Benefit Cosmetics

Our hearts are with everyone affected by the devastating wildfires in our home state of California. 💖 We stand with the Los Angeles area communities, which include many members of our Benefit family, as well as firefighters and first responders. Benefit Cosmetics will be donating to the American Red Cross to support their relief efforts. Please head to redcross.org or click here if you would like to contribute: https://lnkd.in/gkF5f8Hn Sending love and strength, Your friends at Benefit

"You don't stay number one by resting on your laurels!" We couldn't have said it better, Toto Haba. Our SVP of Global Omnichannel Marketing recently caught up with the WWD team about our newest addition (read: obsession) to the BADgal mascara family, and we are BOUNCING off the walls about the feedback! BADgal Bounce creates full, fluffy, and lifted lashes of your dreams. 💁☁️We're talking lashes with +242% more volume* 🎈.... Yes, you read that right. So, HOW does BADgal Bounce achieve this?! We'll let the expert speak on this one 🤓 Kate Helfrich, Benefit's SVP of Global Product & Service Innovation says, "the secret is in the double-sided brush —one side with fiber bristles and the other with a fine-tooth plastic comb. The combination gives you the clean & lifted look, while the comb has an upward detangling effect." So, are you PUMP'd about BOUNCE?! 😘 Let us know below 👇🏼 Click the link in our bio to shop. Your lashes will thank you. #lifeatbenefit #BADgalBounce #newproductlaunch https://lnkd.in/g3_45Wch

We're thrilled to welcome BADgal Bounce volumizing mascara to the Benefit family! Congrats to all the teams who made it happen. It's been a long time in the making (...years👀) and we're BOUNCING off the walls with excitement now that we get to share it with you! Get to know our new mascara: 🎈 +242% more volume*  🎈 Lashes look FULL, FLUFFY, LIFTED 🎈 24-hour** volume & lift Learn all about it here: https://lnkd.in/gaxeJMMm #lifeatbenefit #productlaunch #BADgalBounce *After 3 coats. Instrumental test on 30 participants.  **Instrumental test on 25 participants

Bounce, pop, scream…just another day at the #Benefit offices 🎈☺️ Our teams are bursting with excitement around the world about our new BIG reveal. Any guesses why our teams have a little extra BOUNCE in their step this week? Stay tuned here for more about our newest drop coming soon 👀 #LifeAtBenefit #badgalbounce #benefitmascara #mascara

The future looks bright...✨PINK✨ We had a fa-la-la-fabulous time at our annual Benefit Holiday Party, this time celebrating all things #BENEMART🛒, and as always, #TeamBenefit show up in style! From full-body banana suits to glamorous bottles of Chandon, the outfits were out of this Beneverse —and so were the dance moves 😉 There is simply no better way to close out 2024 than surrounded by our incredible teams. Thank you, thank you thank you, for all that you do, and we can't wait to share what 2025 has in store 💖 P.S. The team running this account will be dancing into the holidays and enjoying some R&R! See you in the new year 😘 #lifeatbenefit #happyholidays

Just out here vibing through last-minute shopping chaos?? Yeah, us too. 😱 It’s true, the holidays are right around the corner, but we’ve got you and all your beauty besties covered at The #Benemart! Our Benefit teams have been busy stocking the aisles of our gorgeous & gourmet world of fresh beauty sets all season long…and having plenty of fun along the way! From food hall pop-up shops, gorgeous grocery delivery carts, and even an immersive 3D virtual shopping experience, our teams are making everyone’s checkout dreams a reality! 🛒💖 From Benefit bestsellers & fan-favorites, our holiday sets are guaranteed to please everyone on your list. So, say buh-bye shopping stress, and hello Benemart. We can’t wait to see you at checkout! Click to shop 😊https://lnkd.in/gF47hkQV or grab a cart from the comfort of your couch…and experience the (virtual) Benemart in a whole new way: https://lnkd.in/e-bnYjsq. #lifeatbenefit #holiday #benemart #benefitcosmetics

Creating opportunities for our employees to grow, both personally and professionally is at the heart of #LifeAtBenefit, and we are SO proud to highlight a recent activation by our inaugural Early Career Professional (ECP) Cohort! Throughout the month of October, 16 passionate members of our San Francisco employees spearheaded an initiative combining mental health awareness & community activism. By encouraging our teams to get outside, get active, and track their steps, this cohort raised money to support The Loveland Foundation , a non-profit organization that provides mental health services and resources to Black women & girls. By the end of the month, we saw: 🤝 150 active participants 👟 10,100+ miles trekked 💸 $5,000+ dollars raised Thank you to our teams and to The Loveland Foundation for all the work they do in support of black women & girls 💖 #DEI #CSR #LifeAtBenefit

Out of all the reasons to be grateful at House of Benefit, our #1 will always be 💖our people 💖 Last week, we turned our San Francisco office into a Friendsgiving extravaganza—with plenty of food, fun, friendship, and philanthropy! This year, we invited our teams to channel their creativity by making friendship bracelets for The Kindness Campaign, whose mission is to deliver accessible emotional health programs to over 50,000 children & families annually. Giving back to our community and making real connections is at the core of who we are...so thank you, #TeamBenefit, for making our pink walls shine a little brighter (who knew that was even possible?!)😘✨ #LifeatBenefit #Friendsgiving

We'll jump at any chance to celebrate our people —so, naturally, Great Place to Work's #CertificationNationDay is one of our favorites! Today, we celebrate the fearless, brilliant, and dedicated members of our Beneverse who make Benefit a truly great place to work. It’s because of every member of our Benefit family that we get to call ourselves a #GPTWCertified company. We are proud to celebrate today with Great Place To Work US and all our passionate, inventive, fun-loving teams all over the world. ❤️ We can't wait to continue learning, growing, and ✨ glowing✨ together. #lifeatbenefit #greatplacetowork #certificationnationday

In honor of #WorldMentalHealthDay last week, we invited our teams to a panel discussion facilitated by our Mental Wellness @ Benefit ERG, featuring employees from across our global Beneverse. The discussion was focused on the important topics of prioritizing ✨YOU✨ and your mental health, as well as real, tangible ways to support each others' well-being in the workplace. Check out just a few of the valuable insights from our team about their own mental wellness journeys and details of what they've learned over the years. 💡💖 Rebecca Whitley Corinne Caranci Raziel Villa Kibibi Reid Rachel Mercer, Certified Loyalty Expert™ Roberto Gomez #WorldMentalHealthDay #lifeatbenefit #mentalwellness