Brand USA

Brand USA is seeking two top-tier agencies to support its global communications and public relations efforts through strategic storytelling. 🔹Global Communications & Public Relations Agency This agency will serve as a cross-organizational resource for strategic media relations and communications, supporting Brand USA's existing global PR efforts by providing expertise in earned media strategy and strategic messaging. 🔹Pop Culture & Screen Tourism PR Agency The selected agency will leverage celebrity influence, pop culture moments, and screen tourism to craft culturally resonant PR campaigns that showcase the USA’s diverse travel experiences and global appeal through film, music, and entertainment for international audiences. For more information on each RFP ➡️ thebrandusa.com/about/rfps #BrandUSA #GlobalCommunications #PublicRelations #RFP

We're looking to add a Manager, International Public Relations to our team. This role will support Brand USA’s global communications strategy, focusing on expanding relationships with consumer media and content creators to drive awareness of U.S. destinations. Learn more and apply now at https://bit.ly/4bHiZbW #BrandUSA

We're looking to add a Vice President, Business Events to our team. This role will lead the development and execution of Brand USA’s international inbound strategy to position the United States as a premier destination for business events, including meetings, conferences, and incentive travel. Learn more and apply now at https://bit.ly/4kE4r0P #BrandUSA

We're looking to add a Director, Strategic Partnerships to our team. This role will oversee strategic partnerships initiatives while supporting leadership in developing and implementing long-term partnership strategies. Learn more and apply now at https://bit.ly/3R1xEVS #BrandUSA

We're looking to add a Manager, Digital External Relations to our team. This position will play a pivotal role in providing essential support in the day-to-day strategy and implementation of the organization’s corporate digital presence. Learn more and apply now at https://bit.ly/4bGINFf #BrandUSA

A big thank you to everyone who connected with us at the Visit California Outlook Forum! It was a fantastic opportunity to engage with industry leaders, exchange insights, and discuss the future of travel. Brand USA’s CEO, Fred Dixon, had a dynamic and insightful conversation with Caroline Beteta exploring key opportunities for the travel industry. Our team— Maya Hua, Jerod Fuchs, Chris Heywood, and Jennifer Tong —also enjoyed meaningful discussions throughout the event. A huge thanks to VisitCalifornia for hosting such an impactful forum. Looking forward to continuing these important conversations! #VisitCalifornia #OutlookForum #BrandUSA #TravelForward

Last week, our President & CEO, Fred Dixon, moderated a dynamic panel at the International Inbound Travel Association (IITA) 2025 Summit, exploring how the U.S. can attract more international visitors. One key focus was the major global events coming to the U.S. over the next decade and the opportunities they create for communities nationwide. Jackie Ennis, vice president of global trade development, joined the discussion to share how Brand USA is working with the travel trade ahead of these major events. As many cities prepare to host, we’re not only showcasing these destinations but also inspiring travel beyond them—connecting international visitors to hidden gems across the country. A big thank you to Lisa Simon and the IITA team for inviting Fred and Jackie to be on this panel! Read more from SportsTravel Magazine ➡️ https://bit.ly/3QsM0yg #BrandUSA

Hear why our President and CEO, Fred Dixon, loves working in the destination marketing space. #DestinationProfessionalsDay

We are proud to support the first Destinations International #DestinationProfessionalsDay today, February 19! Our team is dedicated to showcasing all the exciting and unique destinations travelers worldwide can experience in the USA. Together with our incredible partners, we inspire tourism, fuel local economies, and enrich communities nationwide. #BrandUSA

Join Janette Roush, Brand USA's SVP, Innovation and Chief AI Officer, as she takes the stage as a keynote speaker at the Explore Minnesota Tourism Conference on Wednesday, February 19, at 8:40 AM CST | 9:40 AM EST! Don't miss this opportunity to gain insights from Janette and be part of a premier event shaping the future of tourism in Minnesota. 🔗 Tune in here: https://lnkd.in/eQ4XaudR #ExploreMN #TourismConference #KeynoteSpeaker