Is AI the future of ad creativity or just a tool for faster ideas? As AI models increasingly influence the creative aspects of advertising, experts are exploring whether these technologies are enhancing or threatening creativity. In an industry story by exchange4media, AI is highlighted as a transformative force, accelerating idea generation and offering data-driven insights for scalable content creation. Anees Merchant, EVP - Global Head of Innovation, IP, and Analytics Consulting at C5i, discusses how AI is transforming the advertising landscape—not by replacing human creativity, but by enhancing it. AI enables faster, more effective ad concept generation while still relying on human insights for emotional and strategic depth. Read more about how AI is revolutionizing ad creativity here- https://lnkd.in/dfWWDEw2 #C5iHumanAIImpact #C5iCompass #TransformativeIntelligence #GenAI #Innovation #FutureTech #TrustworthyAI #BusinessImpact
C5i
Business Consulting and Services
Bellevue, Washington 141,761 followers
Driving business impact with the ideal combination of human expertise and AI
About us
C5i is a pure-play AI & Analytics provider that combines the power of human perspective with AI technology to deliver trustworthy intelligence. The company drives value through a comprehensive solution set, integrating multifunctional teams that have technical and business domain expertise with a robust suite of products, solutions, and accelerators tailored for various horizontal and industry-specific use cases. At the core, C5i’s focus is to deliver business impact at speed and scale by driving adoption of AI-assisted decision-making. C5i caters to some of the world’s largest enterprises, including many Fortune 500 companies. The company’s clients span Technology, Media, and Telecom (TMT), Pharma & Lifesciences, CPG, Retail, Banking, and other sectors. C5i has been recognized by leading industry analysts like Gartner and Forrester for its Analytics and AI capabilities and proprietary AI-based platforms.
- Website
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https://www.c5i.ai/
External link for C5i
- Industry
- Business Consulting and Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Bellevue, Washington
- Type
- Privately Held
- Specialties
- Generative AI, Artificial Intelligence, Machine Learning, Data Engineering, Data Science, and Analytics and Insights
Locations
Employees at C5i
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Joseph Sursock
SVP - CRO | Growth Advisor | Executive Tranformation partner to global Customer Leadership teams looking to scale their ambitions
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Chandrasekhar Sharma
Healthcare & Life Sciences Executive | Adjunct Professor | Purposeful Social Scientist
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Uday Kokatla
C5i | Human. AI. Impact | Growth Partner, Generative AI
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Aaron Maass
Enterprise Data Strategy & Monetization | Analytics | BI | Digital CX
Updates
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Agentic AI is reshaping enterprise innovation by autonomously adapting, learning, and making real-time decisions, leveraging tools like Retriever-Augmented Generation (RAG), customized LLMs, and agent-based systems for dynamic, industry-specific solutions. Join us as Dr Chiranjiv Roy, PhD (AI/ML), MBA (Analytics) deep dives into the future of AI—where intelligent agents predict, optimize, and revolutionize operations across industries—at the 3AI GenAI Max Conclave 2024. He’ll explore the transformative power of Agentic AI and discuss how C5i is solving enterprise-scale challenges across sectors like CPG, FMCG, Retail, Technology, Media, Telecom, and more. At C5i, we’re redefining how enterprises harness AI—whether it’s reconfiguring supply chains, enhancing customer engagement, or scaling predictive maintenance across industries, our innovative approach is reshaping business operations at every level. Don’t miss this opportunity to hear from the expert himself and discover how AI is building a connected, autonomous future. https://lnkd.in/dszRYGau #C5iHumanAIImpact #C5iCompass #TransformativeIntelligence #GenAI #Innovation #FutureTech #TrustworthyAI #BusinessImpact #GenAImaxcon2024 #AgenticAI #GenerativeAI
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#ThrowbackThursday | Take a walk down nostalgia lane with C5i's annual event— this time with a playful twist. With a "Back to School"-themed extravaganza across Bengaluru, Coimbatore, Mumbai, and Gurugram, Seers traded their office gear for school uniforms and relived their childhood. From chalkboard doodles to childhood games, the day was filled with laughter, learning, and fun. Our senior leaders joined in and made the classroom vibe even more special. Additionally, our #C5i Champions were celebrated with report cards and golden stars. Overall, Unwind 2024 was a fantastic evening that united Seers and let them create memories that will always warm hearts. Explore the incredible moments of #Unwind2024 #C5iHumanAIImpact #LifeatC5i #AnnualEvent #Backtoschool
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Are you curious about how AI can accelerate your business's digital transformation? Join us for a LinkedIn Live session on "Accelerating Digital Transformation with Microsoft Data Fabric, CoPilot, and PowerBI" to discover how these tools can reshape data management and analytics to drive innovation and efficiency across your organization. Why attend? - Learn to optimize data governance and decision-making with AI-driven insights - See real-world use cases of Microsoft Data Fabric, CoPilot, and PowerBI in action - Discover how these tools democratize analytics, driving innovation and efficiency This session will provide actionable strategies to transform data management and new growth opportunities, enabling you to unlock powerful insights and drive innovation across your business. Register now and be part of the digital transformation revolution! #DigitalTransformationAccelerated #C5iHumanAIImpact #C5iCompass #TransformativeIntelligence #GenAI #Innovation #FutureTech #TrustworthyAI #BusinessImpact
Digital Transformation with Microsoft Data Fabric, CoPilot, and PowerBI
www.linkedin.com
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Speaker Spotlight: Dr. Mohanbir Sawhney One of the creators of C5i’s revolutionary ‘AI Impact Model’, Dr. Mohanbir Sawhney, is a highly esteemed thinker, teacher, a globally sought-after consultant on Artificial Intelligence applications and innovation in business. He is a charismatic speaker who advises and speaks to Global 2000 firms and governments worldwide. Dr. Sawhney’s extraordinary understanding of challenges and workable solutions in driving technology-led impact on businesses comes from his deep industry and academic experience. In addition to his achievements at Kellogg School of Management as Director of the Center for Research in Technology & Innovation, Clinical Professor of Marketing, and McCormick Foundation Chair of Technology, Dr. Sawhney serves on the advisory boards of several technology startups, including C5i. He also serves on the Board of Directors at Reliance Jio Infocomm, Bahwan Cybertek, and QualSights. We’re excited to have Dr. Sawhney as one of the presenters at our upcoming launch of the AI Impact Model. Business leaders attending the session will have a unique opportunity to hear Dr. Sawhney’s thinking on why businesses need a scalable, process-driven framework for prioritizing and managing their AI/analytics investments and streamlining decision-making in their organizations. Register Interest: https://lnkd.in/djwpHBa6 #C5i #C5iAIImpactModel #C5iHumanAIImpact #TransformativeIntelligence #GenAI #Innovation #FutureTech #TrustworthyAI #BusinessImpact
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Amidst AI’s growing powers to transform business, leaders continue to grapple with critical questions: How do we prioritize our AI investments to maximize ROI and impact? How can we enhance this impact? How do we navigate our AI charter? Join this exclusive, closed-door launch of C5i’s AI Impact Model, a powerful practical model and framework designed to help AI leaders maximize the success of their AI initiatives. This pathbreaking approach has been designed by C5i’s CEO, Ashwin Mittal, along with Dr. Mohanbir Sawhney, Director, Center for Research in Technology & Innovation, and Clinical Professor of Marketing at Kellogg Business School. They will be presenting this approach, and joining them will be one of C5i’s key clients who is leveraging this, Ajit Sivadasan, President and Global Head of eCommerce at Lenovo. Attendees will gain insights on how to: - Predict the likely business impact of AI programs - Prioritize between various AI & analytics initiatives to ensure high returns - Identify related investment areas in the business to enhance the overall impact of AI initiatives This event is designed exclusively for Senior Business/AI/Analytics/Technology leaders from corporates. Limited capacity—apply now to get on the list and secure your spot. Register Your Interest: https://lnkd.in/djwpHBa6 #C5i #C5iAIImpactModel #C5iHumanAIImpact #TransformativeIntelligence #GenAI #Innovation #FutureTech #TrustworthyAI #BusinessImpact
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ONLY 1 HOUR TO GO! Get ready for a webinar packed with insights and AI-driven strategies from industry experts on optimizing labor in retail stores and supply chain. This is your final chance to join us— Register now! https://lnkd.in/g8m32Cxd #C5iRetailLaborProductivity #C5iHumanAIImpact #C5iCompass #TransformativeIntelligence #GenAI #Innovation #FutureTech #TrustworthyAI #BusinessImpact
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Are you ready to discover how top retail and supply chain leaders are tackling labor challenges? Join us tomorrow for an exclusive webinar on "Challenges and Opportunities in Managing Labor in Retail Stores and Supply Chain." Learn from industry experts, Dr. Ananth Raman and Manish Srivastava, as they reveal strategies to optimize labor using AI/GenAI to boost productivity and customer service in uncertain times. Don’t miss this opportunity—register now and secure your spot! Register now! https://lnkd.in/dcTZShdF #C5iRetailLaborProductivity #C5iHumanAIImpact #C5iCompass #TransformativeIntelligence #GenAI #Innovation #FutureTech #TrustworthyAI #BusinessImpact
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Data-driven organizations are 23 times more likely to acquire customers, 6 times more likely to retain them, and 19 times more likely to boost profitability, according to the McKinsey Global Institute. Without a unified approach, businesses are left spending too much time trying to connect the dots between isolated data sources, leading to delays, inefficiencies, and missed opportunities. C5i Discovery, a Gen AI-powered augmented analytics platform, centralizes data and delivers connected, actionable insights that help organizations reduce time to insight, accelerate decision-making, and drive better outcomes, ultimately making them more profitable. Ready to turn data into a competitive edge? Start your journey with C5i Discovery—available now on the Azure Marketplace! https://lnkd.in/dfZ7bBUM #C5iHumanAIImpact #TransformativeIntelligence #GenAI #Innovation #FutureTech #TrustworthyAI #BusinessImpact
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C5i reposted this
How do you optimize productivity amidst demand uncertainty, rising labor costs, and unpredictable supply disruptions in today’s volatile retail and supply chain environments? Join us for an exclusive Zoom webinar on "Challenges and Opportunities in Managing Labor in Retail Stores and Supply Chain" with industry experts Dr. Ananth Raman, UPS Foundation Professor of Business Logistics at Harvard Business School and Strategic Advisor at C5i, and Manish Srivastava, Global Head, Decision Intelligence Advisory, C5i. Why attend? - Gain insights into handling demand fluctuations and labor uncertainties - Learn real-world strategies from top experts to maximize productivity - Explore how AI/GenAI solutions can drive labor optimization and customer satisfaction This webinar will provide actionable strategies for boosting labor productivity and delivering exceptional customer service. Register now! #C5iRetailLaborProductivity #C5iHumanAIImpact #C5iCompass #TransformativeIntelligence #GenAI #Innovation #FutureTech #TrustworthyAI #BusinessImpact
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