As Michael Jordan famously said, "I've never lost a game; I just ran out of time."🏀
This mindset of resilience and adaptability is crucial in e-commerce, where strategies like retargeting are employed to recover potential sales after setbacks such as abandoned carts or unsuccessful transactions. 💪🛒
However, while retargeting is a powerful tool, it doesn't address one of the root causes of lost sales: false credit card declines. This is a significant issue that many e-commerce businesses may not fully appreciate:
1. Scale of the problem: In 2019, merchants in the U.S., U.K., France, and Germany collectively lost $20.3 billion due to false credit and debit card declines, according to a study by Checkout.com and Oxford Economics. 📊
2. Disproportionate impact: For every dollar lost to actual fraud, around $25 in genuine transactions are falsely declined. This represents a substantial burden on businesses beyond just the fraud they're trying to prevent. 😱
3. Causes of false declines: These can include insufficient funds, incorrect card information, expired cards, suspicious activity flags, technical glitches, outdated customer information, and overly stringent fraud prevention measures. 🔍
4. Hidden costs: Beyond immediate revenue loss, false declines can negatively impact customer experience, increase support inquiries, and necessitate additional spending on retargeting efforts. 🏷️
Understanding and addressing this issue can have far-reaching effects on key business metrics like Cost of Acquisition (CAC), Lifetime Value (LTV), and overall conversion rates. 📈
Interested in diving deeper into this topic? Check out our blog page for more interesting blogs: https://lnkd.in/e5ry9ePq
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