BRAVE COMMERCE Podcast

In this episode of the BRAVE COMMERCE Podcast, Linda Bethea, Chief Marketing Officer of Danone North America, joins co-hosts Rachel Tipograph and Sarah Hofstetter to discuss how Danone balances purpose with performance. Together, they explore: ✨ Danone’s commitment to balancing performance with purpose through its B Corp certification and mission-driven leadership ✨ Bethea’s career journey, including insights from PepsiCo that shaped her holistic understanding of business ✨ How Danone’s innovations and partnerships, like the Oikos nutrition program, support community health and brand growth 🎧 Listen here: https://lnkd.in/g3gGNykZ #CPGMarketing #Danone #MarketingPodcast #BRAVECOMMERCE

In this episode of the BRAVE COMMERCE Podcast, Michael Kassan, Founder and CEO of 3C Ventures, joins co-hosts Rachel Tipograph and Sarah Hofstetter to discuss the power of people, legacy, and his new company, 3C Ventures. Together, they explore: ✨ The power of the "3 C’s" and how these principles are shaping Kassan’s approach at 3C Ventures ✨ The importance of spotting potential in people, and how trust, transparency, and talent drive success ✨ Kassan’s reflections on legacy and leadership, and the lessons he’s sharing with the next generation of leaders 🎧 Listen here: https://lnkd.in/gYfRvpq7 #Leadership #VentureCapital #Legacy #3CVentures #Entrepreneurship #BRAVECOMMERCE #MarketingPodcast

In this special live episode of the BRAVE COMMERCE Podcast from BRAVE COMMERCE Live, two senior leaders from Campbell's, join host Sarah Hofstetter to discuss how they collaborate across departments to drive growth. Listen now to hear: ✨ How Goldfish capitalized on the insight that nearly 50% of its consumption came from adults, leading to a strategic pivot to expand its audience beyond children. ✨ Why seamless teamwork was instrumental in the success of launching Goldfish Crisps ✨ The retail partnership strategies that were foundational to this product rollout 🎧 Listen here: https://lnkd.in/g5VDq9v9 📺 Watch all the BRAVE COMMERCE Live sessions here: https://lnkd.in/gT2wGMc2

“On a small brand, you don't have a big media study to tell you exactly what to do. So really understanding these are the different levers that we know will reach or have reached our target audience, they capture their whole heart. They see it then multiple times and you're really following through a much more complex journey now.” - Kerry Sullivan, Versed, a Public Benefit Corp 🎧 Listen to Kerry Sullivan's BRAVE COMMERCE Podcast episode now! ➡https://lnkd.in/gMYv4H5w #beautybrand #fullfunnel #customerjourney

In this episode of the BRAVE COMMERCE Podcast, Kerry Sullivan, CEO of Versed, a Public Benefit Corp, joins co-hosts Rachel Tipograph and Sarah Hofstetter to share her journey from leading iconic brands to scaling an indie Beauty powerhouse. Together, they explore: ✨ How blending big-brand expertise with indie brand agility fuels innovation and growth ✨ Full-funnel marketing strategies for emerging Beauty brands in today's digital and retail landscape ✨ The importance of authenticity and strategic risk-taking in building modern Beauty brands 🎧 Listen here: https://lnkd.in/gMYv4H5w #BeautyBrands #MarketingPodcast #eCommerceMarketing #Versed #InfluencerMarketing #BrandStrategy

“When we talk about Generative AI as a cost cutting method, it's not just a buzzword for us. It's genuinely making an impact on our P & L.” - Shane O'Rourke, Diageo 🎧 Listen to Shane O'Rourke's BRAVE COMMERCE Podcast episode now! ➡https://lnkd.in/gRpNh7QS #GenAI #RetailMedia #Omnichannel

In this episode of the BRAVE COMMERCE Podcast, Shane O'Rourke, Head of Performance Marketing at Diageo, joins co-hosts Rachel Tipograph and Sarah Hofstetter to discuss Diageo’s innovative approach to navigating the evolving U.K. market. Together, they explore: ✨ How Diageo is using generative AI to create cost efficiencies and personalized marketing at scale ✨ The U.K.'s retail media strategy and its potential to rival traditional advertising channels ✨ Diageo’s commitment to diversity and inclusion, especially in engaging and retaining Gen Z talent 🎧 Listen here: https://lnkd.in/gsfCtbVn #RetailMedia #GenerativeAI #DiversityAndInclusion #eCommerceMarketing #MarketingPodcast #Diageo

🎉 BRAVE COMMERCE hits 200 EPISODES! 🎉 💙✨💜 Congratulations to our incredible co-hosts, Rachel Tipograph and Sarah Hofstetter, for reaching this epic milestone! From the first episode to now, the BRAVE COMMERCE Podcast has been delivering top-tier insights, unforgettable guests, and deep dives into the world of digital marketing, eCommerce, and leadership. 💬 What’s been YOUR favorite episode so far? Drop it in the comments below! Don’t forget to rate and subscribe! And if you haven’t yet, catch up on all the amazing conversations on Apple Podcasts, or wherever you like to listen! 🎧 https://lnkd.in/g6mBCVA 🥂🎊 Here’s to the next 200! #BRAVECOMMERCE #PodcastMilestone #eCommerce #DigitalTransformation #MarketingPodcast

🎉 It’s the 200th episode of the BRAVE COMMERCE Podcast! 🎉 To celebrate this milestone, Murat Genc, [formerly] Global Chief Technology and Digital Officer at Whirlpool Corporation, joins co-hosts Rachel Tipograph and Sarah Hofstetter for a deep dive into leadership and digital transformation. Together, they explore: ✨ How reverse mentoring and cross-functional collaboration have shaped Genc’s leadership approach ✨ The role of IoT and real-time consumer insights in driving product innovation at Whirlpool ✨ The importance of breaking down silos between marketing, tech, and R&D to create a holistic business strategy 🎧 Listen here: https://lnkd.in/gTuY6ZjN #DigitalTransformation #Leadership #IoT #MarketingPodcast #Whirlpool

“And so what we do is we focus a lot on brand heat. A lot of organic heat, a lot of influencer led heat and a lot of social media driven heat. Because what we believe is when your brand is just right. People want to talk about it. .” - Oshiya Savur, Maesa 🎧 Listen to Oshiya Savur's BRAVE COMMERCE Podcast episode now! ➡https://lnkd.in/ghQBygkf #beautyincubator #brandheat #retailerpartnerships