BRI Associates (BRI, LLC)

BRI Associates (BRI, LLC)

Business Consulting and Services

Portland, Oregon 75 followers

Helping companies optimize new business growth and innovation via consulting, training, and software.

About us

We're passionate about new business creation, business model innovation and business strategy. We've spent the majority of our long careers leading new business and growth efforts in numerous capacities within Intel. Having worked on "both sides of the table" as leaders of new businesses, and as investors cultivating and coaching new business ventures, we can bring perspectives and experience from both sides that help both be more effective. We've worked on products and strategies across a range of vertical market segments, product categories, and business models. Our experience helping shape and lead Intel's new business incubator allowed us to collaborate and share learning and experience with world class enterprise, consulting, and academic institutions to share and test best practices. After years of working to apply those best practices within Intel, we decided to work with a broader pallet of opportunities. Contact us to see how we can help you grow your business

Industry
Business Consulting and Services
Company size
2-10 employees
Headquarters
Portland, Oregon
Type
Partnership
Founded
2017
Specialties
Digital Transformation, Business Model Innovation, Corporate Venturing, Corporate Innovation, New Business Growth , New Business Incubation, Platform Strategy, Business Strategy, Ecosystem Strategy, Growth Strategies, Contextual Commerce, Asymetric Business Models, Asymetric Competition, Strategy Consulting, Applied Innovation, Innovation Training, and Innovation Management

Locations

Employees at BRI Associates (BRI, LLC)

Updates

  • As BRI Associates celebrates its seventh anniversary, we take a moment to reflect on our journey and the milestones we've achieved. Founded in 2017, our firm has dedicated itself to helping businesses innovate and grow through strategic consulting, training, and tailored software solutions. The breadth and depth of our experience from our privilege of working with diverse clients across various industries, enabling them to navigate the complexities of business model innovation and corporate venturing is quickly surpassing the wealth of experience from our time leading new business incubation at Intel that was the foundation we started from. Our commitment to fostering new business growth has not only strengthened our client partnerships but has also enriched our own expertise in the ever-evolving landscape of corporate strategy. Our Growth Forge Innovation Management Software, which started as a set of tools to help us streamline and accelerate strategy & business modeling work with clients, has grown into a full suite of commercial tools for direct use by clients to guide and streamline their own work apply the principle and processes for new business growth and innovation they've established. There are a lot of exciting capabilities in development for Growth Forge, such as more integration of 3rd party tools and services, packaging and pricing options suited for startups and more broad-based product management, and of course, AI-based capabilities. We extend heartfelt gratitude to our clients, partners, and team members who have been instrumental in our success over these past seven years. Your trust and collaboration have inspired us to continuously refine our approaches and expand our offerings. As we look ahead, we remain passionate about empowering organizations to achieve their strategic goals and embrace innovation. Here’s to many more years of growth, learning, and shared success as we continue this exciting journey together!

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  • BRI Associates (BRI, LLC) welcomes Manoj Agnihotri as Chief AI Advisor. We’re thrilled to announce that Manoj Agnihotri is joining the BRI team as our Chief AI Advisor! With his extensive experience in delivering cutting-edge AI solutions, Manoj will be instrumental in driving new AI-based capabilities into our Growth Forge Innovation Management Software. His proven ability to forge successful partnerships will also help us attract new partners and customers. #GrowthForge #AI #BRIAssociates

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  • Strategy Modeling for New Product or Business Innovation Check out our latest blog post about Strategy Modeling. It describes what strategy modeling is and how it can help improve your odds of succeeding with new product or business strategy by quickly and cheaply gaining insight to the key drivers of value and risk are within your strategy options. Read the full article here: https://lnkd.in/gsYAiGEf #corporateInnovation #innovation #strategy #productManagement #GrowthForge

    Strategy Modeling for New Product or Business Innovation

    Strategy Modeling for New Product or Business Innovation

    bri-associates.com

  • Scaling Transformational New Businesses in Mature Companies: Part 4 - Resolving the Transformational Innovation Dilemma This blog post is final of a 4-part series covering the challenges of scaling transformational new businesses within large, mature companies and recommended solution for how to address those challenges using a case study based on our many years of experience innovating new businesses at Intel Corporation. Part 4 outlines specific recommendations to both detect and evaluate Company Fit mis-alignment risks and approach the mitigate those risks. #companyFIt, #innovation, #intel https://lnkd.in/gTtez6gx

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  • Scaling Transformational New Businesses in Mature Companies: Part 3 - What Went Wrong? This blog post is Part 3 of a 4-part series covering the challenges of scaling transformational new businesses within large, mature companies and recommended solution for how to address those challenges using a case study based on our many years of experience innovating new businesses at Intel Corporation. Part 3 delves into the specific mechanisms of Company Fit mis-alignment, how they manifest, and why and how they can be so difficult to spot and resolve. #companyFit, #innovation, #intel https://lnkd.in/gKU5_Nht

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  • Why Transformative New Businesses Usually Fail in Mature Companies - Part 2 This blog post is Part 2 of a 4-part series covering the challenges of scaling transformational new businesses within large, mature companies and recommended solution for how to address those challenges using a case study based on our many years of experience innovating new businesses at Intel Corporation. Part 2 highlights several examples of where the Hawthorne Project ran into resistance while trying to leverage "synergies" within Intel's functional organizations, and their implications for the project. #innovation, #companyFit, #Intel https://lnkd.in/gHEE5r-P

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  • Why Transformative New Businesses Usually Fail in Mature Companies - Part 1 This blog post is Part 1 of a 4-part series covering the challenges of scaling transformational new businesses within large, mature companies and recommended solution for how to address those challenges using a case study based on our many years of experience innovating new businesses at Intel Corporation. Part 1 introduces the Hawthorne Project, the new business incubation process at Intel, and some context about the differences between incremental and transformative business innovation. #innovation, #companyFit, #Intel https://lnkd.in/gvHUr86U

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  • BRI Associates (BRI, LLC) reposted this

    Innovation Portfolio Management & Investment Decision Making Workshop First time back to Japan since the pandemic. We had a great time facilitating a two-day workshop covering detailed methods and best practices for managing new business innovation portfolios, delving deep into the application of our Strategy Hypothesis Framework, Opportunity Evaluation Methodology and Scorecards, Investment Decision Making Discipline, and of course, the number one killer of innovation in mature companies, Company Fit and Resource, Process, & Priority (RPP) Alignment. We used the opportunity to test out our refined Company Fit evaluation framework and it worked out very well. It really helped to much more precisely evaluate the relative proximity of each element of the Whole Product Solution to the company’s core business capabilities and priorities. It also proved to be very effective at visually differentiating the relative Company Fit risk between projects. Now that we’ve confirmed the value of the refined framework in analog form, we’ll be adding it to the roadmap for implementation in our Growth Forge software, which will further add to its value since the Solution Components and Company Fit risks are integrated with the overall Strategy Hypothesis Model and can be easily updated, edited, and reactively connected with other elements of the Product or Business Strategy. It’s always great to engage in person with clients and learn from their questions and challenges and jointly add to our collective toolkit of best methods and practices.

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