticity & tenacity were our greatest assets…and I expect they always will be. Speaking of authenticity, let's talk about legacy marketing clouds. These giants are primarily focused on driving shareholder value while losing their connection to what marketers need. They’re Wall Street-obsessed, but their sense of innovation & service stalled out years ago. And marketers bear the brunt of that. That’s why we're taking a “Robin Hood” approach at Cordial: redistributing value from these outdated & overpriced legacy systems back to forward-thinking brands that need to drive growth w/ urgency…and with a partner. Our vision rests on three key pillars: true 1:1 personalization that’s cross-channel & real-time (not just basic segmentation); AI-powered efficiency that delivers real results; and service that is authentic, strategic, and driven by results. And it’s working: Forrester recently validated our approach, giving Cordial the highest possible scores on its Email Marketing Wave for cutting-edge AI, forward-thinking vision, data flexibility and superior customer service. Listen to my full conversation with JLD at the link in the comments to hear more about Cordial’s journey and why we're so passionate about equipping marketers with a comprehensive, flexible and future-ready platform. #martech #esp #cordial #salesforcemarketingcloud #oracleresponsys #EntrepreneursOnFire

Watch Salima K. Popatia share how Cordial transformed marketing across Orveon Global's premium beauty portfolio - bareMinerals, BUXOM Cosmetics, and Laura Mercier Cosmetics. 💄

🗞️ This just in: Cordial recognized as “one to watch” in Snowflake’s Modern Marketing Data Stack report. “Cordial and Snowflake are reimagining martech and how forward-thinking brands can best activate their data,” - Matt Howland, Chief Product and Engineering Officer at Cordial. Read the full story: https://lnkd.in/gAtts3j7

We’re excited to be recognized as a One to Watch in the Marketing and Customer Engagement category of Snowflake’s 2025 Modern Marketing Data Stack. Check out the report to uncover how marketers can capitalize on the trending convergence of #adtech and #martech with first party data in Snowflake: https://lnkd.in/gFDPevTf

Shoptalk Fall is in the books! A huge thank you to our stellar on-site team and everyone who stopped by our booth to discover the "best-kept secret" in #martech.

Pssst! Do you know the best-kept secret in martech? Our clients tell us that Cordial is a hidden gem. So, we turned our brand awareness challenge into curiosity-piquing messaging at #ShoptalkFall. The booth itself became a fun and effective conversation starter: 🤔 "So, what's the best-kept secret?" 😁 "It's Cordial, have you ever heard of us?" 🤩 "No, haha! Tell me about Cordial!" More on our booth strategy:  • Very tall, very bright, custom booth design for gravitas and visibility.  • Premium UNBRANDED swag from retail clients – it flew off the shelves. • Well-designed case study cards to coordinate with the client swag. • Notable absence of "what we do" messaging to spark intrigue and provide contrast to the jargon word salad we tend to see at these things. 😵💫 The highlights and learnings from Shoptalk Fall—a brand-new event: 👍 Kudos to the Shoptalk marketing team for nailing the theme integration. 👍 I met so many inspiring women at the networking event at House of Blues. 👍 Quality over quantity – the connections we did make were highly valuable. 👍 Busta Rhymes was a solid choice. Pinterest's VIP lounge saved the night! 🤷♀️ I didn't get to attend any sessions or 1:1 meetings so can't speak to those. 👎 Mid-October is tough for retailers to attend during the pre-holiday season. 👎 Three full days felt long – by Friday, exhaustion was the universal language. 👎 As an exhibiting sponsor, the vendor-to-brand ratio seemed too high. I met interesting vendors and tech folks, but that's not why we invest in Shoptalk Fall. Thank you to the core onsite crew, Christine McKibban, Elizabeth Gemgnani Valenta, Christy Parrish, Adam Meshot, Jake Golberg, Andrew Bodenheimer for bringing A-game energy to the Cordial booth, dinners, meetings and activations. Thank you to the one-and-only Caroline Overby, as well as Kristina Vanderslice, Monica Cottingham, Susanna Cole for bringing our brand to life through events. We wouldn't be here without your creativity, collaboration, and dedication. And thank you to Averi Haugesag for being a great networking partner – I love that we connected at another retail industry event this year. See you all next time! #eventmarketing #b2b #martech #brand #shoptalk #marketing

We’re at Shoptalk Fall! Stop by the Cordial booth to discover the “best-kept secret” in #martech and grab a giveaway from leading brands that are achieving huge success with our platform. #shoptalk #shoptalkfall

By shifting to Cordial, Bob's Discount Furniture slashed the number of tech vendors it relied on by half and saved $3 million in customer support. Learn how: https://lnkd.in/gmTsWhSt

Next Stop: Shoptalk Fall Cordial is heading to Chicago next week to join hundreds of e-commerce professionals at #ShoptalkFall. If you’ll be there, we’d love to find some time to connect! https://lnkd.in/g25jfqxa