Siprocal

🧭 Navegar no mundo da publicidade digital exige precisão e estratégia! No Brasil, onde mais de 65% dos usuários estão conectados em múltiplas telas, entender as nuances de segmentação e utilizar o potencial de canais é essencial para resultados eficazes. Entenda como uma marca pode impactar de forma integrada em diversos dispositivos, aproveitando a tecnologia cross-device e insights de dados para uma conexão mais significativa com o consumidor. 📲📺 Leia mais no link 👇 https://lnkd.in/eR5mzWvk

Nielsen Gains MRC Approval to Integrate First-Party Streaming Data into Ratings, While Roku Joins Netflix in Halting Household Reporting 📊📺 Nielsen gets MRC approval to integrate first-party streaming data into ratings📊 The MRC approved Nielsen’s integration of streaming first-party data, starting with Amazon Prime’s "Thursday Night Football," into national TV measurement. This makes Nielsen the first accredited for live-streaming with person-level detail, a move that could extend to other networks and improve audience accuracy. What does this mean for you? 🤔 This approval enables advertisers and publishers to access more accurate, person-level streaming data, enhancing campaign targeting and measurement. It improves insight into fragmented audiences, helping optimize ad placements and reach across platforms effectively. Ad Age https://lnkd.in/dx-vgHa2 Roku will stop reporting streaming households, following Netflix Roku will stop quarterly reports on streaming households and ARPU in 2025, aiming for 100 million households in 12–18 months. Q3 saw 2 million new households, 80% growth in streaming hours, and $1.062B revenue (+16% YoY). Ad revenue grew, driven by political and retail, while AI integration and sports content expanded. What does this mean for you? 🤔 By halting quarterly reports on streaming households, Roku reduces transparency, making it harder for advertisers and publishers to gauge audience reach and engagement trends. This may impact ad spend decisions and the ability to track Roku’s growth trajectory. Marketing Brew https://lnkd.in/dfBJ68sW Stay informed, stay ahead with your weekly news roundup on the digital advertising market, #CTV, and mobile #ads. Start your week well-informed and in no time ⏰

Efficiency and precision drive impactful campaigns!🚀 With Traffic Shaping and Content Targeting, reach your ideal audience while optimizing costs and boosting ROl. Explore how these tools can take your ad strategy to the next level👉🏼

📈 Com o mercado de CTV no Brasil projetado para triplicar nos próximos cinco anos, as oportunidades para marcas nunca foram tão promissoras! Veja em nosso blog como a publicidade em CTV pode aumentar o impacto das suas campanhas. 👉 Leia o artigo completo: https://lnkd.in/dsapRE45

Amanhã, 10h30, a Gamers Club e a Siprocal estarão no Webinar da Comscore, Inc.! Nosso Gerente de Parcerias, Guilherme Machado, vai apresentar os resultados da pesquisa State of Gaming 2024, com insights importantes sobre o mercado de games na América Latina. Quer saber como os gamers estão consumindo conteúdo e quais as tendências do mercado? Garanta já sua vaga acessando o link: https://lnkd.in/euFBnRb3 #comscore #gaminginsight #gamingdata

Google Quietly Tests AI Search Ad Tool for Audience Expansion, While Amazon Unveils New Advertiser Capabilities in AI, DSP, and Insights 🤖📈 Google Quietly Tests AI Search Ad Tool to Help Advertisers Reach New Audiences Google's new AI tool, "Search Bidding Exploration," helps advertisers tap into low-traffic search queries to reach new audiences and boost conversions. Pitched in Q3, it’s in beta and aims to improve ad performance, though it may reduce return on ad spend by 10%. This comes as Google faces competition and antitrust pressures. What does this mean for you? 🤔 Google's AI tool "Search Bidding Exploration" allows advertisers to target less popular queries that still drive conversions, expanding reach but reducing ad spend efficiency by 10%. For publishers, this may mean a shift toward lower-traffic, high-value search ads. ADWEEK https://lnkd.in/dVW8Dbfq Amazon unboxes advertiser capabilities spanning AI, DSP and insights Amazon Ads revealed new features at UnBoxed, including a revamped DSP interface, AI-driven creative tools, and full-funnel insights to boost ad campaigns. A new audio generator, Salesforce integration, and expanded Prime Video ads aim to increase reach and efficiency, strengthening Amazon’s role in retail media. What does this mean for you? 🤔 The new Amazon Ads features enhance advertisers' capabilities with AI-driven tools and budget-saving insights, improving campaign efficiency. Publishers also benefit from expanded ad opportunities, particularly with Prime Video, which can lead to increased revenue streams. Marketing Dive https://lnkd.in/dqGfJG7y Stay informed, stay ahead with your weekly news roundup on the digital advertising market, #CTV, and mobile #ads. Start your week well-informed and in no time ⏰

🎃 Make your Halloween campaigns spook-tacular with Siprocal! This Halloween, consumers will spend $11.6 billion, and 47% of shoppers are starting early. 🛍️ Leverage Siprocal’s Content Targeting technology to reach your audience precisely when it matters most. 🎯 Get in touch today and learn how to make the most of this frightful season! 👉 Swipe through for more insights!

Here’s how brands can maximize their Halloween campaigns with precision targeting on CTV! 🎯🎃 With consumers expected to spend $11.6 billion this Halloween, reaching the right audience has never been more critical. Siprocal’s Content Targeting technology lets you connect with high-intent shoppers through personalized, real-time ads across multiple devices. 💡 Want to learn how to boost your Halloween sales with data-driven precision? 👉 Read more about how to make your campaigns stand out this spooky season: https://lnkd.in/d5ZhhStG

🛍️ A Black Friday é em novembro! Sua campanha de marketing já está pronta? Paulo Fernandes, VP Global de Ad Sales e General Manager da Siprocal no Brasil, foi convidado pela EXAME, para compartilhat dicas essenciais para times de marketing que ainda estão se preparando. 🔑 Segmentação e campanhas cross-device são fundamentais. Como Paulo destaca, "entender quem são seus consumidores e como alcançá-los de forma eficiente" é a chave para o sucesso. 📲 Personalize anúncios no mobile e segmente seu público em CTV para maximizar resultados. Ofertas exclusivas, como códigos de desconto acessíveis após visualizar anúncios, podem aumentar a interação e urgência. 🚀 Agilidade é a chave: monitore suas campanhas em tempo real para aproveitar cada oportunidade. Confira o artigo completo no portal Bússola Exame - https://lnkd.in/dvYE56-4

Amazon Ads Unveils New Full-Funnel Advertising Capabilities, Highlighting the Importance of the Paramount and Nielsen Dispute in TV Measurement 📊📺 Amazon Ads launches new full-funnel advertising capabilities Amazon Ads unveiled new full-funnel capabilities at unBoxed 2024, including enhanced measurement tools and a streamlined DSP interface. Key updates include real-time insights, AI-driven campaign optimization, frequency cap controls, and new analytics through Amazon Marketing Cloud. These tools aim to optimize media investments and boost performance. What does this mean for you? 🤔 Amazon’s updates empower publishers by offering better tools to manage ad exposure and performance across platforms. Advertisers benefit from AI-driven campaign optimization, real-time insights, and improved audience targeting, driving more efficient and effective campaigns. Campaign US https://lnkd.in/d4vgP5JB Why The Paramount And Nielsen Spat Matters In TV Measurement Land Paramount Global has ended its contract with Nielsen over pricing disputes and is now using VideoAmp for TV measurement. This shake-up challenges Nielsen’s decades-long dominance in TV ratings. While both companies expect to resolve the issue, Paramount’s move could inspire other networks to explore alternatives. What does this mean for you? 🤔 The Paramount-Nielsen dispute affects advertisers and publishers by disrupting a long-standing TV measurement system. Without Nielsen's standard ratings, advertisers may struggle with consistent metrics, while publishers explore alternatives like VideoAmp. AdExchanger https://lnkd.in/dauScYWQ Stay informed, stay ahead with your weekly news roundup on the digital advertising market, #CTV, and mobile #ads. Start your week well-informed and in no time ⏰