Benchmark Growth Marketing’s Post

If you want to break the endless loop of docs that sales teams ignore... Especially when YOU have spent so long putting them together... It's gutting. Here's some things you as a marketer could be doing better: ↳ Use weekly catch ups to get market intelligence of whats hot now. ↳ Create collaborative docs aligned to each service offering. ↳ Spend more time with your sales teams. ↳ See if you can shadow their calls. ↳ Or listen to their call recordings. Find ways to add value to their prospect follow-ups. And make sure your pre-sales docs, FAQs, and email templates cover all the things that come up and all the resources you have created on those topics. ↳ Re-share relevant podcast episodes ↳ Remind sales about related case studies ↳ Dig out your resources, whitepapers and videos to share ↳ Let sales teams know when upcoming webinars are running Content Camel and Tanaaz Khan put together a huge list of tips here from other marketers too!

Chris invites back Kronda Adair to discuss the pitfalls of choosing the wrong software for your business. 👇 They explore various categories of software, from website builders to email marketing tools, course platforms, and community software, highlighting the potential drawbacks and limitations of popular options like Wix, MailChimp, Kajabi, Mighty Networks, and so many more. ⚙ With real-world examples and expert insights, Chris and Kronda’s goal with this conversation is to help you better learn how to strategically select software that aligns with your needs, integrates seamlessly with your systems, and avoids data imprisonment. 💻 Avoid the costly mistake of choosing the wrong tools for your business by hitting play on this episode! 🎧 Timestamps: 3:51 – The stress your business may face when using the wrong software 6:47 – How to create an effective job description for the software you need 12:03 – Which website builders should be avoided for marketing purposes 18:52 – The major drawbacks of using email marketing tools like MailChimp and Constant Contact 27:38 – Which onboarding platforms will limit you in terms of data access and integrations 37:18 – The limitations with using course platforms like Kajabi, Thinkific, and Teachable 46:59 – Chris’s personal experience with community software and how it affected his membership retention 51:38 – Why it’s crucial to back up your data and document your systems and processes 56:39 – Updates Kronda has made to the CRM to Sales service to streamline the process Listen to the full episode here: https://lnkd.in/diJsWqyb

Agency owners are constantly told that there are only two ways to win clients: A. Inbound marketing by itself Where we wait around for prospects to find us, constantly paying tech companies for the privilege of interacting with people we could help today if only they knew we existed. B. Cold outreach and spam Where we annoy and alienate our finite markets, implying or outright demanding that prospects buy immediately regardless of their situation. In 2022, I published Relationship Sales At Scale because I was pissed off about this false dichotomy. Both are losing strategies in today’s crowded and skeptical markets where the finite resource is trust. If your sales process is consultative, know that there is a third path, one that's empowered our clients to build reliable business development systems through leveraged yet tasteful and targeted outreach. Over the next few weeks, to celebrate the book’s belated release on audible, we’re giving it away for free! Go here to listen to Part 1 for a limited time: https://lnkd.in/efPK2qkE P.S. If you want the book in its entirety right now, feel free to grab it on Amazon: https://lnkd.in/eggStXzC

In our recent podcast episode, I chatted with Mayssa Chidiac, Marketing and IT Director at Servomax Canada Inc., about the dynamic of email marketing in B2B sectors. We explored why traditional email strategies often fall short and how integrating genuine value can enhance outcomes. What lessons have you learned from your email marketing experiences? Hear our full conversation here: https://lnkd.in/gZgiPj4T #marketing #digitalmarketing #marketingexperts #marketingpodcast #hookandladder #marketingagency

Here's x5 simple ways to start winning in today's "digital" economy as a biz owner—that'll lead to more predictable, easier and more consistent revenue. None are rocket science. Most just take a little grit. Many of your competition won't bother. Ego will get in the way and they'll put too much weight on what strangers on the Internet think of them—over their family (which is exactly why you should). #1 - 1x short social post written to resonate with your ideal customer (20 mins per day). Struggling to start? (You don't need to pay for a LinkedIn course). Pick x1 real person, forget the rest, write with them in mind daily. Write as you speak. Add value. Share unique insights/perspective. Have an opinion. Get better at writing as you go. Stop worrying too much about vanity metrics—you can't spend like and comments. "But Rich, who am I to share stuff online?" If you're qualified and willing to charge £££ for your work, then you're qualified to share a bit of that experience for free. Start today. #2 - create a simple doc and call it "25/25". List the top 25 problems that your ideal customer faces (related to your solution). Then list the top 25 symptoms (knock on effects of these problems). Most won't be aware of the real problem yet. But they'll recognise the symptoms. Market to the symptoms. Add to this doc daily as you gain more real insights from daily convos with your market. You'll never be short of content again. #3 - get on a guest podcast. Every f*cker has one so it shouldn't be too hard. Showcase the recording on your profile (and other touch points). It's an opportunity to guilt-free talk about you/your mission/your business/your value prop. Your new 24/7 digital sales rep. #4 - create x1 high quality/authority building "lead magnet". That positions you as someone who knows a thing or 2 about what they do. This is your new business card. Use as a golden handshake when making new connections (digitally and IRL). #5 - retain a few quid in the kitty from your next sales to "boost" any organic posts that perform well. Not one with random likes from your mates and Auntie. But engagement from potential people who may actually pay you one day. Strike while the iron is hot using LI ads (targeted specifically to ideal customers) to create more inbound connections. Follow up all inbound engagement. Take offline at the first opportunity. I was going to add more. But I reckon if you just do the above in the next 6 months you're going to be very thankful you made a start today. Final bit... List x5 reasons why you won't do it? List x5 reasons why you should? Make a call...

YOUR BOOK IS THE ULTIMATE MARKETING TOOL! 1. You can sell your book as a paid product and make some serious extra cash while showing off your expertise. 2. You can use your book as a networking tool to get yourself in front of the right crowds, like podcast hosts, masterminds, or even college students.  3. Imagine the look on your client's faces when they receive your book as a welcome gift. You'll wow them from the start and establish yourself as an expert in your field. 4. Using your book as a client acquisition tool is a game-changer. Potential clients will see you as an expert and will be lining up to work with you!  5. You can give away your book for free or include other freebies in your book as a lead generation tool. It's a fantastic way to get people interested in what you have to offer and turn them from warm leads into hot leads.  If you're ready to take your business to the next level, grab a free copy of Big Idea to Bestseller right here 👉

After talking to a couple of B2B founders and heads of marketing last week, I'm *shocked* to see how many think content repurposing for socials isn't an option because: “They don’t have enough content published online to repurpose their winning content.” Now look. You might not have posted much. But you're still sitting on a stash of content that can be leveraged.   Here's how: 1.⁠ ⁠Q/A 2. Meetings 3. Podcasts 4. Keynotes 5. Case study 6. Post mortems 7. Solution briefs 8. Release notes 9. Board updates 10.⁠ ⁠Press releases 11.⁠ ⁠Invented Concepts. 12.⁠ ⁠Webinar/Livestream 13.⁠ ⁠Customer briefings 14.⁠ ⁠LinkedIn comments 15.⁠ ⁠Sales presentations 16.⁠ ⁠B2B Growth episodes 17.⁠ ⁠Conference/Live events 18.⁠ ⁠Your existing content assets 19.⁠ ⁠Slack conversations, DMs, and text messages. 20.⁠ ⁠Customer survey/research-based whitepapers 21.⁠ ⁠Resource page and FAQ section of your website #linkedincontent #B2Bmarketing #founders

The journey from your first 500K to 5 million in revenue is not just about growth but also about smart retention strategies? Great advice from Jacob Suckow on our podcast, Equipped: Focus on the 'Golden Middle': Most companies we work with are in this revenue range. They're at a critical stage where in-house teams become more viable. But here's the catch: It's not just about making it to the next level; it's about nurturing what you already have. Revenue Growth through Email Marketing: We help businesses tap into a highly profitable channel - their existing customer base. Why chase cold traffic when you can maximize the list of your top purchasers? Creating Lifelong Customers: It's not just about a one-time purchase. It's about turning one-time buyers into lifelong fans. Email marketing isn't just sending random content; it's about creating personalized experiences. Behind the Scenes: In the past weeks, we've been creating sales funnels, running webinars, and launching campaigns. All these are geared towards leveraging your backend and retention. Remember, a happy customer is your best repeat customer. The key to scaling is not just new customer acquisition. It's about maximizing the potential of those who've already shown loyalty to your brand.

Ever feel like you're pouring your heart into lead generation, but your efforts keep sinking like a lead weight? (Been there, done that!) 😅 This week's episode gets real about the dark side of lead gen and the mistakes that could be costing you BIG TIME in your business. Ready to identify the leaks in your funnel and attract a swarm of amazing clients?  We're spilling the tea on: • Ignoring the digital world: Social media, websites, email marketing - these aren't just fancy buzzwords! Learn how to use these tools to connect with potential clients who are actively searching for your services. • The CTA fumble: Ever written a killer post but crickets reply? It's probably a missing (or weak) call to action! We'll show you how to tell your audience exactly what you want them to do next (without sounding pushy!). • Letting leads slip through the cracks: Following up is KEY! Discover how to implement a simple system that keeps you connected with potential clients without feeling like a nag. • Website woes: Is your website a confusing maze? Learn how to optimize your website for speed, mobile-friendliness, and user experience (think clear navigation and fast loading times - nobody likes a slow website!). • The "one-size-fits-all" approach: Generic messages get ignored. Personalize your outreach to grab attention and show potential clients you actually care (because you DO!). Tune into the episode and learn how to fix these mistakes and watch your lead gen strategy soar! Plus, we've got real-life examples and actionable tips to help you implement these strategies in your own business. Listen now and share it with a friend who's ready to ditch the lead gen struggle! #podcast #entrepreneurlife #leadgeneration #businesstips

You can pay me $699 per month for 1:1 marketing help. Or you can come to my free office hours. RSVP → https://lnkd.in/gaG8Q6Db B2B SaaS founders come to me to save them from making big mistakes. Like not having a clear niche. If you haven't figured out your niche, you will: 🚫 Have BAD messaging that doesn't resonate 🚫 Waste time talking to the wrong people 🚫 Lose money on the wrong customers 🚫 Struggle to create good content 🚫 Fail to scale past $10k MRR If you get your niche right: → You rely on your content to generate leads → Time spent marketing is more efficient → You start getting INBOUND leads → You delegate marketing to scale → You expand to new markets Join me on Friday at Noon CST for free B2B SaaS Marketing help. RSVP → https://lnkd.in/gaG8Q6Db ___ Want to get better at marketing? I got you. Get my podcast: https://lnkd.in/g_cDgZJM ___ I’m Adam Shaw 🍷 I stop founders from messing up their marketing Click my name + connect with me + click the 🔔