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Our mission is to level the playing field of accessibility for filmmakers, so we are hugely proud to announce the launch of DRIVE FOR DRIVES, our new initiative connecting the hard drives you don't need, with the filmmakers that do! Knowing many creative studios house drawers and sometimes warehouses full of old, unused drives, we decided to take action to both aid independent filmmakers, and avoid the unnecessary destruction or disposal of hard drives that could be effectively up-cycled. Spearheaded by our Head of Film & TV Katherine Croft, Drive for Drives will be launching at LA’s most prominent independent film festival, Dances with Films on June 20th. For the duration of the festival, Los Angeles locals will be able to donate drives via a collection point at Hollywood's iconic Chinese Theater, and will in-return receive an additional free ticket with the purchase of a festival ticket. Re-distribution of the drives will be managed through a lottery system, and also via our partners, Seed&Spark, and Ghetto Film School. “I and many others have experienced first-hand how hard it can be to get independent films off the ground with limited budget." says Katherine Croft. "For filmmakers who are just launching their careers, a hard drive can hugely impact their ability to make their project. Through support of both the film and commercial world, we hope we can make a marked difference and help filmmakers re-funnel their budgets to the screen.” If you are interested in entering the distribution lottery, please contact us hello@wearebyassociation.com and follow us on Instagram for updates!

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Marla W.

Consultant | Artist Management, Producer, Project Management

4mo

This is an amazing initiative! Bravo.

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