Bozell

What if you could receive comprehensive support from a team of marketing experts, all under one roof, at a flat rate? Spoiler alert: You can! Bozell’s Membership Model isn’t just about services – it’s a strategic partnership that delivers unparalleled value and allows us to work as a true extension of your team and prioritize ideas over billable hours. Read how we’re shattering the agency cost structure and guiding businesses toward success through innovation, transparency and value-driven strategies: https://lnkd.in/eBcBBXF9 #valuedriven #agencyinnovation #membershipmodel

Mary Kate, one of our rockstar project managers, is like the glue that helps hold our creative team together. From putting together project timelines to keeping the creative team on track, we truly couldn't do our jobs efficiently without project managers like MK. That's why she won this month's Leo Award! Thank you for all you do, MK! 🎉💚

This week's blog reminds us that when division creeps in, there's an opportunity to connect instead of letting opposing views tear us apart. Instead, let's focus on our shared needs and emotions. This concept applies to marketing, too. With 529 College Savings Plans, we tapped into empathy and the emotional drivers behind parents saving for the next generation rather than playing into the divide over student debt forgiveness and the rising cost of college tuition. It doesn't mean rising costs and student debt aren't a piece of the conversation; it means empathy and approaching conversations from the foundational side of what drives us can help us find community. As we say, "Take a wedge, build a bridge." Read more: https://lnkd.in/ggq2m5Wr

Yesterday, the Women's Business Development Center (WBDC) and AltCap hosted an empowering session that brought together women-owned and minority-owned businesses. Jackie Miller opened the morning sharing some information about our agency membership model, and then we moved into a panel discussion about capital and fostering community connections. Thank you Erica Wassinger, Shasta Wragge, Marcos A. Hernandez and Carmen Tapio for such an inspiring morning! Elevator Co-Warehousing + Community

Trick or treat! 🍭👻🍬 We had so much fun sponsoring a trunk, handing out candy and seeing everyone’s costumes at Omni Title Services’ annual Trunk or Treat event tonight!

Platte River Power Authority is a publicly-owned power provider that generates reliable electricity for their owner communities of Estes Park, Fort Collins, Longmont and Loveland, Colorado. Since 1973, they've partnered with local utility companies to deliver reliable, environmentally responsible, and financially sustainable energy. We developed this video in partnership with the Platte River Power Authority team to raise awareness and showcase their commitment to the communities they serve. Watch the video below!

Happy Public Power Week! Nebraska's power is 100% public, meaning our electricity and services are owned and operated by local governments, so Nebraskans have a direct say in their energy. As an agency that has worked with energy clients for more than 100 years, we can't help but reflect on the energy clients that helped push Bozell forward, including our first-ever energy client, Nebraska Public Power District (Nebraska Power Company at the time). In the words of one of our founders, Morris Jacobs, "The Nebraska Power Company was our first real account, and their president, J.E. Davidson, was our first client. Because private vs. public power was such a hot issue in those days, this plunged us into some very competitive situations. But we welcomed them, and our connection with Mr. Davidson and the Nebraska Power Company became the springboard to our national leadership in utility advertising and public relations." Watch one of the videos we've made for NPPD below! #publicpowerweek

Say hi to our new(ish) account executive, Ashley! 👋🏼 Ashley has over a decade of experience in event management, operations and client relationships, and she has worked with big names like Disney, Hard Rock and Experience Kissimmee. Ashley has been rocking it as the dedicated account executive for one of our bank clients––working closely with our team and the client to keep projects moving smoothly. In case you don’t already think Ashley is amazing: 🌍 She’s on a mission to visit all seven continents (and she’s already hit four)! 🤯 Her all-time favorite movie is Inception. 🎶 She loves music; her daily playlist spans everything from instrumental to musical theater and emo pop punk! Welcome to the team (officially 😉), Ashley! 💚

Our in-house animator, Kyle, has been hard at work animating and illustrating paid and organic client videos, resizing, adding captions and more! He's always willing to help and goes the extra mile to help our clients (and other Bozellers). And for that, Kyle won the August Leo Award! 🎉 👏🏼 Thanks for all you do, Kyle!

When DigitalReef launched, it was a full-suite advertising technology platform and mobile marketing company. But as they grew and branched into other services, they outgrew their name. As they transformed into a global first-party data company, they needed a new name that not only could work across multiple platforms (like ConnectedTV and gaming) but would also resonate with audiences in both South and North America. Enter Siprocal–a name that conveys the company as one that drives intelligence, transparency and data. A name they can own, even as they continue to grow. Once we had a name, we developed an entire brand package, including a fresh logo, comprehensive brand guidelines, merchandise, presentation templates, white papers, blog content and more. Read how their compelling new identity is driving increased awareness and engagement across the globe: https://lnkd.in/gzKMW2cj