Blockgraph

Thank you for all your donations for our #BackpackDrive24 - supporting The Child Center of NY! The NYC team had lots of fun putting them all together for the kids 😊 📝 Although our supply collection is over, you can still help by donating here: https://lnkd.in/e-a4KzYT *Special shoutout to Brently Winstead for coming in to tell us a little bit more about The Child Center of NY and to help us with our packing! #lifeatblockgraph #backtoschoolNYC

What are PETs? (No, not the furry kind! 🐾) Privacy-Enhancing Technologies ensure data privacy while allowing marketers to extract value from data. Part 3 of our data privacy series breaks down the key PETs: 🛡️ Data Clean Rooms: Disney Advertising, Blockgraph, Adstra, Snowflake 🔑 Universal IDs: Blockgraph, The Trade Desk, OpenAP, LiveRamp 📊 Synthetic Data: Arima, Samba TV, Microsoft 👥 Micro-Cohort Measurement: Upwave, EDO, Inc. Want to make your marketing future-proof and privacy-first? Discover how each technology can benefit marketers in our full guide: https://lnkd.in/eCBzxrms #DataPrivacy #DataSecurity #Advertising #Marketing

Watch this informative video where Blockgraph's CRO Aleck Schleider sat down with TVREV's Alan Wolk to discuss how we're helping advertisers to utilize their first-party data to target and measure campaign attribution across converged TV in a privacy-centric way. Shout out team Madhive for hosting Aleck in the series. #firstpartydata #CTV #identity #householdidentity #BlockgraphID #blockgraphthatdata #canneslions2024 https://lnkd.in/eSjMwCd5

Americans sure love their media. Just finished reading EMARKETER's latest "US Time Spent With Media Report," here are my top three takeaways: 1) We consume A LOT of media. With ~12.5 hours spent per day, the average American is spending 75% of their waking hours consuming content. 2) The Big Screen still takes the cake. While the narrative is that Traditional TV is in decline, it still leads the pack for time spent. Even more, if you look at Traditional TV and CTV together, time spent consuming media on a shared Household-level device represents over 5 hours or 41% of media time spent (vs 4 hours or 32% on mobile devices). 3) Growth and declines are coming from surprising places. NBCUniversal's #Peacock is poised to grow fastest amongst the OTT platforms this year due to the Olympics. But Social Networks are seeing their first ever declines(!). Data here is telling a more nuanced (and optimistic) story about the future of TV than traditional analysts may have you believe. #HouseholdIdentity #CTVAdvertising #TV Report: https://lnkd.in/emtgYDxd

🍎 It's Back to School season and Blockgraph is proud to be participating in The Child Center of NY's Annual #BackpackDrive24 for the 2nd year! Families with children in elementary through high school plan to spend close to $900 on school items for the 2024-25 school year — a cost that increases every year. Blockgraph wants to help by collecting school supply donations that we will use later this month to assemble and prepare backpacks that will be distributed to the families in need all around NYC. How can you help? Purchase the requested school supplies and have them shipped to the Blockgraph HQ in NYC. We've gone ahead and created an Amazon Wish List to make this easier, but feel free to purchase from your preferred retailer. Donations will be accepted through August 19. Our goal is to pack at least 100 backpacks for donation, and we'd greatly appreciate any and all contributions to our goal. AMAZON WISH LIST: https://lnkd.in/eVn-ucky #lifeatblockgraph #schoolsupplydrive #backtoschool #giveback

Our industry’s watershed moment has finally arrived and we are not going back. If this year’s #ParisOlympics has taught us one thing, it’s that TV may not only survive, it could thrive in the next decade to come. #firstpartydata #identity #CTVadvertising

Nothing beats delicious food, great drinks and the best colleagues. We concluded last week's Hackathon with a team dinner at Mezze on the River in Battery Park City. We announced the event's winners (Sijia Cheng, Michael Essaf, Natalie Kacik and August Sartor) and celebrated everyone's hard work and innovative ideas. All in good spirits ✨ we're ready to get back at it! #lifeatblockgraph #hackathon #2024hackathon #summerdinner #nycstartup #adtech #innovation #inspiration #startups #creativity #culture

Over the past two days, Blockgraph successfully hosted our inaugural Hackathon! Our team members were divided into five cross-functional groups and given free reign to innovate solutions to real challenges. After 1.5 days of intense brainstorming and development, each team presented their ideas, complete with working demos, to a panel of judges. It was truly inspiring to witness the creativity and collaborative spirit of all participants. #lifeatblockgraph #Hackathon #Innovation #Teamwork

Blockgraph is excited to partner with Datavant to improve measurement and reporting for healthcare advertising. Our joint solution tackles the inherent challenges of data loss and inefficiency in healthcare TV advertising, paving a way forward for privacy-centric connected TV campaign measurement and optimization. Read more here: https://lnkd.in/eEVmdrfh #healthcareadvertising #datacollaboration #privacysafe #Blockgraph #betteroutcomes #blockgraphthatdata

Wise words from our CEO Jason Manningham. Blockgraph is excited to forge the path with our amazing partners on the future of connected TV platforms through our privacy centric household identity and data collaboration platform.