Brij

Brij

Software Development

New York, New York 2,948 followers

Bridging the offline & the online

About us

Brij is a software platform to connect the online & offline. We help brands reclaim customer data lost to retail & marketplaces & drive retail velocity through mobile-optimized experiences.

Website
https://www.brij.it/
Industry
Software Development
Company size
11-50 employees
Headquarters
New York, New York
Type
Privately Held
Founded
2020
Specialties
Software, Brands, Marketing, Retail, Omnichannel, and Amazon

Locations

Employees at Brij

Updates

  • Brij reposted this

    View profile for Oliver Rhodes, graphic

    Scaling Operations for High-Growth Brands like Passenger, Jaded LDN, and Wild using tailored Airtable Solutions

    DTC brands have significantly moved towards retail and wholesale in the past 24 months. But there is a GAP that most brands still need to fill. Every founder hopes wholesale growth will increase brand awareness and attract new customers who will eventually buy directly from them. How do you turn customers who buy your product in Selfridges or Nordstrom into DTC customers? Brij is the answer. Kait Stephens and their team have been creative about the potential for QR codes on products and packaging. They've got some crazy case studies on their site, such as: How Brunt Workwear Converted 90% of Wholesale Purchasers Into Known Customers with Brij. What I love about BRIJ is that their solution bridges the gap between online and offline. Jason Greenwood calls it 'Phygital' 👊 I wanted to share this here as Brij was my Vendor Highlight in the Nolo Apps newsletter. It got sent today, a day late to bookend a busy week and looks set to maintain the 60% open rate that it has averaged so far. We signed more new brand logos in October than in August and September combined. In the next few weeks, we will fill the last few slots of December projects before we start talking to people about their 2025 roadmap. The original revenue target for 2024 was crossed two weeks ago, and the new one looks achievable from where we are today—taking nothing for granted. Have a good weekend ✌️ #ecommerce #techstacks

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  • View organization page for Brij, graphic

    2,948 followers

    Check out our newest feature, The Review Module! 🤩 🚀

    View profile for Kait Stephens, graphic

    Top E-commerce Voice 🛍️ | Helping hundreds of brands bridge offline & online commerce @ Brij 🔁 | Mama x2 👶🏼| Omnichannel Queen 👑 | Omnichannel Marketer Podcast Host 🎙️ | CEO & Co-Founder @ Brij 🌉 | Angel Investor

    🚨🚨New feature announcement🚨🚨: Reviews ⭐️⭐️⭐️⭐️⭐️ I love feedback. It’s what makes me better. And, at Brij - we take feedback seriously. That includes hearing enough brands ask us for review functionality. So, we listened. A brand may have reviews on their DTC site…but how do brands drive reviews for their customers shopping at Target, Amazon, or their local grocery store. Enter: Brij Review Module An opportunity for brands to drive reviews for their customers, wherever those customers might shop. The Review Module allows you to: ⭐Capture structured, detailed, and customizable customer feedback. ⭐Gather essential product insights with predefined fields like: ✅ Review Rating ✅ Review Title ✅ Review Text ✅ Media Upload (Photos/Videos) ✅ Review Display Name ⭐Flexibly tailor questions with customizable fields (e.g. text boxes, dropdown, multiple-choice, and file uploads). ⭐ Manage, analyze and act on customer feedback from one central location through the Google Sheets integration. Want to hear more? 🤔 Drop your questions down in the comments below and both myself and our team will be happy to answer. Get ready to take your feedback collection to the next level.  #ProductUpdate #CustomerFeedback #ProductReview #NewFeature

  • View organization page for Brij, graphic

    2,948 followers

    Have you spotted Health-Ade's SunSip cans in Target yet?! ☀️🎯 Congrats to the team on the launch! Be sure to scan the QR code on the cans 👀 We're biased, but we heard there's some great content...

    View profile for Margaux LaPointe, graphic

    Senior Brand Manager at Health-Ade | MBA | Brand Management, Marketing, Strategy, Innovation | Consumer Products, Food & Beverage, Health & Wellness, B2C, DTC | Proud Parent

    According to my 4-year-old, it’s a big deal when a product you’ve made is available at Target. It really unlocked her understanding that this is a product EVERYONE can buy. Cheers to the entire Health-Ade team that worked hard to make this happen! Pick up a can of SunSip soda with benefits in the beverage cooler in select stores.

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  • View organization page for Brij, graphic

    2,948 followers

    Thrilled to welcome ARMRA onboard 🎉

    View profile for Kait Stephens, graphic

    Top E-commerce Voice 🛍️ | Helping hundreds of brands bridge offline & online commerce @ Brij 🔁 | Mama x2 👶🏼| Omnichannel Queen 👑 | Omnichannel Marketer Podcast Host 🎙️ | CEO & Co-Founder @ Brij 🌉 | Angel Investor

    “Don’t let us lose touch with our customers as we move into retail” This was what ARMRA’s Founder & CEO, Sarah Rahal, told Sandy Sloan, Head of CX. Sandy reached several of her friends and peers in the industry, and Brij came up time and time again. We were ultimately introduced by Jess Cervellon, one of the “most amazing humans on the planet”. Sandy’s words – but I couldn’t agree more. ARMRA has some big retail expansion plans, following up their successful launch in Erewhon. They want innovative ways to engage customers in-store and post-purchase. Their product is also complicated and requires a great deal of consumer education. What is colostrum & how can a consumer use it? How is Armra different from other brands in the space? This consumer education is something they can do on their DTC site and through paid ads. But in retail, they don’t have these same opportunities. After their initial launch in retail, they realized the importance of training retail staff on all the benefits of their product. They realized a QR code in-store can facilitate this customer education and direct communication with customers that they’re currently missing. This will ensure their customers have a consistent, best-in-class, post-purchase experience using their products, regardless of where they purchased it. I’m super excited to announce our launch with ARMRA and I can’t wait to see what we can do together. Sandy Sloan, James Hanbury-Williams, Samantha Lee, Chayce Coltharp, Devin Ghazi, Estefany Estrada, Michael Johnson, Alexa Fee. #retailexpansion #retail #postpurchase #omnichannel #unifiedcommerce

  • View organization page for Brij, graphic

    2,948 followers

    Congrats to our long time customer, Canopy, for receiving an Allure Magazine award for their new Portable Humidifier. We love working with their team and are thrilled to see this recognition 👏 Great work - Justin Seidenfeld, Michael De Santis, Rachel Davidson, Taylor Ricca, Anastasia Postolati, Charlie Denby, Paige Hill and many others! PS - You can now shop Canopy at Sephora & Target!

    View organization page for Canopy, graphic

    4,639 followers

    We're so honored to announce that we received an Allure Magazine's 2024 Best of Beauty Award for our Portable Humidifier noted as 'Best Humidifier' in the Skin category! 🏆 Launched earlier this year, our team and founders, Justin Seidenfeld and Lucas Lappe, created our Portable Humidifier to stand apart from traditional models that are often messy, poorly designed, and hard to maintain. This innovative device features a groundbreaking Hybrid Humidification system, ensuring you can enjoy moisture on-the-go and achieve hydrated, glowing skin anytime! From Hunter Lacey, Associate Director of Special Projects: "As my skin's matured, I've found myself chasing the white whale of hydration—chugging water, piling on essences and serums, and locking in that hydration with an occlusive moisturizer—but not once did I consider adding moisture to the air. Thank you, Canopy, for plumper, less-tight skin that made me a humidifier convert." Each year, Allure editors test over 7,000 beauty products for 24 weeks to find the very best, so we're incredibly honored to have received this award. Big thank you again to the Allure team for this achievement! 👏 Read more here: https://lnkd.in/gJqQv6Hs #AllureBestofBeauty #BestofBeauty #startup #smallbusiness #awardwin

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  • Brij reposted this

    View organization page for Remark, graphic

    869 followers

    Denver, we'll see you next week! Thrilled to be hosting a meetup for folks in the commerce space with our partners at Brij. ☕️ Feel free to swing by Thursday, October 3rd starting at 8 am 👋 Open to all folks in the commerce ecosystem - brands, partners, etc! ❤️ No agenda, just a space to connect with great people. If you're interested in joining, let us know and RSVP (link in comments).

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  • View organization page for Brij, graphic

    2,948 followers

    Denver, we'll see you next week! Thrilled to be hosting a meetup for folks in the commerce space with our partners at Remark. ☕️ Feel free to swing by Thursday, October 3rd starting at 8 am 👋 Open to all folks in the commerce ecosystem - brands, investors, partners, etc! ❤️ No agenda, just a space to connect with great people and get out of your WFH bubble If you're interested in joining, let us know and RSVP (link in comments).

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  • View organization page for Brij, graphic

    2,948 followers

    Once Upon a Farm cares about their customers and their products. We're proud to be their partners in complying with the new AB 899 compliance regulation. Baby food brands, if you haven’t heard of AB 899 or figured out how you’re satisfying the requirements - this is your sign to get in touch! 👼 Check out Kait Stephens post below! ⬇

    View profile for Kait Stephens, graphic

    Top E-commerce Voice 🛍️ | Helping hundreds of brands bridge offline & online commerce @ Brij 🔁 | Mama x2 👶🏼| Omnichannel Queen 👑 | Omnichannel Marketer Podcast Host 🎙️ | CEO & Co-Founder @ Brij 🌉 | Angel Investor

    As a parent, I have the confidence to let my daughter have Once Upon a Farm products. Here’s why ⬇️ Before I had kids, I knew Once Upon a Farm as the baby food brand that Jennifer Garner was involved with. Then I became a mom and started shopping in the baby food aisle, and I got to know the brand much better. About a year ago, Brij started working with Once Upon a Farm with our rebate solution, launching their new bars in retail. My daughter Harper quickly became obsessed with these bars! We offered customers an easy way to purchase in-store and get a rebate via text. Fast forward to a few months ago when I learned about the new AB 899 compliance regulation that requires a QR code on baby food products to display monthly lab test results. As a mom of two babies - I was heavily invested in the problem that this regulation is seeking to solve. And the importance of transparency and safety in what we feed our kids. From the brand perspective, I realized there were two major challenges in effectively complying with this law: 1️⃣ Making the test results easy for parents to understand.   2️⃣ Operationalizing the huge amounts of lab data for so many products. We realized that Brij, as a platform purpose-built for consumer brands, we were in a unique position to solve this. We first partnered with Serenity Kids. They introduced us to Jaclyn Bowen at the Clean Label Project, who gave us feedback and signed off on our solution. Then we reconnected with Once Upon a Farm. While they contemplated building a solution themselves, they saw that our platform was the best fit and would continue to adapt as the guidance on the regulation evolves. What impressed me most was how deeply Once Upon a Farm cared about ensuring that parents, like me, fully understood their products' safety and quality. Katie Marston, their CMO, asked us thoughtful questions about how our solution could help educate consumers about the testing results in a way that is clear and easy to understand. Their dedication to transparency and not just complying with, but exceeding regulatory requirements perfectly aligned with Brij's mission to enhance the consumer experience. Today, I’m not just a partner but a parent who appreciates knowing that my daughter is eating the best, clean ingredients from a brand that truly cares. It’s been an incredible journey to support a brand that’s leading the way in what it means to be transparent, responsible, and truly committed to providing the best for our kids. I’m proud to be partnering with this best-in-class brand. And it’s a way easier “Yes” when Harper picks up her favorite bars in the grocery store. Katie Marston, John Foraker, Jennifer Leen Berglund, Kimberly P., Nicole MacNeill, Sophia Salgado, Jeff Schafer, Kaitlin Willow, Alyson Feste, Kristin O'Connell, Hayden Coussens, Emily Luna, Ryan Johnson. #transparency #OnceUponAFarm #cleaningredients #AB899

  • View organization page for Brij, graphic

    2,948 followers

    NYC gals - let's walk/run together for a good cause this Friday! 🗽👟 We're proud to partner with Yotpo and Searchspring to host a 5K Run & Walk to kick off of AWIE’s 8th Annual Call for Nominations, which aims to recognize women doing intelligent and inspiring things in the eCommerce space. 🗓️ Friday, September 20 🕤 8:00am – 10:00am 📍Bandit's West Village Running Room Link in comments to sign up.

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Funding

Brij 2 total rounds

Last Round

Seed

US$ 2.6M

See more info on crunchbase