Breakthrough Research

Great Scott! We just traveled to the future and back! At the Q3 event, the BRI crew lounged out at the Rooftop Cinema Club DTLA to catch the timeless movie classic, Back to the Future! No flux capacitor required, just good food, great company, and 88 MPH of fun!

BRI is thrilled to announce that Ryan LaSalle-Castro has been promoted to Associate Director, Innovation! Over the past several years, Ryan has been a solid force within BRI’s Innovation team. He’s played a key role in developing new tools and building a wide range of AI-infused approaches to elevate our practice. His work has made a lasting impact, and we couldn’t be more excited to see him step into this new role. Congratulations, Ryan!

Breakthrough Research is excited to announce that Kelly McGorry, M.S. has been promoted to Research Manager! Kelly has become a core part of the team, demonstrating excellent capabilities around foundational research skills. She has contributed to the success of numerous complex studies, all while bringing a positive attitude and a willingness to take on new challenges. We look forward to her continued growth and success in this new role. Congratulations, Kelly!

One-size-fits-all approaches to tracking research are not optimized to provide the nuanced insights you need to make critical decisions. Instead, at Breakthrough Research we… 🔸 Design fully bespoke tracking programs around your specific objectives and needs 🔸Provide client service that makes you the priority 🔸Remain laser focused on data quality and consistency via both AI-based and human processes 🔸Have a proven record of flexibility to meet unique needs 🔸Build custom analytics into our study design and analytic plans from the start #Tracking #TrackingResearch #BrandTracking #ConsumerInsights #MarketResearch #MRX

Are you trying to build a deeper connection with your consumer? Measuring emotions is a critical component of understanding consumers’ motivations and behaviors. Our proprietary PIC (Projective Image Choice) tool has now been enhanced with AI-generated content and image processing to help uncover the emotional drivers that are influencing your brand, concept or messaging. Traditional methods often fail to capture the depth of these emotions. Our proprietary PIC tool leverages AI-generated visual metaphors to reveal the nuanced emotional experiences that drive consumer behavior. How does it work? 🔸Respondents start by choosing pictures from a set of AI-generated images that represent their emotions toward a brand, concept, message or other stimulus. 🔸These image selections are then represented in an Emotional Map, which displays quantitative emotional scores from your audience. 🔸Key themes and qualitative insights are further extracted from the results through a combination of human analysis and advanced AI image and linguistic processing. This approach blends behavioral science and AI technology to offer a detailed understanding of how your brand, concept or message emotionally resonates with different consumer segments. Reach out to your Breakthrough Research account representative or email us at info@bthrough.com today for more information. #MRX #AI #MarketResearch #Innovation #Connection

Consumers perceive IKEA to be one of the most authentic brands, according to our proprietary research on brand authenticity.   IKEA's determination to lower their prices may play a role in this perception, with the company aiming to invest in pricing over profitability. Our brand authenticity research has found that having fair prices is a strong driver of perceived authenticity.   Check out the article about IKEA's pricing strategy below, and let us know how Breakthrough can help to build your brand's authenticity! https://lnkd.in/gKK4KY2A #authenticity #pricing #IKEA

Many research vendors offer tracking methodologies that have been designed around the needs of ALL businesses rather than YOUR business.   Rather than a one-size-fits-all approach, Breakthrough Research brings the same bespoke and personalized thinking to our tracking research that we do with every research engagement. The result is ongoing measurement of the metrics that matter most to your business. Driving insights that will have impact and create opportunities for change.    Reach out today to schedule time to discuss your unique tracking objectives and needs! #Tracking #TrackingResearch #BrandTracking #ConsumerInsights #MarketResearch #MRX

Breakthrough Research proudly presents its newest class of BRI Bootcamp graduates! Cody Liske, Emmie Wetzel, M.S., Hannah Wolfe, Jillian Diaz, M.S., Lara Papasian, Madalyn Casarez, and Talya Soghomonian -- we congratulate you on completing this intensive program and are thrilled to have you on the team!

As one of the top-scoring brands in Breakthrough’s authenticity research, The HEINEKEN Company's reputation goes beyond that of a refreshing beverage. The brewing company’s many efforts to protect the environment may especially contribute to its high authenticity ratings among consumers.    Most recently, Heineken is striving towards sustainability with its Waste-to-Wear initiative, which recycles their bottles into beautiful household items and wearable pieces. Check out more on the Waste-to-Wear initiative in the Yanko Design article below.   #authenticity #Heineken #sustainability   https://lnkd.in/gK4vc6Qn 

Breakthrough Research is thrilled to welcome Hannah Wolfe as its newest Senior Research Manager! Hannah comes with a variety of skills across diverse methodologies, along with experience in international research. She also brings a unique blend of passions and life experiences, having lived abroad for many years and having a formal education in music.    We look forward to the innovative insights and fresh perspectives that she’ll bring to the team. Welcome, Hannah!