BrightEdge

🔍 Since OpenAI's SearchGPT beta, BrightEdge has been reporting on its spectacular 150% month-over-month growth rate. Now, with ChatGPT Search, the competition faces a new real-time reality.   🚀 Running on a specialized version of GPT-4o, OpenAI's most advanced AI model, the rollout of search engine functionality into ChatGPT is a giant spark that will accelerate the disruption new entrants bring to the search and AI market.   🤔 The big question is whether its real-time function, one of Google's defensible moats, will be able to level up.   ✨ Proof will be in the quality, speed, and accuracy of results.   As BrightEdge Generative Parser ™ has found - Google is stabilizing its #AIOverviews. Similarly, I expect #ChatGPTSearch and its #realtime solution to take some time to get right and level up.   ⚡ It certainly speeds up the race, with Google, Meta, and Perplexity making big announcements on AI innovation in October and flexing their AI muscle.   📈 This represents a new chapter for OpenAI that accelerates the disruption new entrants bring to the search and AI market.   Key points for marketers to consider: 🎯   1. Google still dominates – we are talking over 100 billion searches compared to less than 10 billion. Growth is not indicative of market share. However, if growth continues, expect market share to change sooner rather than later.   2️. As search behavior shifts, people no longer visit just one search engine; they can bounce from new entrants to Google and vice versa. This could mean marketers need to look at search engine attribution.   3. This will mean viewing the customer journey through a macro lens first to understand where users interact, what information about your organization they serve up, and where they make that final purchase.   4. Regardless of the engine, your brand must be present across them all.   🤖 How will the overall #AIrace now unfold?   💡 The answer to everything always lies in the results.   #AI #SearchGPT #DigitalMarketing #OpenAI #FutureOfSearch #MarTech #SEO   https://lnkd.in/gdw_VRKR

🚀 As we approach Cyber Weekend #multimodalAI is driving 150% MoM growth for SearchGPT as Google experiments with YouTube content and new ecommerce formats in AI Overviews.   Thrilled to share some groundbreaking fresh insights from BrightEdge Generative Parser™    New data released today has uncovered some fascinating shifts in #AIOverviews and multimodal fusion powered by #GoogleGemini. 📈   To help give you a glimpse into what to expect as search and AI evolve!   🛍️ E-commerce in September   1. #YouTube citations increased by 121% It's time to double down on multimodal content: YouTube could become a powerful player in influencing #AIOs   2. AIO volatility has decreased This allows for more predictable planning as we approach the holiday season.   3. Screen real estate grew by over 40% As #video, comparison tables, and collapsed content take up more AIO space, optimize content for visual richness while balancing how you optimize precise yet authoritative content about your products and services.   Just two days ago, Google announced plans to integrate more AI into its shopping experiences, potentially pulled from AI Overviews.   https://lnkd.in/eXz2gke2   Expect new product experiences and informational and educational content such as videos, buying guides, helpful resources, guides, and more.   💡 BrightEdge has been offering multiple ways for #ecommerce marketers to track AIO  so marketers can navigate the landscape and drive holiday season success.   I'm incredibly proud of our innovation team BrightEdge, whose work allows marketers to see how AIO is evolving in real-time in BrightEdge Instant, plan in DataCubeX, and monitor and detect AIO changes in Keyword Reporting.👏   View the full press release: https://lnkd.in/eYgxYmRp   Explore the latest research: https://lnkd.in/eqvQKaeS   Keep up-to-date in our Ultimate Guide to o AI Overviews https://lnkd.in/dQq2c4xU   Let's connect and discuss how we can make this holiday season your most successful yet!   #AISearch #EcommerceStrategy #HolidayMarketing #MultimodelAI #BrightEdgeInstan #SEO #Content  

🚀 Big news: SearchGPT is set to be integrated into ChatGPT by the end of 2024. OpenAI also shares its perspective on revenue-sharing models for publishers' opportunity to gain incremental traffic and new audiences.   💬 Top line: As Danny Goodwin from SearchEngineLand summarizes well.   "Considering ChatGPT's large user base, generative engine optimization (GEO) will become an even more critical part of your SEO strategy."   📌 Key takeaways based on Danny's article and quotes from Varun Shetty, head of media partnerships at OpenAI.   1. Publisher Compensation: No direct ad revenue sharing, but publishers can expect "significant incremental traffic from new audiences." 2️. User Experience Focus: Modern searchers want answers, not just a list of links. 3️. Balancing Act: OpenAI aims to provide users with recent information while ensuring publishers are properly attributed and sourced. 4. SEO Opportunity: With ChatGPT's large user base, Generative Engine Optimization (#GEO) is becoming crucial for SEO strategies. 5️. Current Impact: Despite limited users, SearchGPT is already outperforming some competitors in driving traffic to large brands.   And this is really interesting.   "Generative AI can help journalists and content creators "up-level or down-level" writing "to help reach different audiences," to translate it or to transform it from text into audio or video."   🌟 That's a huge promise around generative AI.   The potential to democratize information in new ways is becoming a topic of hot discussion and future innovation.   https://lnkd.in/g6nfiNFP   📈 End note: Since #SearchGPT launched as a prototype in July  @BrightEdge Generative Parser has been monitoring its evolution as part of our Ultimate Guide to SearchGPT.   It shows differences across key industries compared to #Google #AIOverviews and #Perplexity.   📄 You can access the report and view the full 60-page report PDF and industry comparisons here.   Let me know your thoughts.   #AI #OpenAI #ChatGPT #DigitalStrategy #SEO #BrightEdge #GenAI  

🚀 Breaking: Google's AI Overviews in Education - September Surge Reveals Strategic Opportunities! BrightEdge Generative Parser™ shows there is a shift in how AI Overviews support education-related queries. The data tells a compelling story of expansion and refinement! 📊 Key Findings (September 2024): 1.     📈 Massive AIO Growth: • Early August: ~45% of education keywords triggered AIOs • End of September: ~65% of education keywords now trigger AIOs • That's a 44% increase in AIO presence in just two months! 2.     🎓 Evolving Content Sources: • YouTube saw a 200%+ increase in appearances in AIOs! 3.     🍂 New Presentation Formats: • Introduction of "collapsed unordered lists" suggests Google is experimenting with more compact AIO formats • Traditional unordered lists still dominate but saw a 13% decline 4.     📚 Expanding Keyword Coverage: • Degree-Specific Queries: 40% increase in AIOs (e.g., "msw degree", "mph degree") • Career Insights: 35% more salary and career path queries now trigger AIOs • Program Specifics: 30% boost in AIOs for detailed program inquiries • Skill Spotlights: 20% more skill-based searches now feature AIOs 👀 What This Means for Marketers in Education: 5.     Multi-Platform Strategy: Ensure your content is optimized on your domain and video channels like YouTube. 6.     Degree Deep Dives: Optimize for specific degree queries and program details 7.     Career Connect: Link educational content with career outcomes and salary information 8.     Skill Showcase: Highlight skill development aspects of your programs The education search landscape is evolving at breakneck speed, with AI Overviews now offering a richer, more diverse content mix. Google's cautious rollout for non-logged-in users suggests a focus on refining the experience based on user feedback. Is your digital strategy keeping pace with these rapid changes? The institutions that adapt to this new AI-driven landscape will have a significant advantage in visibility and student engagement! 🔗 Dive deeper into optimizing for Education AIOs with our latest guide: https://lnkd.in/dQq2c4xU #AIOverviews #EducationSEO #DigitalStrategy #BrightEdgeInsights  

🔮 Mixed Reality: Following Meta's recent announcements, is the race to win the $265.4 billion wearable device market really on? If so, it will be much more of a marathon than a sprint. 🏃♂️💨   📈 Last week, #Meta stock reached an all-time high to secure its position as the leading social media platform. But there’s more.   At the same time, CEO Mark Zuckerberg announced that Meta AI is now one of the most widely used #AIassistants globally, with nearly 500 million monthly users.   💡 One of the most exciting aspects that attracts investors is the prospect of AI powering—and in many ways reinventing—the world of #wearables.   👓 Earlier this year, devices like Meta's #Ray-Ban smart glasses and # Humane's #A Pin hinted at a future of enhanced human interactions.   🤖Now, alongside its #open-source AI approach and preview of #Orion #AR glasses, it looks like #mixedreality and wearables are Meta's new big bet.   It has got people re-imagining a world where wearables will seamlessly provide personalized insights, virtual and visual experiences, #real-time insights, and assistance.   📊 The IDC forecasts that worldwide wearable device shipments will reach 537.9 million units by the end of the year.   Key points to consider:   · The AI and wearable trend is not just about the device or gadget. · It's about creating a symbiotic relationship between humans and new AI technology. · We all remember Google Glasses, right? 🕶️   🏁 This race isn't a sprint—it's a marathon.   ❓ Here are three big questions that need to be addressed:   1️. Will consumers trust #AI wearables enough to rely on them? 🔐 According to YouGov, 72% of US adults express concern about AI wearables being able to protect consumer privacy. 2️. Can AI innovators deliver on AI #software and #hardware promises? 🚀 3️. How will they work alongside and integrate with other devices? 🔗   Despite these obstacles, the opportunities are still immense, and the competition will intensify. 🏆   Apple has its Vision Pro headset Snap Inc. has its AR Spectacles #Google is collaborating with MagicLeap and Samsung OpenAI is rumored to be developing new AI wearable hardware with Apple's former chief design officer.   It's a rapidly evolving market, and Meta seems to have a clear vision for a post-mobile future. 📱➡️   What do you think? Where do you see the market heading? Are we thinking too far ahead? 🤔   Let's discuss in the comments!   #WearableTechnology #AI #Innovation #MixedReality #IDC #Apple #Google   https://lnkd.in/dNBfFAYQ   https://lnkd.in/dkT2hMzi   https://lnkd.in/dfn6Cn8B

🚨Breaking news: It's great to see our new research from BrightEdge Generative Parser™ featured today in Forbes to help guide industry marketing leaders on their #AIjourney.   🔍 Today, we have released new findings that reveal AIOs are getting smarter as Google focuses on specialized and expert news sources, comparative shopping content, and new #AIO visual formats.   Megan Poinski wrote a great piece and summary on the Forbes CIO network.✍️   You can read the #Forbes article here: https://lnkd.in/gkxWnjUg 💡 As Megan rightly states, "The question remains whether users are taking note of these changes, and if it's enough for them to stay loyal to Google for search."   Currently, Google still holds the lion's share of the market, but the rise of #SearchGPT, which has been using logged-in users from the start, is just one example of how our industry is being reimagined.   🚀 Internally – for our customers - we have found explosive growth for SearchGPT for many large brands (and Fortune 100), which quickly surpassed #Perplexity in terms of referral traffic despite having been in a limited beta.   📊 Perplexity and #Claude continue to grow at 14% and 26% monthly rates, respectively, though from smaller user bases.   🔮 Exciting times are ahead, with AI and technological innovation reaching an all-time high. As search and AI converge, organizations need to uplevel their understanding and learn how to adapt.   🤝 The #CMO and #CIO relationship will become more complex but more vital than ever before!   🔬 Learn more about our findings and what they mean for marketing leaders in the full release below.   https://lnkd.in/ggxKvdaY   #DigitalMarketing #AISearch #AIOverviews #AIAdoption #MarketingStrategy #TechnologyLeadership #IndustryInsights #Innovation #BusinessStrategy