Bluecore

Missed opportunity: The average retailer only captures 10-20% of shopping signals. Unlock the rest with the Bluecore Globe. This strategic tool organizes signals into key categories, making it easier to match shopper actions with the best marketing tactics. Our latest playbook breaks down shopping signals — where they fall along the customer lifecycle, how to spot them, and the best tactics to break through. Learn how to:  🌎 Meet shoppers where they’re at with timely tactics 🌍 Guide shoppers to the the purchase stage (and keep them there) 🌏 Categorize shopping signals for faster, more targeted messaging Read here: https://lnkd.in/e4i7_M-y 

Retailers: There’s a segment of your customer file that spends 12.7% more than new customers. And they’re just waiting to be engaged. We’re talking about lapsed buyers. Customers who once spent, but have gone dormant. To win them back, dive into our latest guide and discover the keys to: ⛓️💥 Segmenting lapsed buyers by inactivity 💸 Avoiding costly messaging mistakes, like one-size-fits-all 🧱 Building an omnichannel strategy 👣 Tracking re-engagement metrics for success Learn more here: https://lnkd.in/em4C63X6

Modern customers have paradoxical buying patterns. They want control, but expect ease. Personalized experiences resonate with them, but they’re concerned with privacy. They like the simplicity of digital channels, but still crave human interactions. With all those contradictions, there’s only one clear way to know you’re engaging them with the right messaging: Testing. Continually. A strong approach to testing allows retailers to adapt quickly and gain valuable insights about what resonates with customers. We’ve outlined how to make it happen with: 🔹 Best practices for both A/B testing and holdout groups 🔹 Four steps for analyzing (and iterating on) your findings 🔹 The downsides of most marketers’ approach to testing 🔹 An introduction to Bluecore’s new Experimentation Hub Learn more about how to test your way to success here: https://lnkd.in/gdiBtFfm

Every unknown visitor is a potential customer. Retailers turn curiosity into connection by paying attention to signals. The key to turning anonymous browsers into identified shoppers is to capture information early, and use that to deploy relevant messaging at the right moments of intent. Our latest guide is a deep dive into the universe of shopping signals, including five essential signal-based tactics during the acquisition phase: 🚦 Entry and Exit Capture so you can grow your customer base without relying on paid media 🚦 Site Browse Abandon pop-ups so you can stoke engagement with relevant suggestions and reminders 🚦 Cart Abandon exit intent offers so you can nurture that first purchase 🚦 Notify Me Back in Stock modals so you can capitalize on high purchase intent 🚦 Network Match so you can easily re-identify customers across devices, even if they’ve cleared their cookies) Check it out here: https://lnkd.in/e4i7_M-y

Most holiday shoppers buy once, then disappear. Don’t let that be your brand’s story. The holiday season is a prime opportunity to build customer loyalty (along with increasing revenue). With shopper identification, you can recognize who’s shopping, understand their preferences, and tailor your outreach to meet their needs. The result? Return customers. Bluecore’s data shows that once a customer buys twice, their likelihood of making a third purchase increases by 95%. To take full advantage of the holiday season, grab Bluecore’s Holiday Blueprint. Inside, you'll find: 🔎 Identify holiday shoppers and capture valuable data 🔁 Use personalized marketing strategies to drive repeat purchases 📈 Boost customer engagement and build loyalty that lasts Read the guide here: https://lnkd.in/eYxJBU87

 🚀 We're overjoyed to announce that for the third consecutive year, Bluecore has been recognized as one of the 2024 Best Places to Work in India! 🎉 With a global team of over 300 — in India and the U.S. — we're on the lookout for passionate individuals ready to help retailers thrive. If you're driven by innovation and eager to make an impact, we'd love to have you on board. https://lnkd.in/ehJrhUnZ

The customer journey is no longer linear. Shoppers fluidly move between devices, channels, and moments of engagement. So why don’t most retailers approach communications that way? 🤔 The answer lies in signals. Whether they’re browsing, clicking, or adding an item to their cart, every action a shopper takes a signal you can react to. However, relying on behavioral signals, which are just the tip of the iceberg, limits your marketing options. The average retailer misses 80-90% of the signals available to them. 🤯 Beyond behaviors, there are also identification, product, lifecycle, and transactional signals. Understanding them is the key to mapping out your biggest opportunities to engage every shopper and move them through the lifecycle with relevant messaging. Signals may look the same but they mean something different based on customer preferences and where they are in the lifecycle. You wouldn’t send the same product recommendation to a frequent buyer who purchases mostly basics as you would to a frequent buyer who stays on-trend. In our latest guide, we make sense of the universe of signals — and share 22 high-impact tactics to capitalize on them across the entire lifecycle. 🌍 Check it out here: https://lnkd.in/e4i7_M-y

Heels. Kicks. Slides. Boots. Flats. Every shoe is personal — is your marketing? In today’s hyper-competitive footwear vertical, leading retailers know how to tap into the “irrational exuberance” of shoppers. Retailers are pairing advanced personalization techniques with predictive analytics to convert casual shoppers into loyal customers. The result: repeat purchases and a robust revenue stream. To learn these tactics, check out our guide for footwear brands. Inside, we map out the leading-edge tactics your footwear brand can use to drum up enthusiasm and create a loyal customer base with: 👠 A customer-centric marketing approach designed for personalization 👟 Insights driven by data on shopper preferences and engagement 👢 Actionable strategies to boost shopper interest across every stage of the buyer's journey Read the guide here: https://lnkd.in/daasM9wq

Shifting from traditional channel-led strategies to a customer-centric model helps retailers engage 60-80% *more* of their customer file. 🤯 The Bluecore Globe, and the hundreds of shopping signals it includes, visualizes this transformation.

Retailers tend to increase their email send volume during the holidays. Bluecore customers sent about 40% more emails during November and December relative to the rest of the year. That uptick in messaging can make you more likely to connect with your customers… but it can also lead to deliverability issues. Deliverability is the unsung hero of email marketing. The best campaigns and the most beautiful creative won’t make a difference if your messages land in the digital abyss that is the spam folder. (On average, 10.5% of them do, with another 6.4% going missing and undelivered, according to Email Tooltester S.L. With the holidays fast approaching, Bluecore Director of Deliverability Nandini Rathi shares four best practices to make sure your messages reach their intended recipients: 📩 Conduct an email marketing program audit: Review your authentication and ensure your records are in place for SPF, DKIM, and DMARC. 📩 Increase send volume gradually: Avoid daily volume spikes greater than 30%. A sudden spike in volume is a major red flag for ISPs, which can hurt deliverability. 📩 Keep your email lists clean: Determine whether the email addresses on your inactive lists are valid before you message them. That will limit hard bounces, which factor into your sender reputation score. 📩 Reactive and re-engage: Identify shoppers who have received, but not engaged with, your emails in the last six months. This is a great start for re-engaging lapsed buyers with deliverability in mind. Read more: https://lnkd.in/eu3RfWb6