BRAVE COMMERCE Podcast

In our latest episode, we feature a live panel from BRAVE COMMERCE Live, hosted by Rachel Tipograph, Founder & CEO of MikMak. This discussion brings together Kate Hamill of Meta, Veeral Shah of Nestlé Health Science, and Sam Gagliardi of Circana to explore the forces reshaping commerce. Recorded in May 2024, this conversation was ahead of its time. As AI and digital innovation accelerate, the themes explored here have become more critical for brands navigating today’s landscape. Listen, as the speakers explore how these forward-thinking brands are adapting to: ✨ Generational shifts in consumer behavior, with Gen Z’s fluidity and Gen Alpha’s diversity redefining brand loyalty ✨ AI as a driver of innovation, from creative personalization to media optimization and supply chain efficiency ✨ Omnichannel collaboration, integrating real-time data and retail media to deliver seamless consumer experiences 🎧 Listen here: https://lnkd.in/gAywGwTE #eCommerceMarketing #AI #RetailMedia #MarketingPodcast

"There is money to be had for brands serving these seniors on Medicare Advantage that they can be focusing on to drive brand choice, to drive incremental purchases, and to drive volume sales."- Julie Fleischer, Soda Health 🎧 Listen to Soda Health's BRAVE COMMERCE Podcast episode now! ➡ https://lnkd.in/ey5p8qvK

On the latest episode of BRAVE COMMERCE Podcast, hosts Rachel Tipograph, Founder & CEO of MikMak, and Sarah Hofstetter, President of Profitero, sit down with Julie Fleischer, GM & Chief Experience Officer, and Jared Childs, VP of Business Development at Soda Health, to explore how untapped health benefits are transforming retail and consumer engagement. Discover how they are: ✨ Unlocking $30B in untapped Medicare Advantage benefits ✨ Empowering seniors with preventative health purchases ✨ Driving incremental sales for brands and retailers 🎧 Tune in here: https://lnkd.in/ey5p8qvK #DigitalMarketing #HealthBenefits #BRAVECommerce #MarketingPodcast

"We're very excited about e-commerce. It's the fastest-growing channel for Pet. The latest stat is that now about 30% of all pet food in America is bought online. It's booming!" - Jean-Paul Jansen, Mars Pet Nutrition North America 🎧 Listen to Jean-Paul Jansen's BRAVE COMMERCE Podcast episode now! ➡ https://lnkd.in/gAEfEy22 #EcommerceGrowth #PetCareInnovation #RetailMediaStrategy

🚨Bonus Episode 🚨 In this exclusive episode of the BRAVE COMMERCE Podcast, hosts Rachel Tipograph, Founder & CEO of MikMak, and Sarah Hofstetter, President of Profitero, unpack seismic shifts in the media landscape, from TikTok's brief U.S. ban to Meta’s controversial decision to deprecate fact-checking. Rachel and Sarah deliver unparalleled insights into the challenges and opportunities facing CMOs, brand strategists, and anyone navigating today’s volatile media ecosystem. Key Highlights Include: ✨ Exclusive data: TikTok traffic plummeted 97% ✨ Brands pivot to Alphabet, Pinterest, and retail media ✨ Balancing short-term ROAS with long-term brand equity 🎧 Tune in now for actionable takeaways: https://lnkd.in/etKhy2zc #TikTokBan #BrandStrategy #BRAVECommerce #MarketingPodcast

On the latest episode of the BRAVE COMMERCE Podcast, hosts Rachel Tipograph, Founder & CEO of MikMak, and Sarah Hofstetter, President of Profitero, sit down with Jean-Paul Jansen, CMO of Mars Pet Nutrition North America, to learn how Mars is navigating headwinds while leveraging opportunities a fast-growing industry. Discover how Mars Pet Nutrition is shaping the future of pet care: ✨ Balancing affordability and premiumization ✨ Using retail media and eCommerce for targeted campaigns ✨ Innovating with a pet-parent-first approach 🎧 Tune in here: https://lnkd.in/e-inEkDS #PetCare #IndustryTrends #BRAVECommerce #MarketingPodcast

"Know where to show up and how to communicate with your potential purchaser so that they are excited and delighted and they want to get behind the brands." - Kris Malkoski, Newell Brands 🎧 Listen to Kris Malkoski's BRAVE COMMERCE Podcast episode now!   ➡ https://lnkd.in/ecWty9Kd #BrandStrategy #BusinessGrowth #Innovation

On the latest episode of BRAVE COMMERCE Podcast, hosts Rachel Tipograph, Founder & CEO of MikMak, and Sarah Hofstetter, President of Profitero, sit down with Kris Malkoski, CEO of Learning & Development at Newell Brands, to discuss driving growth in competitive markets. Discover how Kris and her team are:  ✨ Revolutionizing the marker category  ✨ Bringing affordability and innovation to baby products ✨ Transforming brand management with customer-centric strategies 🎧 Tune in here: https://lnkd.in/ecWty9Kd #Commerce #Innovation #Leadership #BRAVECommerce #MarketingPodcast

"The ability to act with speed and agility, not just to do it, but to love it, I think that is very important." - Michelle Crossan-Matos, Ulta Beauty 🎧 Listen to Michelle Crossan-Matos' BRAVE COMMERCE Podcast episode now! ➡ https://lnkd.in/exmNaCMd #Leadership #MarketingStrategy #Innovation

In this episode of the BRAVE COMMERCE Podcast, hosts Rachel Tipograph, Founder & CEO of MikMak, and Sarah Hofstetter, President of Profitero, sit down with Michelle Crossan-Matos, Chief Marketing Officer of Ulta Beauty, to explore how leadership, innovation, and customer-centric marketing are shaping the future of retail. Explore what sets Ulta apart in: ✨ Bridging the gap between brand and retail to create impactful marketing strategies ✨ Leveraging real-time insights and micro-trends to stay ahead in a fast-paced beauty landscape ✨ Empowering associates through Ulta’s Creator Ecosystem and loyalty-driven initiatives 🎧 Tune in here: https://lnkd.in/exmNaCMd #BeautyIndustry #LoyaltyPrograms #BRAVECOMMERCE #MarketingPodcast