MarketCast research and analytics help marketers unlock the power of Fandom for their products and brands, as well as maximize the impact of their advertising. The company brings together a unique mix of primary research, AI, and big data to guide critical marketing decisions. We help brands determine which audiences to prioritize and product benefits to communicate, in addition to developing, launching, and measuring brand and advertising campaigns across media platforms.
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The Summer Games are kicking off—are you ready? Keep up on all the advertising action with MarketCast's Summer Olympics Report, a comprehensive, quick-turn study measuring advertising and sponsor performance throughout the Games. Commençons! https://hubs.li/Q02J0zjy0
The streaming wars aren't just about big content releases anymore; they're about building long-term subscriber loyalty and Fandom. Check out which streaming services are coming out on top and how they're doing it according to our latest Streaming Fandom research. https://hubs.li/Q02HRH5D0
If you measure the success of your advertising solely based on the number of viewers, then you're only looking at half the picture. For marketers, combining Reach measurement with Ad Resonance is the key to understanding how impactful your advertising is and if it's driving the upper and lower funnel performance you need. Learn how to integrate Ad Resonance Measurement, such as MarketCast's Brand Effect, into your 2024-2025 research strategy: https://hubs.li/Q02HsxdY0
Advertisers, on your marks! The Olympic torch has officially reached Paris, signaling the Summer Olympics are almost here. Get ahead of the competition with MarketCast's 2024 Summer Games coverage, where we'll capture every key advertising moment from the opening to closing ceremony, along with essential sponsorship insights and social media buzz. Click to learn more: https://hubs.li/Q02H6N0F0
Our gadgets are always with us—in our hands, on our wrists, or in our ears, and whether you're Team Apple or Team Android, chances are you're passionate about your devices. We've explored how leading consumer electronic brands like Apple, Samsung Electronics, and Sony are forging deep emotional connections with customers, turning them into loyal fans. Click to read more: https://hubs.li/Q02GcGtl0
Insurance ads are a masterclass in creativity and competition, using memorable content and star power to captivate audiences and stay top-of-mind. Using MarketCast Brand Effect, we dove into recent ads from State Farm, Allstate, Liberty Mutual Insurance, USAA, and Progressive Insurance to see how they measure up. Click to read more: https://hubs.li/Q02FNVM-0
Summer has arrived, and our entertainment expert (some might say movie nerd), Ben Carlson, has compiled a list of must-see movies, streaming series, album releases, and live sports to keep you entertained while you soak up the sun or hide from the heat. Grab your flip-flops and your tablet, chill out with a refreshing drink, and enjoy the ultimate summer entertainment lineup! Click here to read: https://hubs.li/Q02F2jm50
Women’s sports fans are fueling a spike in streaming service subscriptions, highlighting their growing influence on the streaming services and customer acquisition, according to the latest MarketCast data. Check out the full story: https://hubs.li/Q02DBb1k0
MarketCast's new data reveals that women’s sports are driving streaming subscriptions with fans showing high loyalty and a willingness to pay more for streaming services, presenting a significant opportunity for sponsors and advertisers. Take a look at the data here: https://hubs.ly/Q02DcLsG0