ByAssociation

Our mission is to level the playing field of accessibility for filmmakers, so we are hugely proud to announce the launch of DRIVE FOR DRIVES, our new initiative connecting the hard drives you don't need, with the filmmakers that do! Knowing many creative studios house drawers and sometimes warehouses full of old, unused drives, we decided to take action to both aid independent filmmakers, and avoid the unnecessary destruction or disposal of hard drives that could be effectively up-cycled. Spearheaded by our Head of Film & TV Katherine Croft, Drive for Drives will be launching at LA’s most prominent independent film festival, Dances with Films on June 20th. For the duration of the festival, Los Angeles locals will be able to donate drives via a collection point at Hollywood's iconic Chinese Theater, and will in-return receive an additional free ticket with the purchase of a festival ticket. Re-distribution of the drives will be managed through a lottery system, and also via our partners, Seed&Spark, and Ghetto Film School. “I and many others have experienced first-hand how hard it can be to get independent films off the ground with limited budget." says Katherine Croft. "For filmmakers who are just launching their careers, a hard drive can hugely impact their ability to make their project. Through support of both the film and commercial world, we hope we can make a marked difference and help filmmakers re-funnel their budgets to the screen.” If you are interested in entering the distribution lottery, please contact us hello@wearebyassociation.com and follow us on Instagram for updates!

Introducing the first edition of the ByAssociation newsletter; a space where we'll be sharing creative inspiration, industry musings and more. Issue #1 focuses on 'The Future' - and what that future might look like for us as creators, and our industry at large. It's also packed with some exciting news, as we enter a busy and (fingers-crossed award-winning) season with our brilliant roster of directors... watch this space!

It's not a principle unless it costs you money. ByAssociation founder Harriet Cauthery joined some of the industry’s wisest leaders in chatting to LBBonline - Little Black Book's Josh Neufeldt about how to shape companies around the principles that matter most. https://lnkd.in/g-WXcJy3

Another AICP (Association of Independent Commercial Producers) Best New Director category nomination for our incredible directing duo CHAOS!! (Lesly Lynch & Julie Réali)

ByAssociation director Allison Swank Owen has been nominated for Best New Director at this year's AICP (Association of Independent Commercial Producers) Awards!!

🎾 ByAssociation production for ellesse 🎾

"We like to nurture a holistic experience for our clients. In order to do this, we focus on being human-centric. I believe that when people feel valued, supported and seen, their creativity flourishes." - Harriet Cauthery - founder of ByAssociation on what it truly means to be a modern, inclusive leader in today's industry.

Rarely do we see a company stand by its north star, ByAssociation allows for integrity, curiosity and vulnerability in leadership. True vulnerability mirrors strength. True leadership inspires, it does not just "manage." Thank you Harriet Cauthery for allowing the space for feminine principles.

"It is so important to make sure that people feel heard and seen. I never want to be a leader that leads with fear or with a patriarchal gavel." - Carrie Heather, Head of Production at ByAssociation on the power of creating trust through leadership.

🩳 Directing duo Chaos (Lesly Lynch & Julie Réali) for lululemon 🩳