Blockgraph

In a rapidly converging video landscape, marketers increasingly seek holistic buying and measurement solutions to bridge traditional TV with streaming’s addressability. At Blockgraph, we see this evolution as key to empowering brands with secure, scalable identity-driven targeting and cross-platform measurement solutions. This article from The Current highlights industry strides, including Comcast Advertising's Signal Authentication Service powered by Blockgraph, breaking down silos and paving the way toward a unified, data-rich future in TV advertising—where reach and precision coalesce seamlessly. Read the full article on The Current: https://lnkd.in/eMHDgxJE #DataCollaboration #CTV #PrivacySafe #IdentitySolutions #FutureOfTV

How are brands tackling challenges—and seizing opportunities—in the CTV space? In the next in our series from Next in Media, Michael Treon, Head of CTV and Video at PMG, joins host Michael Shields to unpack the unique hurdles brands face—from data fragmentation to unifying branding and performance efforts—and to share how they are navigating this evolving space.   We’re thrilled to partner with companies like PMG as we launch Blockgraph OnDemand, bringing easy, secure, first-party data onboarding to advertisers of all sizes. Let’s push past fragmentation and make CTV work better for everyone.  Catch the full conversation here https://lnkd.in/esz3DSdK   #CTV #DataCollaboration #AdTech #BlockgraphOnDemand #FirstPartyData #BlockgraphThatData

Here’s a clip from Blockgraph CEO Jason Manningham’s talk with Michael Shields on the Next in Media podcast where they explore the future of first-party data in the CTV ad ecosystem, the rise of self-serve platforms, and how brands can drive measurable ROI. Listen to the full podcast or watch the video to catch their in-depth discussion (https://lnkd.in/eHYCfpFv) #CTV #FirstPartyData #Targeting #Measurement #NextInMedia  #BlockgraphThatData

Long time listener, first time caller. Enjoyed speaking with Michael Shields on the future of first party data in the CTV ad ecosystem and the intersection with the rise of self serve platforms and ROI measurement. Listen wherever you get your podcasts (link to Spotify in the comments).

What a memorable evening at Blockgraph Converge 2024! The perfect blend of connections, conversations, and cocktails made it an unforgettable night. A huge thank you to our incredible panelists, Michael Guth, John-Marcus Phillips, Michael Treon, and our own Jason Manningham for their insights, and to Michael Shields for leading such an engaging discussion. We also want to extend a special thank you to all our industry colleagues who joined us and made the evening truly unforgettable. Here’s to more collaboration and innovation ahead! More photos here: https://lnkd.in/e92XwTE5 #BlockgraphConverge2024 #FirstPartyData #CTV #AdvertisingWeekNY2024 #AWNY2024

Today is a BIG day for Blockgraph and our partners as we launch OnDemand: a platform that allows advertisers of all sizes to use their first-party data in a self-service capacity across a whole ecosystem of the largest CTV streamers and pay tv distributors. With OnDemand, we're bringing a solution that addresses the three biggest trends in CTV advertising: 1️⃣ First-party data: Unlock powerful, personalized connections with your audience and measure campaign ROI and ROAS. 2️⃣ Self-service: Make buying CTV ads as simple as digital. 3️⃣ Collaboration: Breaking down data silos to create an open ecosystem for everyone. It's time for all brands—big and small—to tap into the future of TV advertising. Thanks to Michael Treon and the PMG team for the partnership and to Rob Klippel at Spectrum Reach for sharing our commitment to providing local small and medium-sized businesses with easier access to the tools they need to optimize the outcomes of their advertising campaigns. Read the coverage from Victoria McNally at AdExchanger here: https://lnkd.in/gZB6Wecq Link to learn more about OnDemand in the comments.

What’s holding you back from using your data on TV? With the launch of Blockgraph OnDemand, advertisers of all sizes can now activate their first-party data for streaming video or linear TV buys—no intermediaries, no upfront fees. Our new self-serve platform allows you to securely onboard your audience data and connect directly with top media partners. Whether it’s streaming households or linear TV viewers, you can run precise, measurable campaigns with ease. Ready to take control of your targeting? Check out the full announcement here: https://lnkd.in/e5Dj74ZY #FirstPartyData #BGOnDemand #CTV #SelfService #BlockgraphThatData

Blockgraph Converge is next Tuesday, October 8th! How often do we hear about first-party data, self-service, or collaboration in TV advertising? But how often do we see them discussed together—where they intersect to reshape the future of connected TV? This panel, moderated by Michael Shields, host of Next in Media, brings industry leaders together to explore how advertisers can finally break free from the walled gardens and move their first-party data into open fields of opportunity on TV. Don’t miss the conversation that could redefine how we all approach TV. #CTV #FirstPartyData #Collaboration #SelfService #AdvertisingWeekNY #AWNewYork24 #AWNY24 https://lnkd.in/gUBEgqMV

Can't believe that #AdvertisingWeek and #BlockgraphConverge are only two weeks away. If you're interested in first party data, self-serve ad platforms, and privacy, Converge is THE must-attend event of the year. Register here: https://lnkd.in/eBnXmweq

Thank you for all your donations for our #BackpackDrive24 - supporting The Child Center of NY! The NYC team had lots of fun putting them all together for the kids 😊 📝 Although our supply collection is over, you can still help by donating here: https://lnkd.in/e-a4KzYT *Special shoutout to Brently Winstead for coming in to tell us a little bit more about The Child Center of NY and to help us with our packing! #lifeatblockgraph #backtoschoolNYC