Bluecore

Health and beauty retailers are raising the customer experience bar. Here are 3 tactics powering their personalization efforts: 1️⃣ Capturing customer data Personalization begins with knowing your customer. And the way to know them online is to capture every drop of data, from email and phone number to engagement metrics. 2️⃣ Sending real-time welcome campaigns High-growth retailers start the conversation with a well-crafted welcome campaign. Their customized emails align with the referral source and start adding immediate personalization based on shopper behaviors. 3️⃣ Introducing experiences Interactive elements, like quizzes and personalized experiences, have become a staple in the health and beauty industry. These tools not only attract potential shoppers but also provide valuable insights into their preferences. Want to learn more? Grab Bluecore’s guide for health and beauty brands. Inside, we map out the highest impact tactics health and beauty brands can use to deliver a lasting personalized touch and create a loyal customer base. Check it out here:  https://lnkd.in/eRUV-wqS

Channel and purchase data tell you what customers *already did* — but provide little insight into *what they’re going to do next* 🔮 That backwards-looking data is where legacy systems shine. But without predictive data, retailers are left in the dark. Retailers need to connect the dots across all customer interactions. Channel and purchase data can only help achieve that when they’re combined with streaming shopper identification, event data (behavior and product catalog), and prospect data. Legacy systems don’t allow retailers to anticipate and respond to customer needs. They also have plenty of hidden costs: wasted time and resources, and missed revenue opportunities. Our latest exposes the hidden costs of legacy systems and shows how real-time customer movement technology can unlock growth by turning insights into action. Check it out: https://lnkd.in/ekBNZYEm

How did Lulu and Georgia double their repeat buyers in just nine months? Discover their winning strategy using shopper insights: The Los Angeles-based home decor company had their marketing engine set up. They were driving thousands of prospects to their site every month. But then what? As the team discovered, they were missing important opportunities to: 🛋️ Identify shoppers on their site 🛋️ Pull them into the brand’s ecosystem That’s why they partnered with Bluecore. Together, we optimized the Lulu and Georgia site for information capture. Using onsite modals and targeted email sign-ups, we grew their email subscriber base by 5% and increased the number of first-time buyers by 133%. By leveraging shopper behavior data and automating personalized messages, we turned these new shoppers into loyal customers, increasing repeat purchases by 229%. These results were just the beginning of a data-driven strategy that continues to pay off to this day. 📈 To learn more, read the full story here: https://lnkd.in/eF6C-Azd

Retailers need to move at the speed of the customer ⚡ …but their in-store and digital strategies are often siloed and even work against one another 😱 To offer a true customer-first experience, retailers must look holistically at the brand experience in context for every shopper, whether they engage on- or offline. That means stores and ecommerce need to work in lockstep with: ⤵️ Digital channels encouraging store visits ⤴️ Stores collecting data that fuels the digital engine Based on insights from our in-house retail strategy team, our latest breaks down how to do it. We go deep on: 🔹 Why reach and addressability determine success 🔹 The power of collaborative channels 🔹 What roadblocks lead to organizational silos 🔹 How the customer file indicates business value 🔹 The identification opportunity provided by the holidays 🔹 Foundational tactics for getting started Get the full guide here: https://lnkd.in/gc6upYUV

Black Friday is less than 40 days away 😳 You'll probably see a surge of new customers. You'll definitely want to retain them into the new year. Learn how 👇

The future of retail belongs to the company that truly knows its customers. Our latest (and soon to come) product enhancements are all designed to help you get there. We’re continuing to develop technology to help you: 👓 Identify behaviors 🧮 Analyze customers 🛜 Deliver real-time, signal-based messages Rosy Kehdi, Bluecore's Director of Product Marketing, shares some of the features we’re investing in for the rest of the year and beyond. They revolve around three key themes: 🔹 Observability and reliability: Platform performance and responsiveness updates will help you move at the speed of retail. We’re improving monitoring and alerting, filtering out bot clicks, and making compliance easier. 🔹 Orchestration: Our vision is for Bluecore to become an AI-driven retail orchestration solution that optimizes for repeat purchases. Channel-affinity intelligence, more automated workflows, and stronger experimentation features will help make it happen. 🔹 APIs and integrations: Our platform is designed to work seamlessly with your marketing tech stack. It’s easier than ever to integrate, access, and utilize data across your systems, from Shopify to Salesforce. We’re also increasing integrations with API connection to ad platforms and social channels, and direct cloud-to-cloud integrations. Learn more: https://lnkd.in/ekiYvert

Most apparel retailers focus their marketing efforts: 💎 Courting their most active VIP customers… who will probably buy anyway 👻 Converting their non-buyers…. who may not There’s another segment of customers who represent your biggest ROI and incremental revenue opportunity. We call them the movable middle. Often overlooked, those in “the movable middle” have purchased at least once. They’re not loyal customers… but with the right signal-based messages, they can be. Ranking your customers by their predicted lifetime value will give you a good sense of who’s in your movable middle. Behavioral signals that indicate a willingness to engage — browsing, adding items to (or even abandoning) carts — are also good indicators. Say a first-time buyer recently got a pair of jeans. They haven’t made a second purchase, but they have browsed jackets and tops, and abandoned a cart with two sweaters. 🎯 This customer is probably part of the movable middle. Once you’ve identified that, the next step is to align shopping signals and timely, relevant messaging. These customers can be reached with less effort  — and more payback — than brand new ones. To learn more, read our latest guide, tailor-made for apparel retailers here: https://lnkd.in/evq_Di3Z

🍁 We’re so excited to head to Chicago next week for the very first Shoptalk Fall! And we have a lot planned... “HANDS! I NEED HANDS!” If you know you know. And if you do, you’ll want to know about The Unfiltered Evening – a unique event we’re hosting during Shoptalk full of networking at Ever | After Lounge, featured on Hulu’s The Bear. Can we get a “yes chef”? Join us for exceptional food and drink, meaningful connections, and of course a behind-the-scenes tour of Ever’s Michelin-starred kitchen as seen on tv with cousin Richie. 📍 Ever | After Lounge ⏰ Wednesday, October 16, 6:30pm ⭐ Apply to secure your spot here: https://lnkd.in/eVgwTaBr Disclaimer: Applying to attend does not guarantee an invite. You will be notified of your RSVP status from the Bluecore Events team.

Retail marketers are endlessly told, “We need to test!” But many lack the time or resources to test and *actually* learn, running experiments that lack statistical significance or are too disconnected from larger goals to offer real insights. That’s why we’ve launched our new Experimentation Hub. An extension of our customer analytics product, the Experimentation Hub is designed to help you: 🧪 Create high impact tests against key customer-centric goals, like increasing first-time buyer conversions or improving purchase frequency — not just channel performance 🔎 Quickly identify and scale winning strategies across audiences 🤖 Automate results reporting so you don’t have to do manual calculations Learn more here: https://lnkd.in/eX2qgYEF

The key to our company’s success? The Bluecorians who power our platform. Today, we’re shining the spotlight on Lindsey Barber, who was initially drawn to Bluecore for the people: A group with diverse experiences and perspectives, creating a dynamic work environment. Get to know her below!