Beko Europe

🎉Exciting News!🎉 We are thrilled to share that Hotpoint's "Happy Birthday" Campaign has scored Silver at the 13th Edition of the NC Digital Awards!🎂🏆 Our 2024 campaign, "Happy Birthday," captures "The Feeling of Home" with a fresh, ironic tone. Bailey, the friendly and chaotic beagle, brings a lively twist to everyday home-life, with Hotpoint's trusty appliances saving the day and ensuring the party's success.🎈🐾 This recognition in the "Electronic Devices and Audio Video" category highlights our commitment to creative and effective digital marketing.🌟 The integrated campaign includes cinema commercials, TV spots, social media, influencer campaigns, PR activations, and a robust out-of-home plan to dominate London and beyond.🚀 Here's to many more creative milestones ahead!🥂✨ #Hotpoint #HappyBirthdayCampaign #NCDigitalAwards #DigitalMarketing #Innovation #HomeAppliances #AwardWinningCampaign #BekoEurope #Beko

A few days ago at Beko Europe’s Milan office, our colleagues organized a breakfast event to relaunch our three Employee Resource Groups: the Women's Network, the Pride Network, and the Young Professional Network. This gathering was a great opportunity to come together as #OneTeam and introduce the groups to our new Beko Italy colleagues who have recently joined the Milan office. Our Employee Resource Groups are true catalysts for empowering employees in both their professional and personal lives. They play an essential role in fostering an inclusive, supportive, and connected workplace where everyone can thrive. A special thanks to Ekaterina Panilova and Paola Garavaglia for mastering the ceremony, and to all the volunteer colleagues for their dedication and ongoing efforts to keep these groups vibrant and impactful.

We’re excited to see the successful completion of the annual training for Kotsovolos-Κωτσόβολος, led by our team at Beko Greece. Thank you to everyone involved for making this two-day session a great opportunity to showcase the latest home appliance innovations from Whirlpool, Beko, Grundig, and Indesit. Looking forward to more innovative trainings ahead! #BekoGreece #BekoEurope #HomeAppliances #Innovation #Training

A heartfelt thank you to everyone who attended the “Wash Less To Impress” launch event kindly hosted by Natuzzi. After a year in the making, the Whirlpool brand, in collaboration with Natuzzi, proudly presented The Wash Less Project, featuring a chair designed by the renowned architect Fabio Novembre. This innovative piece of furniture is more than just a chair; it’s a statement of sustainability and style, combining luxury, functionality, and environmental commitment. During the press event Ipsos Italia shared key insights from research on the “Laundry Chair” phenomenon, highlighting the need for organization and reducing laundry frequency. Did you know that 58%* of Italians have a spot for worn-but-not-dirty clothes? The Wash Less Project addresses this with style and practicality. The chair is now available on the Whirlpool e-commerce site and in all Italian Natuzzi Italia stores. The launch is supported by a communication strategy which includes a giant installation in Piazza Gae Aulenti (Milan), billboards in Milan on bus stops, subways and two maxi-billboards in Corso Vittorio Emanuele and Corso Matteotti, as well as a social media plan to support all phases. #Sustainability #Innovation #BekoEurope #SustainableLiving #Natuzzi #TheWashLessProject #Ecoplen Ipsos Italia Novembre Studio Natuzzi *IPSOS Italy Research, August 2024, Base ‘Total sample’ =1502

Grundig Women's Regatta has been a great platform for competition since it's launch two years ago and this year it's become even greener! 💚 Don't forget to check out the highlights from this magnificent event! ✨

Beko CEO Hakan Bulgurlu visited our factories in Comunanza, Fabriano and Melano in Italy. It was a pleasure hosting this visit and a great opportunity to share what we've been up to at Beko Europe! 💙

We are excited to announce that Jaroslav Grygar, our HR leader from Poprad, Slovakia, has been nominated for the 2024 HRLeader Award, the most prestigious HR honor in the country. This nomination coincides with THELeaders conference, Slovakia's largest international event for leadership and organizational development.   Jaroslav is one of the ten inspiring nominees recognized for their exceptional contributions in the field of HR.   If you are an HR professional and interested in voting, please contact oravcova@maxman.sk. Voting is open until May 31, 2024.   #HRLeader2024 #Inspiration #HR #BekoEurope

⭐ Our own Véronique Denise, Vice President of Beko Europe's France cluster, has been named a Knight of the National Order of Merit in France. ⭐   The award is in recognition of her leadership in the home appliance sector, which she has served with distinction for more than two decades. As president of Gifam, the French association of home appliance brands, since 2021, she has continued to make a significant contribution to making this industry more sustainable and forward-thinking. This commitment is reflected in her work, where she has played an important role in making Beko the leading home appliance company in Europe.   Véronique's leadership is not only a testament to her professional excellence, but also an inspiration for women in leadership. She is a strong role model for women at Beko through her outstanding work and the environment she has created where everyone can thrive and contribute meaningfully to our collective success.   Congratulations to Véronique Denise on this prestigious recognition! 💫 #BekoEurope #BekoStateofMind

We're proud to announce the launch of the new international Hotpoint Brand Equity Campaign, “Mischief-Makers call for Trusted Partners”, now #LIVE in the UK! Whether it's a mischievous pet, a pint-sized troublemaker, or even that goofy flatmate who always seems to stir up a storm, everyone has a “Mischief-Maker” at home but thanks to Hotpoint appliances, #mishaps are a distant memory. The Campaign offers a fresh and ironic take on a contemporary portrayal of home, whilst preserving the spirit of Hotpoint, your Trusted Partner, alive since 1911. Started last week in the UK, the campaign features a 60-second cinema ad, a 30-second TV spot, and eye-catching out-of-home ads across London and other cities. Plus, our social media channels are buzzing with engaging content! Our teams in Peterborough (UK) and Milan (Italy) celebrated the launch in a series of engaging events. #Hotpoint #HotpointTheFeelingOfHome

#Tbt EuroCucina 2024 was such a blast! 💙 We can’t wait for the next time we get to showcase our amazing products designed and built by even more amazing people! #Beko #BekoEurope #EuroCucina2024