Dynata

Online dating is evolving - but not always for the better    A new study for Norton - a consumer Cyber Safety brand of Gen - conducted by Dynata, reveals how technology is both enabling and complicating modern relationships. With online scams on the rise and AI making it harder to distinguish real from fake, staying informed is more important than ever.      The research, which surveyed over 12,000 adults across 12 countries, reveals some interesting insights:     💡 1 in 4 online daters have been targeted by scams  💡 46% believe AI could help them find a compatible match.   💡 76% worry that AI is being used to deceive them  💡 many struggle to distinguish between real and fake profiles – only 46% could spot a fake image     At Dynata, we power insights that help brands and people navigate today’s digital world. Through data-driven research, we help uncover key trends, challenges and opportunities in an ever-changing digital landscape.      Read the full report. https://lnkd.in/egx9fKTa #poweredbyDynata

A research partnership that delivers real impact. For over 13 years, BVA BDRC has partnered with Dynata in Australia, and the relationship has only grown stronger. In this video, Georgina Woodley shares how closer collaboration and innovation have led to their best wave ever. Watch now! 👇

🌟 We’re proud to announce that Dynata has signed the Global Data Quality Excellence Pledge. 🌟 This initiative, which is coordinated and led by several market research associations around the world, aims to address ongoing and emerging risks to data quality in the market and social research, consumer insights and analytics industry. 📊🔍 By signing this pledge, Dynata is committed to upholding the highest standards of data quality across all areas of our work. We will continue to invest in, and evolve our approach to data quality. It shows our commitment to the industry and our customers to: ✅ Maintain rigorous data quality standards ✅ Ensure transparency in methodologies and data sources ✅ Protect participant rights and privacy, and elevate their experience ✅ Reduce survey fraud and enhance security This is yet another reason why you can trust Dynata for transparency, accuracy and fraud detection. #GDQPledge #dataquality #marketresearch

🔍 High-quality research starts with genuine, engaged respondents. At Dynata, we ensure data integrity from the very beginning by: Vetting sample sources Using a diverse recruitment approach, Engaging new respondents through our Welcome Survey This early step helps educate and engage participants on data quality expectations and sets the foundation for reliable responses. 🔒 To maintain accuracy, we: Continuously monitor behavioral patterns to detect inconsistencies in location Use qualification norms to ensure respondent reliability. Identify suspicious activity in real time using AI-powered fraud detection, preventing bots and disengaged participants from affecting insights. By combining human expertise with advanced technology, we ensure every response is valuable. Hear from Nancy Brigham, VP, Head of Research Science & Quality, and Steve Duncan, VP, Panel Operations, as they discuss Dynata’s multi-layered approach to ensuring the highest standards of data quality. 🔗 Watch the full webinar: https://okt.to/bef8SA

🌟 Celebrating International Women’s Day 2025! 🌟 Today, we honor the achievements, resilience, and contributions of women across our organization and beyond. At Dynata, we are committed to fostering an inclusive workplace where women thrive and grow. Over the years, we have taken meaningful steps to support women’s careers and champion action. Take a look at some of the initiatives driving real impact. These milestones are just the beginning. We remain dedicated to creating opportunities, amplifying voices, and ensuring every woman at Dynata has the support they need to achieve their ambitions. 💜 To all the women making an impact every day - we see you, we celebrate you, and we support you! Keep striving, leading, and inspiring. #InternationalWomensDay #IWD2025 #WomenInLeadership #AccelerateAction #LifeatDynata

🔍 The power of personalization in digital engagement How do you take a legacy brand and make it a must-have for a new generation? For the Illinois Lottery, the key was precision targeting and data-driven insights. With the "GET IT" campaign, Dynata, in collaboration with dentsu X, Dentsu Creative, and Allwyn Illinois, helped to modernize a beloved 50-year-old brand to engage with younger, tech-savvy users. 🎯 What made the difference? ✅ Precise audience segmentation: By leveraging Dynata’s data integration with Dentsu’s Merkle database, they were able to use behavioral insights to target players with relevant messaging. ✅ Cross-platform engagement: Ads ran on Snapchat, Twitch, Meta, iHeartRadio, and Spotify, where users already spent time. ✅ Real-time relevance: Time-of-day triggers ensured the campaign connected at the right moment. The results? 🚀 📈 35% rise in app installs 🎰 23% increase in online sales 📊 15% boost in player registrations This campaign is proof that the right message, to the right audience, at the right time drives real impact.

Synthetic data are reshaping market research. With advancements in AI, new forms of synthetic data have become possible. But how reliable are they and how can researchers ensure accuracy and representation? In Steven Millman's article for Quirk's Media , he explores the evolving role of synthetic data in survey research, their potential to enhance insights, and the significant concerns around this evolving technology. Read the full article here https://okt.to/4bAdcM

Fascinating report from Slingshot, the work management platform from software company Infragistics, about Digital Work Trends. 📈 Dynata conducted the research which underpins this study, looking at both employers and employees across the US. Great to see the power of quality data enabling strong insights on important workplace issues. 💡

Want to drive improved campaign performance? 🚀 Let us tell you how! Successful advertising isn’t just about creative messaging, it’s about ensuring that message reaches the right audience. Precision targeting can be challenging and often lacks connection to the customer segments you’ve identified with your research. 🔍 Dynata’s Audience Activation uses people-based survey data to create custom audience segments that: ✅ Go beyond demographics to reflect attitudes, behaviors, and purchase motivations ✅ Deliver scalable, highly efficient campaigns that improve lifecycle marketing performance ✅ Increase customer conversion and campaign ROI Transform insights into action and elevate your marketing strategy. 📈 Download Dynata’s Ultimate Guide to Audience Activation to get started. 📥 https://okt.to/fbyen7

📢 Latest insights on mobile use in online surveys Did you know that mobile devices now account for 59% of online survey starts – an increase of around 10% year-on-year? 📈 Since 2018, we’ve been partnering with the Market Research Society (MRS) and three other leading industry players to investigate mobile usage in online research around the globe. Last year, we analyzed traffic data from across 13 countries, and took a deep dive into demographic, psychographic, and behavioural differences between mobile and desktop survey takers. 🔍 Key insights: ✅ Device users are demographically different. Mobile is the go-to device for respondents of all age groups under 60, with 77% of those aged 18–24 starting surveys on their phones. Conversely, 53% of respondents aged 60+ start surveys on a desktop/laptop vs. 44% only on a mobile device. ✅ Device preference for different online activities is strong between mobile and desktop/laptop survey takers. Age and gender aside, people select their device depending on online task: 72% of mobile survey takers prefer shopping on their mobile device, compared to only 41% of desktop/laptop respondents. ✅ Strict device quotas are not needed. There were enough similarities between mobile and desktop/laptop survey takers to make this unnecessary. What does this mean for online research? A device-agnostic approach is vital for representativity among online survey takers. Excluding specific devices would mean we risk missing crucial insights – just like running an ice cream taste test with only people who like vanilla.🍦 Read the blog and watch the webinar hosted by MRS to find out more. https://okt.to/wf7GEL #mrx #mobile #mobileoptimisation #mobileusage #mobileusageinresearch