CaliberMind

Welcome to The Funnel Playbook—a newsletter delivering growth insights to marketers, whether you want to increase ROI or improve your marketing skills. In this month’s edition, we're discussing DIY attribution and offering guidance for maximizing your B2B marketing efforts. If you’re looking to measure, troubleshoot, or choose the right model for your needs, we've got you covered. 📈   📥 Subscribe today to learn from the best in B2B marketing with how-to content that will help you prove ROI, collaborate better with sales, and get the most out of your pipeline. Get ready for this monthly newsletter where you can tap into the expertise of our passionate community of CMOs, marketing operations professionals, and data analysts. #B2BMarketing #MarketingOps #CMO

Got scattered buyer data? CaliberMind Engagement connects your signals—intent, web visits, and more—so you can stop missing high-intent buyers and start driving revenue. Ready to optimize?👇 https://bit.ly/3YH9Ewm

Join us and dozens of other organizations, hundreds of industry experts, and the MarketingOps.com team for a community-led summit dedicated to the world of Marketing and Revenue Ops. 🤝 Two of our sales team members will be there to connect and share how we help teams like yours elevate what they do and maximize its impact on the org. Save your spot: https://bit.ly/3XvhEys And be sure to stop by our booth! 👋

🚨 Let's get real—flying blind in B2B marketing is NOT an option. If you’re not using attribution, you’re missing critical insights guiding your marketing decisions. Here’s why attribution is your marketing GPS: 1️⃣ It shows you what’s actually working 2️⃣ It helps you optimize ROI 3️⃣ Not all channels are equal—attribution sorts them out 4️⃣ Cross-channel measurement is key 5️⃣ Buyer journeys are changing—adapt or get left behind Learn more: https://bit.ly/4gChf5R #ROI #B2BMarketing #MarTech

CaliberMind is hosting Replacing traditional funnel models with multi-channel engagement models. Make sure to attend it on October 4.

With tighter data privacy laws and rising consumer expectations, the black box of content syndication just doesn’t cut it anymore. 💡 Here’s why transparency is the key to smarter, compliant marketing: 🔐 Protect your brand and reputation 📒 Meet evolving data privacy laws (GDPR, CCPA) 🤝 Build trust with your audience 🤩 Ensure high-quality leads 🔮 Future-proof your strategy Stop syndicating in the dark, and demand transparency from your providers. https://bit.ly/4gtWlWN via Fast Company #DataPrivacy #marketing

What’s the difference between engagement and intent in B2B marketing? 🎯 Misha Salkinder, Head of Customer Data Strategy at CaliberMind, dives into how these signals impact your strategy in the latest episode of the Revenue Marketing Report with host, Camela Thompson. As Misha explains: "Your goal as a marketer is to get the attention of organizations showing high intent and guide them to deeper engagement—whether through content, webinars, or demos." The takeaway? Context is everything. It’s not just about one interaction, but seeing the full picture. 🎧 Listen to Misha’s full breakdown here: https://bit.ly/3BhM5AQ #B2BMarketing #marketing #MarTech

Tracking leads isn’t enough without really keeping an eye on account-level engagement. 👀 Focus on who engages, how they engage, and when they’re surging. Then, watch your conversions rise. Operationalize your engagement scoring with our playbook: https://bit.ly/4e8MfJc #B2BMarketing #LeadGen #RevenueGrowth

If your lead-focused analytics feel outdated, you’re not alone. The traditional funnel isn't keeping up with modern buying behavior, and it's time to catch up. So let's! This Funnel Lab Friday we'll dive into why engagement-based models are taking over. Let’s get real about whether your business is ready to shift gears. 🎙️ Camela Thompson, Head of Marketing, RevOps Co-op 🎙️ Doug Bell, CMO, CaliberMind 🎙️ Tara Wildt, Director, Marketing Analytics Services, CaliberMind #marketing #DataAnalytics

🎧 Happy International Podcast Day! 🎉 Whether you're commuting, grabbing coffee, or in between meetings, there’s always time to level up your marketing game. Check out the top 5 episodes from our RMR Podcast: 1️⃣ The Age of ChatGPT isn't Here Yet with Ryan Ruud, Founder and CEO at Lake One ® 👉 https://bit.ly/4gPp8Fx 2️⃣ Why Every B2B Marketer Needs the Outrageous Offer with David Valentine, Serial Entrepreneur 👉 https://bit.ly/3ZA8KT2 3️⃣ Planning your B2B Social Media Strategy with Chris Roche, CEO at Catalyst Consulting 👉 https://bit.ly/3zvj7g7 4️⃣ Marketing Metrics: What's the Goal with Tish Millsap, Founder of Revenate Marketing LLC 👉 https://bit.ly/3BoVYwl 5️⃣ What B2B Can Learn from B2C with Valentin Radu, CEO & Founder of Omniconvert 👉 https://bit.ly/3XC5WlB Thank you to our host as always, Camela Thompson 🙏 #InternationalPodcastDay #B2BMarketing #MarTech