BuzzStream

I compiled a 156-page analysis on how Ahrefs Best Bootstrapped (SaaS) Link Builders list got their links and if they drove traffic. 👇 I'll admit it: I went a little nuts. I analyzed every one of the 50 sites. 🫠 But, once I started digging, I couldn't stop. This was one of the most interesting and eye-opening studies I've done in a long time. (I even got some great ideas for BuzzStream.) I hope you can check it out! Here are some overall takeaways from my study: 📝 "Promotion" (this includes link exchange, purchased links, and organic mentions.) was the most common way sites gained links over the past year. ❌ "Promotion" also stands out as the most penalized strategy, with 12 sites doing this seemingly getting hit by the Link Spam Updates. ❌ Overall, 28 sites appeared to get hit by the Link Spam Update. ❌ Overall, 13 sites were hit by Helpful Content Updates. ⭐️ Just 8 sites avoided both Helpful Content and Link Spam penalties in the last year. ⭐️ Data, Stats & Reports, and Informational Content were the most successful strategies for gaining links while avoiding penalties. Sites like Ahrefs, Glassnode, Stripo, Elfsight, SavvyCal, and Short.io stand out as top sites, gaining traffic and links with the strategies listed. Link in the comments! #linkbuilding #saas

I talked to Alex Johnson of The Grit Group on the BuzzStream podcast about how brands play a much bigger role in SEO 👇 Alex drops a LOT of great insights for agency leaders and SEOs alike. The days of spinning up a site just to make some money are virtually over. Big brands are winning. No more shortcuts. So, SEOs need to think differently about how we build and work with brands. Instead of working in a silo, we need to work together to build brand awareness outside of just Google. Digital PR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. We discuss this and more in this episode, which you can find in the comments or on the blog. #seo #branding #digitalpr #Linkbuilding

Have you done digital PR in the past 12 months? BuzzStream needs your insights and expertise for this quick survey: https://lnkd.in/gJkXjPmP #digitalpr #seo #linkbuilding

I spoke with Amelia Selby of SEO Travel on ways small businesses can stand out in PR quote pitches. Amelia gave some great tips that can be applied to any type of business: 1. Be quick to respond 2. Make sure your quote isn't something obvious that everyone else is going to say Also, according to Amelia, it's easier with a well-known brand, but being an unknown doesn't stop you from getting quote pick-ups. #digitalpr #prtips #seo #linkbuilding Watch the full ep on our website!

📢 New BuzzStream podcast episode with Georgia Gadsby March, of Unearth PR | Brand & Digital PR Agency! It seems that companies are shifting more and more towards wanting a hybrid model of traditional and digital PR. Georgia and I dove deep into the differences and similarities and what we can learn from one another. Don't miss this one!

Can #digitalpr help you rank? Yes. Here are three screenshots to prove it. In three separate cases, I found that not only did the initial publish and outreach of a digital PR piece gain links, which boosted rankings, but you can also see boosts in rankings upon yearly updates of the post. If the Google leak showed us anything, it's that (at least at some point) the algorithm preferred links from relevant, often updated, highly authoritative, highly-clicked sections of a site. These are typically news sites. With that in mind, it's not hard to see how digital PR — or getting links from news sites — can boost your brand's rankings. Note: Each of the screenshots below shows the metrics of an individual blog post or piece of content that was pitched. I'll show some data of homepage rankings later in the week!