Blue Wheel

Join us in congratulating Nick Bond on his 6th year anniversary at Blue Wheel. Nick has had QUITE the year. He got married! Planned and took a honeymoon that made everyone low-key jealous! And he joined the Sales Team! Nick is a wonderful omni-channel strategist and arguably a better person. He supports his peers and raises the level of everyone's game around him. Nick started at Blue Wheel as a Sr. Account Manager and he was hands on keyboards for some of our biggest and most complex accounts. He served as a Director and then VP of Brand Strategy before making the leap (honestly just a hop) to sales. Nick works throughout our sales process to equip our team (and the brands we are pitching) with best-in-class omni-channel sales-strategy (that's a lot of hyphens!). Please help give a "Cheers To Six Years" to Nick Bond!

The Design vs The Set 🎥 👀 Pretty spot on, if we do say so ourselves! If you're ready to revamp your brand creative, check out some of our design and production work here ➡ https://lnkd.in/gf32HuBB #creativeagency #productionagency #designagency #digitalmarketing #omnichannelmarketing

The Blue Wheel team was out at Amazon #unBoxed last week! There were plenty of exciting announcements and takeaways that we look forward to exploring... Amazon is stepping up as the hub for live sports and entertainment, opening the doors for brands to engage with fresh segments of Prime Members. Plus, with Prime Video expanding into more markets, brands now have even more reach to global audiences. 🌎 DSP Supercharged 🧨 Amazon is supercharging their DSP platform with updates that streamline building, buying, and reporting. Features like Performance+ and AI-powered creative generation make DSP more accessible for advertisers. AMC For All! 🎉 But the biggest news? AMC Access for Sponsored Ads! Brands can now use AMC’s powerful audience data without DSP, optimizing Sponsored Product and Sponsored Brand strategies with ease. Key Announcements 🏆 💠 AMC for Sponsored Ads: Engage audiences created in AMC through Sponsored Ads, retargeting shoppers more effectively. 💠 First-party data in AMC: Securely upload first-party data to supercharge targeting. 💠 New Product Launch Support: Unique placements and audience targeting to drive demand for new products. 💠 Multi-Touch Attribution: A beta feature providing deeper insights into how full-funnel marketing efforts drive conversions. 💠 Amazon is giving brands more tools than ever to succeed in eCommerce. The competition may be heating up, but the opportunities are endless! 🔥 We're talking about some of these updates along with the powers of Amazon Ads, DSP and AMC in our upcoming webinar. Make sure to register if you'd like to join ➡️ https://lnkd.in/gDz-SdSn #AmazonAds #Ecommerce #DSP #AMC #MarketingInnovation #FirstPartyData

I had the pleasure of speaking at the 2024 BrightTower #BrightFORWARD Conference, where I sat on a panel discussing trends in commerce enablement alongside some incredible visionaries in the space - Rachel Tipograph, Piyush Chaudhari, Colin Barclay, and of course moderated by the one and only Juan D. Mejia. It was an engaging day bringing together with a mix of strategic and financial folks to discuss innovation and forward-looking trends as well as the future of B2B marketing, commerce, and tech.   I had the opportunity to share Blue Wheel’s story as well as my insights on how brands can leverage innovation to stay competitive in the rapidly evolving commerce landscape. Thank you to everyone involved for a fantastic day of knowledge-sharing and collaboration. Bonus: Got to hear the incredible story and powerful message about embracing adversity from Jeremy Bloom!

Today, we celebrate Tom Sesti's 4 Year Anniversary, but it's actually 7 Years total that Tom has been with the organization. As President, Tom ensures our operations remain focused and on track. He has a hand in just about every single critical initiative at Blue Wheel, and we wouldn't be the company we are today without him. Tom is an absolute pleasure to work with and a positive force in so many ways. Let's take a moment to celebrate him! Congrats Tom!

With the Amazon halo effect, many brands see increased traffic and purchases even weeks after tentpole events, especially with Black Friday and Cyber Monday right around the corner. How can you capitalize on this momentum to maximize Q4 sales? 🛍️📈 Check our latest blog for actionable tips ➡️ https://lnkd.in/gidx-Ua2 #AmazonHaloEffect

With the holiday season just around the corner, it's time to get ready for Amazon's Holiday Peak Fulfillment fees. 🎄🎁 Taking place from October 15, 2024, to January 14, 2025, these increased fees can easily eat into your profit margins -- so make sure you analyze how they’ll impact your products! Check out our latest Marketplace Update for more info ➡️ https://lnkd.in/gGcmgJnH #AmazonSellers #AmazonFBA

Yet another tentpole event has come and gone! We're breaking down our key takeaways from Amazon Prime Big Deal Days with a couple recommendations as we look forward towards Cyber. 1️⃣ Day 2 > Day 1: More sales, traffic, and ad spend on Day 2. PBDD overlapping with Target Circle Days and Walmart Holiday Deals could explain why. 2️⃣ Holiday Shopping Kicks Off Early: Consumers are already getting ready for the holidays. Big-ticket and giftable items performed especially well, as did household essentials. 3️⃣ High CPCs in Competitive Categories: Home goods saw a 60% increase in CPCs, while health and beauty skyrocketed by 100%. Intense competition + lower demand pushed costs up. 4️⃣ Deals Were a Game-Changer: Traffic surged, but we saw conversion rates improve specifically for brands running deals. Shoppers clicked around, hunting for discounts before committing to buy. Things to keep top of mind as we head into Cyber... 💎 Boost Brand Awareness: With rising ad costs, invest in DSP campaigns before tentpole events to build a pool of engaged customers without breaking the bank. 💎 Pre-Event Prospecting: Use awareness and prospecting campaigns for Black Friday/Cyber Monday! Use Amazon Marketing Cloud to target lookalike audiences and maximize impact during high-traffic days. 💎 Secure Budget Allocation: Allocate budget strategically for top-performing ASINs to maintain funded campaigns throughout the event. Having a well-defined budget allows you to take advantage of peak Q4, without compromising your ad spend. Want more tips as we look to Cyber? Check out our recent blog post here ➡️ https://lnkd.in/ggJudYv4 #PrimeBigDealDays2024 #PBDD #AmazonAgency #AmazonAdvertising #Ecommerce

Select brands on Amazon have launched enhanced store pages that mimic direct-to-consumer (DTC) websites, offering shoppable and interactive experiences. It's currently available to a very small number of "top-spender" brands, but experts expect these features to roll out more broadly soon. Exciting times ahead for Amazon Brand Stores!  🛒 ✨ Read more about this new feature here ➡️ https://lnkd.in/gcAntbV6

Please help us congratulate Olivia Perry, Denis Chikunov and Jessica Mosley on their recent anniversaries with Blue Wheel! We appreciate all that you do. CONGRATS!!