BENlabs

Over the past 40 years, BENlabs and General Motors have partnered with television and film productions around the world to build the most successful product placement partnership in the history of the industry. Our work together has resulted in over 30,000 integrations across iconic films and television shows, a proven impact on both brand preference and auto sales for Chevy, Buick, GMC and Cadillac, and immeasurable support for the production community through good times and bad.     Our partnership has also produced some of the most memorable product placements in television history. Personally, my most memorable moment is getting to see one of my favorite characters, Bumblebee, come to life onscreen in Transformers as a Chevrolet Camaro. Bumblebee was originally scripted to be a Ford Mustang, but our amazing GM team worked with filmmakers to switch for the Camaro and history was made.   Do you have a favorite as well? Share it in the comments below!  

Over the past 40 years, BENlabs and General Motors have partnered with television and film productions around the world to build the most successful product placement partnership in the history of the industry. Our work together has resulted in over 30,000 integrations across iconic films and television shows, a proven impact on both brand preference and auto sales for Chevy, Buick, GMC and Cadillac, and immeasurable support for the production community through good times and bad.     Our partnership has also produced some of the most memorable product placements in television history, from Transformers’ Bumblebee being a Chevrolet Camaro to Ken and Barbie driving a Hummer EV and Chevrolet Corvette in the recent Barbie blockbuster film. To celebrate our 40-year relationship, we’ve asked some of our partners and employees to share one of their favorite integrations.     Mine is Chevy Camaro in Free Guy! Production performed an actual jump with a Camaro that, combined with visual effects, portrayed the character Guy launching his video game car onto the roof of a building in Free City!

Over the past 40 years, BENlabs and General Motors have partnered with television and film productions around the world to build the most successful product placement partnership in the history of the industry. Our work together has resulted in over 30,000 integrations across iconic films and television shows, proving to have a significant impact on both brand preference and auto sales for Chevy, Buick, GMC, and Cadillac, while also providing immeasurable support for the production community through both good times and bad. One of our most recent successes was our integration within the blockbuster hit The Barbie Movie. This collaboration achieved incredible cross-portfolio success, showcasing both Corvette and GMC in a fun, iconic way that resonated with audiences worldwide.

It’s Jian-Yang’s Corvette for me. Over the past 40 years, BENlabs and General Motors have partnered with television and film productions around the world to build the most successful product placement partnership in the history of the industry. Our work together has resulted in over 30,000 integrations across iconic films and television shows, a proven impact on both brand preference and auto sales for Chevy, Buick, GMC and Cadillac, and immeasurable support for the production community through good times and bad. Our partnership has also produced some of the most memorable product placements in television history. My favorite integrations from the last 40 years? It was a tough choice between GMC’s support for the transformational stories featured in Queer Eye, Ray Donovan making a switch to the all-new Cadillac CT6 when he moved from Los Angeles to New York, Reese Witherspoon’s Madeline Mackenzie helping shift brand perception of the Buick Enclave in Big Little Lies, or the Corvette and Chevy Volt featured throughout Silicon Valley. In the end, Jian-Yang’s Corvette and it’s 12 speaker sound system stole both the scene and secured the top spot! Do you have a favorite moment from GM’s 40 years of support for entertainment? Share it in the comments below! #productplacement #wearebenlabs #GM #entertainment

Over the past 40 years, BENlabs and General Motors have partnered with TV and film productions around the world to build the 𝗺𝗼𝘀𝘁 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝗻 𝘁𝗵𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆. With 𝗼𝘃𝗲𝗿 𝟯𝟬,𝟬𝟬𝟬 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀 across iconic films 🎬 and shows 📺 , our work has driven impact for Chevy, Buick, GMC, and Cadillac brands while supporting the production community. One of the most unforgettable moments from this partnership? Integrating the 𝗖𝗵𝗲𝘃𝘆 𝗖𝗮𝗺𝗮𝗿𝗼 𝗮𝘀 𝗕𝘂𝗺𝗯𝗹𝗲𝗯𝗲𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗲𝗿𝘀 movie franchise. 👀 𝗙𝘂𝗻 𝗙𝗮𝗰𝘁: 𝗕𝘂𝗺𝗯𝗹𝗲𝗯𝗲𝗲 𝘄𝗮𝘀 𝗼𝗿𝗶𝗴𝗶𝗻𝗮𝗹𝗹𝘆 𝘀𝗰𝗿𝗶𝗽𝘁𝗲𝗱 𝗮𝘀 𝗮 𝗙𝗼𝗿𝗱 𝗠𝘂𝘀𝘁𝗮𝗻𝗴! BENlabs worked with production to make the switch to the Chevy Camaro. This legendary transformation left a lasting mark on both moviegoers and auto enthusiasts alike. Do you have a favorite GM product placement? Share it in the comments! 👉 Learn more about BENlabs product placement integrations at https://lnkd.in/g2T6_ZqP

Over the past 40 years, BENlabs and General Motors have worked with productions around the world to build the most successful product placement partnership in the history of the industry. Our partnership has produced some of the most memorable placements in film and television (more than 30,000 on-screen moments over the years!), impacted brand preference and sales for Chevy, Buick, GMC and Cadillac, and provided immeasurable support for the production community through good times and bad.     My personal favorite is the Sony feature A MAN CALLED OTTO for both creative and personal reasons. The curmudgeonly title character Otto is defined by his stubbornness and his loyal devotion to a single car brand: Chevrolet. And when Otto finds his renewed love of life? He buys a truck - a Chevy Silverado EV, to be exact! This beautiful story and the incredible amount of work by our team that went into it will always make it close to my heart.

Over the past 40 years, BENlabs and General Motors have partnered with television and film productions around the world to build the most successful product placement partnership in the history of the industry. Our work together has resulted in over 30,000 integrations across iconic films and television shows, a proven impact on both brand preference and auto sales for Chevy, Buick, GMC and Cadillac, and immeasurable support for the production community through good times and bad.     Our partnership has also produced some of the most memorable product placements in film and television history. One of my personal favorites was aligning Cadillac in the final seasons of Ray Donovan on Showtime. If you're familiar with the series, Ray's car is truly an extension of his character and when the story took us to NY, it created a perfect opportunity for a new hero vehicle. It was an incredible ride that served both the show and the brand which is what we strive to do here at BENlabs Cheers to many more to come!

At BENlabs, we believe in the power of collaboration to drive positive impact. Over the past 40 years, BENlabs and General Motors have partnered with television and film productions around the world to build the most successful product placement partnership in the history of the industry. Our work together has resulted in over 30,000 integrations across iconic films and television shows, a proven impact on both brand preference and auto sales for Chevy, Buick, GMC and Cadillac, and immeasurable support for the production community through good times and bad. One of my most cherished memories from our partnership, even before my time, was tied to my all-time favorite show, 90210. Chevrolet’s relationship with the show ran deep, with Steve Sanders (played by Ian Ziering) driving a Corvette across the entire 10-season series. That Corvette became a signature of the character, even down to the personalized license plate, I8A4RE. In the final episode, Steve’s trade-in of his beloved Corvette for a minivan symbolized the character's growth, all while Chevrolet’s presence remained integral to the storyline. This collaboration went far beyond the screen. As a gesture of gratitude to Chevrolet and BENlabs (then Norm Marshall & Assoc.), the cast, including Ian Ziering, Luke Perry, and Jason Priestley, raced in the Reid Rondell Foundation Enduro. They joined this charity event, honoring the memory of the stuntman, in recognition of our longstanding partnership. As a young girl, watching from the sidelines, I witnessed how much our work meant to the entertainment community. Giving back has always been part of our DNA, and moments like these are a testament to the impact we create together. Here’s to the continued success of our partnership with Chevrolet, and to many more years of collaboration—driving both the industry and our communities forward. #PartnershipsThatMatter #CommunityImpact #Teamwork #BENlabs #GM

As scripted content regains its prominence, the demand for unscripted, quick-turnaround programming is shrinking. But don’t freak out—reality TV isn’t going anywhere. The entertainment landscape is ever evolving, and we’re sure to see a surge in unscripted content again in the future (I mean, I need my 'The Challenge' fix!). However, as networks are tightening budgets and producers are increasingly looking to brands to co-fund productions. The days of networks fully bankrolling reality TV are fading, making brand partnerships more essential than ever. At BENlabs, we take pride in creating placements that not only fulfill brand marketing objectives but also help our content partners bring their creative visions to life. This evolving landscape is exciting, and we're proud to be part of a future where brand integration plays a key role in content creation. Our goal is to ensure both brands and content creators succeed in delivering entertainment that captivates audiences. #ProductPlacement #BrandPartnerships #EntertainmentTrends #ContentCreation #MarketingInnovation https://lnkd.in/d2XFKUDF

Excited for Ad Week NYC next week! Looking forward to exploring the latest trends and chatting with fellow marketers about the evolving world of entertainment marketing and product placement. If you're interested in integrating your brand into film, TV, or music—or just want to grab a quick coffee—let’s connect! Drop me a message—would love to meet up! ☕️ #AdWeekNYC #ProductPlacement #EntertainmentMarketing #Networking