BRAVE COMMERCE Podcast’s Post

#AD - I’m made up after just listening to a masterclass in brand building on the Uncensored CMO podcast with Kory Marchisotto from E.L.F. BEAUTY. 💄 SO many brands lose their way without a clear mission & strategy; and this episode shows you what can happen when that is really defined, the business is aligned & it’s executed from the top down. Link in the comments to go have a listen 🎧 One of my faves Jon Evans & Kerry Collinge 👏🏼 #marketing #brandstrategy #brand #brandbuilding #community

Looking to fund your beauty brand’s growth? I sat down with Jackie Bae from Lunr Capital and she broke down financing strategies that can set you up for success. From omni-channel retail challenges to the evolving landscape of consumer behavior, this episode is packed with insights you can't afford to miss. How is your brand preparing for the next phase of growth? 🎧 Tune in to the Scaling Emerging Beauty Podcast—available wherever you stream.

Day two #WARCPodcast highlights! Check out the post below and be sure to tune in to #TheWARCPodcast wherever you typically listen to podcasts. #CannesLions #Brand #Rituals #Strategy #CreativeImpact #BoldMindsBoldMinds

🎙️ New podcast loading… 💭 Luxury brands in 2025 are facing a new kind of challenge: the next generation of customers won’t wait for second chances. Gen Z expects seamless experiences — one mistake and they’re gone, off to a competitor with just a click. There's no "see you next week" when you’re online. Want to know how to keep up? We dive into this in Part 1 of ‘The Core Digital Marketing Challenges for Luxury Brands in 2025’. 🎧 Full episode drops Friday! #DigitalMarketing #LuxuryBrands #PodcastTeaser #GenZ #FutureOfMarketing

New Pod drops Friday - I'll be sharing clips all this week! Luxury brands in 2025 are facing a new kind of challenge: the next generation of customers won’t wait for second chances. Gen Z expects seamless experiences — one mistake and they’re gone, off to a competitor with just a click. There's no "see you next week" when you’re online. Want to know how to keep up? We dive into this in Part 1 of ‘The Core Digital Marketing Challenges for Luxury Brands in 2025’. 🎧 Full episode drops Friday! Dean Evans Caroline Finn John Welsh https://lnkd.in/e9Wj-p5Q

So many founders create consumer brands for reasons deeper than selling stuff It's an extension of themselves Keren talks about how good marketing sits at the intersection of what your consumer wants and what you're offering. And when you can pair this with the core values of your brand - values that are likely tied to who you are as a founder - that's gold. Listen to Episode 611 of the Scaling Emerging Beauty podcast to hear more about marketing with integrity.

That scented McDonald's billboard got us thinking: how else can brands use their distinctive brand assets? 🍟💭 Swipe through to discover the different types of assets our team would love to see more brands having fun with! 👇 Don't forget to let us know your favourites in the comments 🖋️    Learn more about the formulas behind the most successful distinctive brand assets on the latest episode of The Brief podcast now: https://lnkd.in/eKpwjbVm   #Branding #BrandAssets #DistinctiveBrandAssets

🎙️ Dive into the world of modern shopping pressures with our latest N2K Podcast episode: "Shoppers Under Pressure: Finding Stability in Change"! Host Nicole Collida unpacks the challenges facing today's shoppers – from skyrocketing costs to time crunches – and explores how brands can adapt and excel. Tune in for insights on consumer values, affordability innovation, and crafting lasting brand loyalty in a dynamic marketplace! Listen here 🎧: https://lnkd.in/dA4z5hUP #N2KPodcast #ConsumerInsights #CPGInnovation

🎙️ Dive into the world of modern shopping pressures with our latest N2K Podcast episode: "Shoppers Under Pressure: Finding Stability in Change"! Host Nicole Collida unpacks the challenges facing today's shoppers – from skyrocketing costs to time crunches – and explores how brands can adapt and excel. Tune in for insights on consumer values, affordability innovation, and crafting lasting brand loyalty in a dynamic marketplace! Listen here 🎧: https://lnkd.in/dA4z5hUP #N2KPodcast #ConsumerInsights #CPGInnovation

As marketers, we're often looking at what it is that people do; what are they buying? What brands are they liking? And beneath all that, what are the drivers creating that human behaviour? "If we can understand that as marketers and as advertisers, maybe we can make some better decisions about marketing". MSQ's very own Justin Cox dived into the world of rituals, and what they can mean for your marketing strategy and better understanding your consumers' behaviours for WARC x Cannes Lions International Festival of Creativity's latest podcast episode: Why brand isn't dead, battling beige and new rituals with Alex Brownsell. Check out the full episode to uncover Justin's insights, alongside guests from E.L.F. BEAUTY, CMO Kory Marchisotto and Dr. Marcus Collins, and eatbigfish's Adam Morgan. Listen here: https://lnkd.in/eMqhEFNJ 🦁🌸🌺 #canneslions #canneslions24 #rituals #ritualized