Benchmark Growth Marketing

If you want to grow your accounting firm, you’re going to need to do some marketing. The problem is most accounting firm owners - Don’t know what to do - Don’t have time to do it - Can’t afford to hire an experienced marketer or agency to do it for them. Some firm owners take on the marketing themselves, but most are too busy and the marketing gets pushed down the priority scale and never actually gets done. What they really want is for someone else to do it for them. So they hire an entry-level person or assign someone on their team to be in charge of marketing.  This leads to another problem: The firm owner doesn't know what a marketer should be doing and doesn't know how to tell if their marketer is doing a good job. That’s why we created this Marketing Mastermind for Accounting  Firms. We provide the structure, guidance, and accountability for marketing managers in accounting firms. So they can be successful, and so that their efforts return the best ROI possible. Learn more here: https://lnkd.in/enQm8dBD

Tracy provides valuable insights on website development, traffic generation, lead nurturing, and the overall marketing journey for family-owned businesses. https://lnkd.in/eV7CrN8h

Insights and tips about marketing for accounting firms every week. Subscribe: https://bit.ly/3S8a3o7

At some point it would be nice to have a website that doesn't look and sound like every other accounting firm's website, wouldn't it? Schedule a call: https://bit.ly/3wqn1Vz

Fed up with coaching programs all preaching "WORK LESS" without substance? We feel you. Explore our latest blog dissecting the best coaching programs for CPAs and accountants, revealing how they go beyond the clichés to empower you with valuable skills.

Everyone has a podcast... should you? Probably, but we've got some notes first. This week, we're discussing creating a successful podcast that doubles as a valuable marketing tool. https://lnkd.in/eaDy_qqD Join Matt Banker and Adrian McIntyre, a seasoned media professional and communication strategist, on this ep of Marketing for Accounting Firms. Matt and Adrian dive into the world of podcasting for businesses and discuss why the traditional approach might not be the most effective. Adrian shares his extensive background in media, including growing up in a radio station, and how his journey led him to believe in the power of meaningful conversations. They challenge the conventional wisdom around podcasting, urging businesses to shift their focus from building a massive audience to cultivating genuine one-on-one relationships. Explore the concept of the "Podcast Value Pyramid" and learn how inverting the pyramid can lead to more impactful connections. Discover the strategy of using podcast production as a micro event, bringing together influential guests for engaging conversations. Matt and Adrian emphasize the importance of quality over quantity, highlighting the effectiveness of creating a podcast with a specific purpose and audience.

If you're a generalist firm, your "niche" is your local geographic area and you need to show up on the map for searches like "accountant near me". If you're not showing up, you probably need local SEO. Schedule a call and we can talk about it: https://bit.ly/3wqn1Vz

Did you know that most firms get better results when their cost per click goes up and the volume goes down? More qualified leads and less time wasted with tire-kickers. Want to learn about how our approach is different? Schedule a call: https://bit.ly/3wqn1Vz

Websites are expensive! But you also need them to make money. Seems like a catch 22, if only there was some way to build a CPA website for less money. Well the good news is that there is, but it's a little more complicated than you might think. We broke down what you'll need to know to build your own website for less money than marketing companies want you to spend. https://lnkd.in/eHHrBDnE

How the heck are you supposed to cold call? In this episode of "Marketing for Accounting Firms," host Matt Banker interviews Brooke Greening, co-owner of Building Momentum, and delves into the world of sales and cold-calling strategies. Brooke shares her insights on the effectiveness of cold outreach and offers practical tips for building successful connections. As the discussion unfolds, listeners gain insights into practical sales techniques, CRM recommendations, and the synergy between marketing and sales efforts. Brooke concludes with words of encouragement, urging businesses to persevere in their cold-calling efforts and emphasizing the impact of consistent follow-up. Listen in for a valuable exploration of sales strategies, cold-calling tactics, and the intersection of marketing and sales in accounting firms. Our Recommended Tool Stack: WordPress Hosting: Flywheel: https://lnkd.in/diddva49 Email Delivery: Active Campaign: https://activecampaign.referralrock.c… Video Transcript and Editing: Descript: https://lnkd.in/dBUZ-PB6 Listen On: Spotify: https://lnkd.in/dKjwr2-V Apple Podcasts: https://lnkd.in/dNq5pe4v