Channel Key LLC

🎉 Channel Key is heading to Austin, TX for Amazon unBoxed 2024! 🎉 We’re packing our bags and gearing up for an exciting time at Amazon’s premier advertising event. From October 22-24, we'll be diving deep into the latest innovations, game-changing strategies, and all things Amazon Ads. Expect us to bring back the freshest insights, uncover new opportunities, and help our clients stay ahead of the curve. Whether you’re attending in person or following along from home, stay tuned for updates and takeaways that can help your brand scale new heights. Who else is heading to Austin? Let’s connect and make some magic happen! 🤝 #ChannelKeyLLC #AmazonAgency #AmazonNews #AmazonAdvertising #Amazon #AmazonUnBoxed #AustinTX #AmazonAds #Ecommerce

If you use Multi-Channel Fulfillment (MCF) and you have a Google Merchant Center ID, you can now showcase your fast delivery speeds and free shipping directly on Google. MCF fast badges for Google display the estimated delivery date to shoppers, which can help increase clicks and drive shoppers to your site. Additionally, if you offer free shipping, you can showcase that shopper perk alongside the MCF fast badge in your Google Shopping ads and search results. According to a June 2024 Google A/B test report, merchants saw a 1.5%-7.6% increase in clicks on Google Shopping ads in the US when their offers showed "Free 3-Day" shipping or faster. The benefits of this new integration include: ✅ Stand out with fast delivery: Display fast, three-day delivery speeds on Google Shopping ads to help attract more shoppers. ✅ Increase engagement: Help grow clicks by providing transparent delivery estimates at a key point during the shopping journey. ✅ Improve ad performance: With higher click-through rates on Google Shopping ads, merchants can increase their return on ad spend. Learn more at MCF fast badges for Google at https://zurl.co/on75 . #ChannelKeyLLC #AmazonAgency #AmazonNews #MultiChannelFulfillment #Amazon #Google #Ecommerce

🚀 Day 2 of Prime Big Deal Days is here, and the excitement is just getting started! Here’s the rundown so far: Yesterday was an incredible day for our clients – many broke their own records, saw their best sales day of the year, and some even reached all-time highs. It’s thrilling to see the hard work paying off and brands truly maximizing their marketplace potential. 🎉 Here's a glimpse at how a few of our clients performed on Day 1 of #PBDD: ✅ Multiple Health & Household Brands – Best Day Ever ✅ Clothing, Shoes & Jewelry Brand – Up 400% from Average Day ✅ Electronics Brand – Best Day of 2024 ✅ Home & Kitchen Brand – Up 700% from Day 1 of Prime Day At Channel Key, we're not slowing down. Our team continues optimizing campaigns, adjusting strategies, and monitoring performance in real-time to ensure every opportunity is captured during this epic event. To all our clients, congratulations on an amazing Day 1! Let’s keep the momentum going and make Day 2 even bigger. 🚀 #ChannelKeyLLC #AmazonAgency #Amazon #PrimeBigDealDays #AmazonPrime #ecommerce #AmazonConsulting #MarketplaceGrowth #TeamSuccess

Day 1 of #PrimeBigDealDays is going strong! So far, we’re seeing a significant increase in sales compared to last year’s event. As of 2pm (PST) many of our clients have already exceeded 2023 Day 1 Lightning Deal sales. As for not-so-great changes, we’re noticing that Deals and Prime Exclusive Discounts are getting the same red badging this year – making it harder for customers to distinguish between promo types. All in all, Prime Big Deal Days is off to a better-than-expected start. Let’s keep the momentum going! What are you seeing? Let us know of any surprises or trends in the comments. #ChannelKeyLLC #AmazonAgency #AmazonNews #Amazon #PBDD #AmazonPrime #Ecommerce

We're looking a talented Amazon expert to join our team! Channel key is searching for a Graphic Designer to produce best-in-class image and video content. Are you a detail-oriented individual that can think strategically? Do you have strong creative skills and an eye for digital merchandising and design? Can you work independently in a demanding and ever-changing environment? We want to meet you! View the job description at https://lnkd.in/gMS-KGjS. #ChannelKeyLLC #AmazonAgency #Amazon #SellerCentral #APlusContent #GraphicDesign #AmazonContent #NowHiring

The Amazon Flywheel is a self-reinforcing model that allows brands to tap into a growing customer base, driving long-term sustainable growth. Amazon’s business model focuses on putting customers first and continually improving their experience. The Amazon Flywheel is a powerful tool for brands, creating a cycle that boosts visibility and sales. Here's why it matters: ✅ Increased Traffic & Exposure: More shoppers mean more opportunities for your products to be seen. ✅ Competitive Pricing & Efficiency: Amazon’s focus on improving efficiency allows brands to compete on pricing while maintaining profitability. ✅ Customer Trust & Loyalty: Fast shipping, easy returns, and personalized experiences build customer loyalty and encourage repeat business. ✅ Expanding Product Selection: A growing marketplace offers brands the chance to stand out with unique offerings. ✅ Sustainable Growth: As sales grow, brands benefit from more reviews, higher rankings, and increased traffic, driving long-term success. This model keeps the momentum going, giving brands on Amazon a unique opportunity for scalable growth. Read the full blog at: https://lnkd.in/gtrPsVcy. #ChannelKeyLLC #AmazonAgency #AmazonNews #AmazonFlywheel #Amazon #BusinessModel #BusinessGrowth #Ecommerce

This year’s holiday shopping season is expected to see strong growth in online sales, with analysts predicting an 8.4% increase compared to last year. According to reports, shoppers are looking for early deals, especially with events like Amazon’s Prime Big Deal Days kicking off the holiday season next week. Polling by research firm Civic Science this summer found about half of U.S. consumers expected to start holiday shopping prior to Thanksgiving. EMarketer projects Amazon will capture 42.1% of all U.S. online holiday sales, worth $112.3 billion. Behind Amazon, Walmart is expected to land 8.1% of U.S. e-commerce sales this holiday season and Apple 4.5%. Read more at https://zurl.co/rKq4. #ChannelKeyLLC #AmazonAgency #AmazonNews #Amazon #HolidayShopping #Ecommerce #Walmart #HolidayForecast

In our October newsletter, we’re highlighting everything from how Twitch is reinventing branded games with The Glitch, to small business stories from our RISING STARS series. Read now and subscribe for the latest news ↩

You’re already running sophisticated Amazon PPC campaigns, but are you truly leveraging ACoS and TACoS to their full potential? These two metrics hold the key to optimizing not just performance, but long-term profitability. Our latest blog dives deep into unlocking the power of both, including: ✅ Key differences between ACoS & TACoS ✅ How to determine your target ACoS & TACoS ✅ When you should focus on ACoS vs. TACoS ✅ Advanced strategies for balancing ACoS & TACoS If you're ready to refine your approach and drive sustainable results, this one's for you. Read the full blog at https://lnkd.in/gZDm4xjB. #ChannelKeyLLC #AmazonAgency #AmazonAds #AmazonAdvertising #ACoS #TACoS #Ecommerce #AmazonSellers

Amazon has surpassed $1.8 billion in ad spending commitments for its video streaming services, including ads on Prime Video and live sports like NFL’s Thursday Night Football. In early 2024, Amazon rolled out ads during its streaming content, but viewers can pay extra for an ad-free experience. This change follows a broader trend in the streaming world, with platforms like Netflix also adding ads as they explore new ways to make money. Read more at https://zurl.co/unpg. #ChannelKeyLLC #AmazonAgency #AmazonNews #AmazonAds #PrimeVideo #NFL #Ecommerce