Profitero

It’s no longer enough to simply upload your product information and move on. With AI rapidly transforming how retailers manage and alter content on their platforms, your product listings are vulnerable to unexpected changes. 🔄 If your product’s bullet points, images, or descriptions are altered, how do you ensure your brand message stays consistent? 🚨 Here are some key questions to consider: -How confident are you that AI-driven changes aren’t altering your brand’s voice or conflict with your legal standards? -What’s your plan when retailers make content changes that affect search rankings and conversions? -Can you quickly correct mismatched or incomplete information before it impacts your sales? Inconsistent content can hurt your brand and bottom line. Profitero’s Autopilot gives you the power to track and correct content changes before they impact your brand’s performance. Learn more about Autopilot today. https://lnkd.in/eDzJd9-4

🚨 Chicago, we're bringing the AI Commerce Collective to you on September 18th! Join us from 5-9pm CT for an evening of insights, networking, and thought leadership. ✨ Featuring an expert panel with leaders from General Mills, Kimberly-Clark, Kerry Foodservice, and more, we'll dive into real-world experiences on Selecting, Testing, Socializing, and Operationalizing AI in the Enterprise. Don't miss out on this opportunity to connect and learn from your fellow industry peers! 🤝 🔗 RSVP now to secure your spot. We hope to see you there! 👋  https://lnkd.in/eRFPtZxh #AICommerceCollective #ChicagoEvent #AI #DigitalCommerce #eCommerce

🚀 Elevate your brand’s AI and retail media game with insights from the experts! Join us for a dynamic fireside chat featuring Mike Black, CGO of Profitero, and Rob Gonzalez, Co-Founder & CMO of Salsify. 🌟 Explore how AI-powered strategies are transforming brand interactions—everything from streamlining content creation to enhancing retail media investments. This is your opportunity to dive into the newest trends, boost your ROAS, and keep your brand at the forefront of the industry. 📅 Thursday, September 19 @ 11 AM ET Register now 🎟️  https://lnkd.in/eZ4eY4Bp #AI #RetailMedia #Innovation #Strategy

We’re thrilled to be partnering with The Digital Shelf Institute and Salsify on the launch of ⭐️ Digital Shelf Summit Europe! ⭐️ Taking place on 10 October in London, Digital Shelf Summit Europe is a half-day thought leadership and networking event featuring speakers from Barilla Group, Bayer, The Coca-Cola Company, CVH Spirits, ecommert®, Mars and more! Join more than 100 top industry leaders and peers as we get ready to advance to the next era of the digital shelf! Request your complimentary ticket today 👉 https://lnkd.in/ek3pNiwR #digitalshelf #omnichannel #ecommerce #DSSLondon #profitero

Consumers adapt to inflation by changing their purchasing behavior. It would make sense that retail media could also adapt - rethinking their strategies to squeeze the most out of their budgets. Unfortunately, that's easier said than done for many brands. As a result, many find themselves running in place with growth and profitability suffering. 💡 Profitero offers a new way for brands to thrive in a challenging media environment. By integrating key digital shelf signals like pricing and availability into retail media, we're partnering with brands to lower costs, boost returns and win more new customers. Caroline Ballard explains how it works in our blog 👉 https://lnkd.in/eudGNM8k

⏱️ The daily struggle to maintain content correctness doesn’t leave much time to create high-quality PDP assets at scale. But AI is changing the game. Andrew Pearl breaks down how AI advancements are impacting brands, retailers, and shoppers in his latest blog. Give it a read to learn how you can harness cutting-edge tools to achieve PDP success and master the new, AI-driven digital shelf. 🤖 https://lnkd.in/egvnWZK6 #PDP #ecommerce #digitalshelf #AI

🌅 As summer winds down, we're diving into all things media during the final segment of the BRAVE COMMERCE Live Summer Series. From maximizing your marketing budget to revolutionizing consumer engagement, this series is packed with insights you won't want to miss.💡🔥 💥 Controversial Commerce: Retail vs. National Media, Where to Invest Now and in the Future | With tight budgets, the challenge isn't just where to spend but how to invest wisely. Dive into the clash between retail and national media with insights from Josh Cierski from Reckitt & Farrah L. from Wella Company, uncovering strategies for real growth and making the most of every marketing dollar. 💡 Commerce Media: Revolutionizing Consumer Engagement | Connecting with consumers has never been more essential—or intricate. Join us as we explore how top brands are transforming digital engagement and discover innovative ideas to fine-tune your media strategy for maximum impact. So, soak up the last rays of summer and discover how to get the best out of retail media by connecting to the digital shelf 😎 👉 https://lnkd.in/g2Di9hp8 Watch content on-demand 📽 https://lnkd.in/ehNWerHG

Ready to get better results from your media campaigns? Meet Shelf Intelligent Media. 🏃♀️ In the fast-paced world of digital commerce, retail media needs to be agile enough to keep up. Shelf Intelligent Media makes that possible. Just ask Heinz. When they needed to win Prime Day UK, they turned to our best-in-class automation to get ahead. 🤖 By adjusting bids on Skai to account for product availability, Shelf Intelligent Media drove better ROAS, lowered CPCs and increased Heinz’s share of page 1 during a critical tentpole event. 🥇 Check out the video to learn more!

🔍 Feeling Uncertain About Your Digital Shelf Provider? 🤔 Recent data from DCG’s Digital Shelf Optimisation (DSO) Partner Report (2024) reveals that 2 out of 3 brands aren’t confident they’re working with the best digital shelf provider in their market. Are you one of them? At Profitero, we’re dedicated to providing more than just a tool – we offer a trusted partnership with: ⬇️ Less manual work, media waste, and sales leakage ✅ More actionability and confidence 📈 Better reporting, support, and data Don’t settle for ‘just okay’. Chat with one of our digital shelf experts today. 🚀

What an incredible time we had at the AI Commerce Collective Meetup in NYC! 🌆 The energy was electric as industry leaders from Anheuser-Busch, BIC, Danone, Haleon, L'Oréal and more came together to discuss the future of AI in commerce 🤖, share insights 💡, and forge new connections 🤝. From thought-provoking discussions 🧠 to networking opportunities 🤩, this event was a powerful reminder of innovation and collaboration's impact in driving our industry forward 🚀. If you missed out on this one, don’t worry—there’s another chance! Join the AI Commerce Collective at our next event in Chicago on September 18th. Register now to secure your spot 👇: https://lnkd.in/eRFPtZxh