Tarte Cosmetics

Our brand-new shape tape concealer stick just landed on Yahoo! Shopping’s list of this month’s most anticipated products! From Dyson to Le Creuset, we’re in legendary company—because when it comes to game-changing beauty, we always stick the landing. Huge thanks to Julia Webb for the love! 💜 "This month, the internet-famous formula got a makeover of its own: Shape Tape now comes in a stick! This concealer stick has a buildable medium-coverage formula and a natural matte finish. The formula is packed with smoothing avocado, shea and mango butters as well as hydrating hyaluronic acid, and you can shop it in 48 shades. Oh, and the diamond-shaped tip is designed to help you get coverage in tight spaces (like around the eyes and nose), making it ideal for on-the-go touchups." Check out the full list here https://lnkd.in/ezbcSVCm

Pass the phone: International Women’s Day edition! 💜 Nearly 90% women, 100% lifting each other up. In a beauty industry that’s historically male-dominated, we stick it to the status quo. At Tarte, nearly 90% of our team is powered by women, led by a female-founded & female-led c-suite. Supporting each other isn’t just what we do—it’s who we are. This #InternationalWomensDay, we’re celebrating the power of kindness, compliments & the unstoppable Big Stick Energy of women championing women. Tag a woman who inspires you! 💜

Our biggest launch of the year just dropped! For the 1st time ever, our iconic shape tape is now in a stick! From the #1 concealer brand, we're bringing you big stick energy ⭐ Meet your new go-to for undetectable coverage, effortless application & all-day confidence. 💜48 shades, 6 undertones 💦50% skin-loving ingredients 👜covers undereye bags & dark circles 💎diamond tip hugs inner corners 🧈melts into skin like butter 🚫24-hr crease-proof wear 💜100% said it didn’t cause breakouts Big stick energy isn't just a vibe - it's a movement. It’s about showing up, standing tall & owning your moment. It’s confidence, power & women supporting women. Because when one of us wins, we all win. Only at Ulta Beauty, tarte.com & TikTok Shop with FREE brush while supplies last. #bigstickenergy #shapetapenation #vegan #crueltyfree

Tarte is honored to be recognized as one of the top 15 Certified Inclusive Brands by SeeMe Index! The Index takes a deep dive into inclusivity across 6 key identity dimensions—gender expression, skin tone, age, body size, visible disability, and sexual orientation—evaluating major consumer touchpoints like advertising, product offerings, websites, and brand purpose. We believe that everyone deserves to feel seen, celebrated & confident in their beauty—and we’re so proud to be part of this movement alongside other industry leaders. Thank you to our incredible team & community for making this possible! Check out the full list here: https://lnkd.in/efQywTQS

☀️ Summer’s about to MELT your heart… & your beauty routine. 😉 We gave some of our fave NYC editors a sneak peek at our hottest Summer launches—think caramel drips, cherry-kisses, & formulas that are too sweet to spill just yet. 🍒✨ Oh, & let’s just say… BIG STICK ENERGY is coming in HOT. Any guesses? 👀 Stay tuned—something delicious is on the way! #tartecosmetics #summerbeauty #sneakpeek #BigStickEnergy

✨ Spelman, you showed up & showed OUT! ✨ We had the best time at Spelman College’s Spring 2025 Career & Graduate School Fair, meeting the next generation of beauty bosses & innovators. 💜 From future marketers to product developers, we loved connecting with so many talented students ready to bring their passion & fresh ideas to the industry. At tarte, we’re all about kindness, creativity & career growth—because when you dream big, anything is possible. 🌟 Thank you, Spelman, for the warm welcome, inspiring conversations & incredible energy. We can’t wait to see where your journeys take you!

Thank you to our tartelettes for helping make tarte the #1 mascara brand in January! Source: Circana, US prestige beauty total measured market

Aspyn Ovard x Tarte Cosmetics palette is BACK! The best part is we will not be making a single penny off of this launch 💜 100% of the net proceeds will be going to 4 childhood cancer charities: PNOC (Pediatric Neuro-oncology Consortium) Foundation , Iron Matt,Tackle Kids Cancer, & Solving Kids' Cancer 🫶 shop for a cause on tarte.com! https://lnkd.in/eqHTk6DS

So excited to be on set doing glam for Nuuds 2025 Real Bodies Campaign!🤍 Led by Founder Daryl-Ann Denner, their mission of celebrating every body, just as it is, aligns perfectly with what we stand for—beauty that enhances, not hides. We kept the glam effortless yet flawless with some tarte staples: shape tape concealer (because duh), creaseless setting powder for that smooth, no-budge finish, maracuja juicy lips for the perfect pout & tubing mascara for a smudge-proof flutter that looks like lash extensions. Oh, & we may have tested a top-secret, soon-to-drop product. 👀✨ Can’t wait for you to see this campaign come to life!

tarte was the Official Makeup Sponsor for the Romeo Hunte Fall ‘25 Runway Show, where the legendary Sir John brought the ultimate après-ski glow to life! ✨ Radiant skin, juicy lips & flushed cheeks took center stage, serving next-level blush draping for a glowy, lifted & effortlessly fresh look. Here’s your backstage pass to all the beauty moments—plus a full look breakdown below! ⬇️ 💫shape tape radiant concealer 💫face tape foundation 💫blush tape, satin rosy red 💫creaseless setting powder 🎨CC undereye corrector, red (on lids & as blush!) 🎨sculpt tape contour on perimeter of face 🖌️go with the faux freckle stamp over bridge of nose 🖌️Amazonian clay brow pencil to fill & define 🖌️maracuja juicy brow, pen side in hair-like strokes 👁️in bloom & toasted palettes 👁️double take eyeliner, brown 👁️tubing mascara & maneater mascara layered 💄maracuja juicy lip plump, honeysuckle 💄maracuja juicy lip vinyl, cacao & rosy brown 💄maracuja juicy lip oil, cinnamon 💄maracuja juicy lipliner, toffee 💦life lock hydrating setting spray (before, during & after makeup application) #nyfw #crueltyfree #shapetapenation #sirjohn #romeohunte