BODEN Agency

Our #BODEN team had an inspiring time at the NAHJ (National Association of Hispanic Journalists) 40th Anniversary Conference in Hollywood, CA, where we joined the conversation on supporting #MoreLatinosInNews. From personalized pitches to highlighting community heroes, here are some key takeaways to help amplify Latino voices: 1. Break through the noise. It's crucial to take the time to get to know your reporters and their editors. They receive  thousands of emails daily, so evaluating whether your story fits their beat is essential. Plus, personalized pitches that align with their interests and coverage areas are more likely to be noticed—don't be afraid to ask for feedback.  2. Latino youth drive the newsroom. Latino youth are increasingly influential in shaping newsroom priorities. Much like brands, media outlets prioritize culturally relevant stories that resonate with Latino youth and aim to reach them where they are most active. 3. Become a "newsroom citizen." Stay informed about what is happening in your community and build on those events and trends. By becoming a "newsroom citizen," you can actively contribute to local stories, providing valuable resources, data, or spokespeople that enrich the narratives making the news. 4. Media metrics matter. Producers and editors measure success through clicks and views. Spend time creating attention-grabbing headlines that entice readers to click on a story, read it, and share it. Consider what would make the story irresistible, and use relevant keywords that improve the story's visibility.  5. Community heroes. Highlight individuals making significant contributions to their communities and focus on human interest stories emphasizing emotional connection and relevance to the audience. Lead with compelling, emotion-driven headlines to draw readers in. As part of our Hispanic+™ offering, we help brands tap into the power of Hispanic culture to transcend mainstream audiences. Hispanic stories are American stories, and increasing Hispanic representation in journalism, to reach parity in newsrooms, and ensure newsrooms reflect the diversity of our communities, is more critical than ever. #WeAreBODEN #Hispanic+ #Independent #MinorityOwned #PRAgencyoftheYear

BODEN has once again been recognized as “PR Agency of the Year” at the Ad Age Small Agency Awards, marking this the second consecutive year we receive this top honor! ⭐ Our Hispanic+ offering, which delivers impact for our clients with campaigns that are grounded in Hispanic culture, and transcend today’s mainstream audiences, is in high demand. We are grateful for our team's undeniable talent and the partnerships we have with our amazing clients, which made this honor possible. We look forward to another year of turning culture into impact and continuing to take the power of the Hispanic market mainstream. Thank you Ad Age. #WeAreBODEN #Hispanic+ #MinorityOwned #Independent #PRAgencyoftheYear #AdAge

This month’s #BODEN Champion is Shileen Cruz, who holds her Dominican heritage close to her heart in her love for food, dance and travel. Shileen brings her passion and contagious energy to our team and clients every day, and we’re lucky to have her. Cheers to Shileen for this well-deserved honor! #WeAreBODEN #Hispanic+ #MinorityOwned #Independent

The news is out! We are thrilled to announce that BODEN has been selected as L’ATTITUDE’s PR Agency of Record. L'ATTITUDE is the nation’s premier business event focused on the power of the U.S. Latino cohort in Forging the Future of the New Mainstream Economy. This partnership marks a significant milestone for both our organizations as we join forces to amplify the contributions and influence of U.S. Latinos who drive economic growth and innovation across all segments of the economy. #BODEN will support L’ATTITUDE in continuing to draw attention to the economic power of The New Mainstream Economy and drive business engagement and investment in the cohort through public relations efforts leading up to, during, and after L’ATTITUDE. This year, the conference will take place September 12-15, 2024, in San Diego, CA. Witness the power of the Latino cohort first-hand; this is an event you don’t want to miss. Register here: https://lnkd.in/gzEUnBWV. Read more about our partnership here: https://lnkd.in/e2ckJZZQ. #WeAreBODEN #Hispanic+ #MinorityOwned #Independent #LATTITUDE2024 #LATTITUDEISEVERYTHING #TheNewMainstreamEconomy

We’re back with more Trendspotting, powered by Escucha®. This segment covers the latest and greatest on TikTok and Instagram, and new #Hispanic+ Gen Z words circulating social media. ✨ #WeAreBODEN #MinorityOwned #Independent #SocialUpdates

Our #BODEN President Sara Garibaldi (Romero) joined Luz Corona, MPS and Rebecca Stewart from ADWEEK, and Lee Maicon from the community, on today’s episode of AdWeek's “Yeah, That's Probably an Ad” to discuss why marketers should pay attention to the burgeoning soccer culture in the U.S. being driven by the fandom of Hispanic fútbol fans. With soccer’s evolution into fútbol right here in our backyards, and many more major tournaments coming our way, now is the time for brands to lead with Hispanic culture to captivate the growing fanbase all across the U.S. Tune in for takeaways for brands, on the heels of Copa América, and as fútbol passion across the U.S. shows no signs of slowing down: https://lnkd.in/eHwZKCwN   #WeAreBODEN #Hispanic+ #MinorityOwned #Independent #AdWeek #FutbolInsights #CopaAmerica #LeaguesCup #WorldCup

While Copa América came to an exciting close last night, fútbol fever across the U.S. shows no signs of slowing down. With the U.S. becoming the international hub of fútbol, and Gen Z Hispanics driving this fandom forward, soccer is transforming into fútbol and transcending into mainstream culture right before our eyes. BODEN's Gen Z soccer enthusiast, Daniela Silva, shares her insights on ADWEEK Voice about how brands can engage this dynamic and influential fanbase. Check out the full piece and reach out to us to discuss ways your brand can break through across soccer’s upcoming big moments in the U.S.: https://lnkd.in/eiTcMjNV #WeAreBODEN #Hispanic+ #MinorityOwned #Independent #AdWeek #FutbolInsights #CopaAmerica #LeaguesCup #WorldCup

PepsiCo’s commitment to entrepreneurship and innovation is unwavering! This week, our client announced the finalists for this year’s PepsiCo Greenhouse Accelerator Program: Juntos Crecemos Edition, which provides high-potential startups with funding and access to industry experts to help them grow and scale their businesses. Each business will receive a $20,000 grant and participate in a five-month program, receiving personalized mentorship from a team of PepsiCo experts. At the end of the journey, one business will be awarded an additional $100,000 to continue its growth. This year’s cohort represents the best of the best across the food and beverage industry, including products like nopales-based snacks, alcohol-free cocktails with adaptogens and botanicals, and gluten-free arepas. Congratulations to PepsiCo for continuing to support emerging businesses and entrepreneurs. Learn more about the Class of 2024 below and stay tuned for their progress over the next few months. JAS Drinks: Alcohol-free cocktails infused with adaptogens and botanicals. JaziLupini: Plant-based, gluten-free, low-carb pasta inspired by rich culinary traditions. Mayawell: Prebiotic sodas sweetened with organic agave and inulin, offering unique refreshments. Nemi Snacks: Crunchy snacks made with nopales, seeds, and mercado-fresh spices, providing a savory taste of Mexican cuisine. Paktli Foods: Organic puffed grains, fruits, and chocolates, blending ancient recipes with modern flavors. Pricklee: Natural hydration drinks, sustainably sourced from prickly pear cactus. TOAST-IT : Gluten-free, ready-to-toast Latin American staples. ¡Ya Oaxaca!: Artisanal mole sauces, adobos, and salsas made with high-quality natural ingredients. #ClientWork #WeAreBODEN #Hispanic+ #MinorityOwned #Independent

We are proud to announce the promotion of these stars. 🌟 These BODEN Champions have made a lasting impact on our team and clients through their hard work, cultural insights, and executional excellence. Congratulations, Ashley Mora, Ashley Bohorquez, Clarissa Bullos, Juanita Guzman, and Daniela Silva, on your well-deserved promotions. ❤️🩵💛 #WeAreBODEN #Hispanic+ #MinorityOwned #Independent #Promotions

🎙️ New episode alert! For Bianca Betancourt, diversity isn't just a buzzword, it's a superpower. ✨ In the latest #Atrévete segment, Harper's Bazaar's Culture Editor, Bianca Betancourt, talks about her journey as an Afro-Latina and her dedication to reshaping media narratives including interviewing Bad Bunny and Cardi B for features (and the September cover story!) in Harper's Bazaar. Her conversation with Natalie Boden is not only inspiring but also empowering. Don't miss out — check out the full feature here: https://lnkd.in/e6mA_vsx #WeAreBODEN #Hispanic+ #MinorityOwned #Independent