C&G Partners

C&G Partners

Design Services

New York, NY 5,149 followers

A multi-specialty creative studio, dedicated to design for culture.

About us

C&G Partners is a multi-specialty creative studio, dedicated to design for culture — from cultural organizations to organizational culture.   We believe in the untapped value of culture, the institutions that enrich it, and the smart companies that cultivate it. We build on that value to connect people, create community, and find meaning. To accomplish this, we maintain expertise in multiple specialties, integrated under one roof, including brand identity, digital installations, exhibits and environments, print, signage and wayfinding, and websites.   Above all else, we aim to be genuine, approachable, thoughtful, and adaptive while meeting our projects’ needs.

Industry
Design Services
Company size
11-50 employees
Headquarters
New York, NY
Type
Privately Held
Founded
2005
Specialties
Branding, exhibits, infographics, interactives, motion, print, strategy, wayfinding, and web

Locations

Employees at C&G Partners

Updates

  • View organization page for C&G Partners, graphic

    5,149 followers

    Projects by C&G Partners took away four Silver Awards in the Graphis Inc. Design Annual 2025 global competition. The silvers went to What a Wonderful World Louis Armstrong House Museum & Archives, “Uprooted: An American Experience” at the California Museum, Opticat for Optica, and the TRO Essex Music Group Anniversary Booklet for TRO Essex Music Group. C&G Partners designed the exhibitions at the heart of the new Louis Armstrong Center, chronicling the life, music, and profound impact of Louis Armstrong on the evolution of Jazz. “Uprooted: An American Experience” is a poignant exhibition at the California Museum in Sacramento, California, redesigned by C&G Partners. The TRO Essex Music Group Anniversary Booklet was created to celebrate the remarkable 75 year journey of TRO Essex Music Group, a trailblazer of independent music publishing. Opticat is a whimsical, multi-year, multi-channel design project for Optica, the leading society in optics and photonics science. C&G Partners has designed many different types of merchandise and printed materials featuring this rather atypical cat, which always appears in Optica’s brand colors of purple, black, and white.

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  • View organization page for C&G Partners, graphic

    5,149 followers

    Fast, cheap, or good. Pick two. — The latest from Making the Museum, the newsletter and podcast written and hosted by C&G Partners Managing Partner Jonathan Alger.

    View profile for Jonathan Alger, graphic

    Mg Partner, C&G Partners | Designing exhibitions, digital experiences, graphic environments | Host/author of "Making the Museum" podcast and newsletter

    Fast, cheap, or good. Pick two. (Never all three.) 👇 Time, money, and quality — or scope — are the three most basic factors in exhibition and experience project delivery. (Or any project for that matter.) But these three are not independent — they are interdependent and interlocked. Given normal time and normal money, we can deliver normal quality. True. So what happens when one factor isn't normal? What if we’re asked to deliver faster, or cheaper, or better than normal? What if we’re asked to do two factors better than normal? All three? When should we say no? There's an old project manager’s rule of thumb to help with that. It's worth a look, even if you think you know it: Fast, cheap, or good. Pick two. ✅ Fast and cheap? --> OK, but it won’t be good. ✅ Fast and good? --> OK, but it won't be cheap. ✅ Cheap and good? --> OK, but it won't be fast. ❌ Fast, cheap, and good? --> Impossible. Pick two. This rule is so unbreakable, it’s called the “Iron Triangle” of project management. Here’s the thing: The next time you’re asked to deliver an exhibition project faster, cheaper, or better — and especially if someone expects all three — dust off this old rule of thumb: Fast, cheap, or good. Pick two. Warmly, Jonathan P.S. If that was interesting, try Making the Museum, the only newsletter — and podcast — on exhibition and experience planning for museum leaders, exhibition teams, and visitor experience professionals. (This 👆 was one newsletter.) Subscribe and listen at: makingthemuseum [dot] com MtM is a project of C&G Partners | Design for Culture.

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  • View organization page for C&G Partners, graphic

    5,149 followers

    We're so happy to share that the Louis Armstrong House Museum has been recognized as a 2024 Recipient of the IMLS National Medal for Museum and Library Service, the nation's highest museum and library honor! C&G Partners designed the exhibitions for LAHM at the new Louis Armstrong Center, chronicling the life, music and impact of a figure whose influence on the development of jazz is immeasurable.

    🏅 We're thrilled to share that Louis Armstrong House Museum has been selected as a recipient of the 2024 National Medal for Museum and Library Service! This prestigious honor reflects our commitment to preserving cultural heritage and serving our community. Institute of Museum and Library Services A big thank you to everyone who has been part of our journey - your support has been invaluable! #IMLS #LouisArmstrongHouseMuseum #CommunityImpact https://lnkd.in/eFN_YxPD

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  • View organization page for C&G Partners, graphic

    5,149 followers

    How can "cultural literacy" unlock new opportunities for museum exhibitions? Jonathan Alger talks with Michele Y. Smith, CEO of Museum of Pop Culture (MoPOP), on this must-hear new episode of the Making the Museum podcast.

    View profile for Jonathan Alger, graphic

    Mg Partner, C&G Partners | Designing exhibitions, digital experiences, graphic environments | Host/author of "Making the Museum" podcast and newsletter

    What is the “humanities gap” — and why is it a huge opportunity for museums? ** NEW PODCAST ** A Guitar That Teaches Civil Rights, with Michele Y. Smith, CEO of the Museum of Pop Culture (MoPOP) Why can’t everybody be a philanthropist for the day? What does “cultural literacy” mean, and how can it unlock new approaches to the collections we put on display? Why could a shortfall in humanities funding suggest new ways for museums to be relevant? Why shouldn’t a museum buy products and services from its own community? Michele Y. Smith (CEO, Museum of Popular Culture) joins host Jonathan Alger (Managing Partner, C&G Partners) to talk about “A Guitar That Teaches Civil Rights”. Along the way: preserving 80,000 artifacts, how revenue drives mission, and why George Clooney’s Batman costume is missing its cape. + + + + + + + + + + + + + + + + + + + + + + HOW TO LISTEN: Apple Podcasts https://lnkd.in/ejbfAr5y Spotify https://lnkd.in/efXhegGi Everywhere https://lnkd.in/gSCci2_b + + + + + + + + + + + + + + + + + + + + + + Talking Points: 1. MoPOP: a museum designed like a guitar melting. 2. Schools have a humanities gap — museums can help. 3  How “cultural literacy” makes subjects relevant. 4. How a guitar can teach civil rights… 5. … and WALL-E can teach climate change. 6. Achieving financial independence from the founder. 7. Why not open the annual gala to the community? 8. Why not do F&B with local and BIPOC vendors? About MtM: Making the Museum is hosted (podcast) and written (newsletter) by Jonathan Alger. This podcast is a project of C&G Partners | Design for Culture. Learn about the firm's creative work at: https://lnkd.in/ebuPuVfW MtM, the Newsletter: Like the episode? Try the newsletter. Making the Museum is also a one-minute email on exhibition planning and design for museum leaders, exhibition teams and visitor experience professionals. Subscribe here: https://lnkd.in/e7bu8Vhy

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  • View organization page for C&G Partners, graphic

    5,149 followers

    How can "cultural literacy" unlock new approaches to museum exhibitions? Jonathan Alger speaks with Michele Y. Smith, CEO of the Museum of Pop Culture (MoPOP) on this new must-hear new episode of the Making the Museum podcast.

    View profile for Jonathan Alger, graphic

    Mg Partner, C&G Partners | Designing exhibitions, digital experiences, graphic environments | Host/author of "Making the Museum" podcast and newsletter

    What is the “humanities gap” — and why is it a huge opportunity for museums? ** NEW PODCAST ** A Guitar That Teaches Civil Rights, with Michele Y. Smith, CEO of the Museum of Pop Culture (MoPOP) Why can’t everybody be a philanthropist for the day? What does “cultural literacy” mean, and how can it unlock new approaches to the collections we put on display? Why could a shortfall in humanities funding suggest new ways for museums to be relevant? Why shouldn’t a museum buy products and services from its own community? Michele Y. Smith (CEO, Museum of Popular Culture) joins host Jonathan Alger (Managing Partner, C&G Partners) to talk about “A Guitar That Teaches Civil Rights”. Along the way: preserving 80,000 artifacts, how revenue drives mission, and why George Clooney’s Batman costume is missing its cape. + + + + + + + + + + + + + + + + + + + + + + HOW TO LISTEN: Apple Podcasts https://lnkd.in/ejbfAr5y Spotify https://lnkd.in/efXhegGi Everywhere https://lnkd.in/gSCci2_b + + + + + + + + + + + + + + + + + + + + + + Talking Points: 1. MoPOP: a museum designed like a guitar melting. 2. Schools have a humanities gap — museums can help. 3  How “cultural literacy” makes subjects relevant. 4. How a guitar can teach civil rights… 5. … and WALL-E can teach climate change. 6. Achieving financial independence from the founder. 7. Why not open the annual gala to the community? 8. Why not do F&B with local and BIPOC vendors? About MtM: Making the Museum is hosted (podcast) and written (newsletter) by Jonathan Alger. This podcast is a project of C&G Partners | Design for Culture. Learn about the firm's creative work at: https://lnkd.in/ebuPuVfW MtM, the Newsletter: Like the episode? Try the newsletter. Making the Museum is also a one-minute email on exhibition planning and design for museum leaders, exhibition teams and visitor experience professionals. Subscribe here: https://lnkd.in/e7bu8Vhy

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  • View organization page for C&G Partners, graphic

    5,149 followers

    Today is the day! Millions of people around the world have been looking forward to the April 8, 2024 eclipse, with the knowledge that the next solar eclipse won't happen until 2044. C&G Partners has been working with longtime client, Optica on a whimsical, multi-year, multi-channel design project. Optica is the leading society in optics and photonics science, with their de facto mascot, Opticat, being applied to different types of merchandise and printed materials, appearing in Optica's brand colors of purple, black, and white.  When eclipses happen, optics and photonics scientists gather to watch. Optica and C&G Partners have designed these special glasses to keep everyone from looking directly at the sun, and looking cool in the process.  

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