Butter Studio reposted this
Founder, Butter Studio | Crafting high-energy brand identities and campaigns for companies from sports to finance | Woman & queer-founded creative studio
In a sea of the same, if you’re doing what's already done, you’re already behind. You must do what has not been done to have a chance when dollars and attention are scarce. The same goes for your brand. People don’t make decisions rationally. The movers and shakers, the icons: Prince, David Bowie, Frida Kahlo. They don’t look like everyone else. We are drawn to them for their taste, their visionary approach to aesthetics. People are drawn to companies, just like they’re drawn to radical musicians and artists, because of how they feel when they experience your brand. [ Image from Butter Studio's branding for One Trick Pony. View more: https://lnkd.in/gvqCS_hC ] #branding #shiftingculture