BrandingBusiness

In a world increasingly driven by AI, our edge as people lies in emotional intelligence, intuition, and creativity. Andrea Fabbri discusses how these uniquely human qualities will shape the future of work and how a person’s emotional and creative skills matter now more than ever. #emotionalintelligence #humanadvantage #creativityinAI #AIandhumanity #humancreativity #AIimpact https://lnkd.in/e6zXjV27

A brand launch is a major business event. It is an opportunity to make an impact, energize employees, connect with the market and customers, and create new opportunities for growth. Justin Garvin explains why success is much more than a matter of timing — it’s about knowing when the time is right for your company and the internal and external factors to consider.  #brandlaunch #rebrandingstrategy #brandidentity #corporatebranding #businessgrowth #employeeengagement #brandalignment https://lnkd.in/ex-_iX8T

Once a staple in American kitchens, Tupperware lost its iconic brand status as competitors introduced innovative, trendier options. Sticking to an outdated sales model and failing to embrace sustainability, Tupperware lost touch with modern consumers. Bob Kersten explains why Tupperware’s decline serves as a cautionary tale of how even beloved brands must evolve and innovate to remain relevant or risk fading into obscurity. #businessstrategy #marketinglessons #tupperware #iconicbrands #consumertrends #ecommerceshift #sustainability #brandevolution #retaildisruption https://bit.ly/3zCX2ML

Mergers and acquisitions are accepted as a way to drive business growth, but up to 90% fail to create any value, and most destroy value. Why? Companies often overlook the brand’s crucial role in managing change and building long-term value. Andrea Fabbri provides a practical checklist for M&A success, emphasizing the critical importance of early dialogue about brand strategy, data-driven decisions, and cultural alignment. From creating a clear vision to developing a strong visual identity, these steps help ensure smooth transitions and lasting impact. Whether you're navigating a merger or acquisition, this guide is your roadmap to avoiding common pitfalls and maximizing value. #mergersandacquisitions #businessstrategy #mainsights #corporatebranding #leadershipinmergers #brandstrategy #strategicacquisitions https://bit.ly/47wInzi

When Wally Amos passed away a few weeks ago, he left us the remarkable story of “Famous Amos,” the brand he built on his larger-than-life personality and an abiding love for his Aunt Della’s chocolate chip cookies. It was an unlikely success story. Alan Brew looks at the key ingredients that were baked into the success of the Famous Amos brand, and one business trap to avoid.  #famousamos #wallyamos #chocolatechipcookies #productquality #brandpersonality #memorablename #authenticity #brandbuilding #marketinggenius https://bit.ly/4dZsm6U