Campaigns & Elections

"Whatever issues Democrats decide to prioritize moving forward, they must change how they communicate to voters. Too often, progressive leaders in the past believed that campaigns exist in an idealized West Wing type space where candidates engaged in fact-based policy exchanges to win over voters. Every part of that assumption is wrong." How Influencers Helped Republicans Win and What Democrats Can Do About It

"The situation is this: You’ve been promising your exhausted team they were almost done and could get some much needed rest for a while now, but suddenly you’re facing a possibly week-long extension counting provisional ballots and maybe even a recount. It’s frustrating, and you’ve got to shift gears fast." Too Close to Call? The Manager's Post-Election Playbook For Races Still Outstanding

Robert Moran, partner at the Brunswick Group, has a new piece up today on eight significant questions that pollsters and campaign professionals are asking. Including: "What are we to make of Trump outperforming his polling in 2016 and 2020?" and "Can Harris generate an Electoral College victory with anything less than a 2-3 point popular vote win?" The 8 Big Questions For Pollsters as 2024 Draws to a Close

One of the early lessons media consultants are drawing from 2024 is the importance of in-language advertising. The last presidential cycle had the most diverse electorate in history in terms of race — and in 2024 those trend lines have continued. Early Lesson From 2024: (In-Language) Words Matter

A photo of every campaign operative in the country right now. Remember, if you have an operative in your life: -Approach slowly, they startle easy this close to decision day -Make sure they drink enough water -Keep them fed -Give them a hug

DEADLINE: Super Early Bird tickets for C&E Creative Summit are available until 11:59 PM EST TONIGHT! 🚀 Take your place among the industry's top creative visionaries on February 13th in DC and prepare for a full day focused on the art and science of political creative. Save over 60% on tickets by registering before the deadline. ⬇️ Get Tickets:

Entries for the 2025 Reed Awards are open! There are a bunch of NEW categories to choose from this year. Here are just a few of the newcomers: 🏆 Best Overall CTV Plan 🏆 Best Integration of Direct Mail and Digital for a Campaign 🏆 Best Cinematography in an Online Video 🏆 Best Use of Text for Fundraising Enter your best work from 2024 today: https://hubs.ly/Q02WnHjh0 Planning to attend the Reed Awards & Conference? Grab a discounted Launch ticket before the deadline on November 7th: https://hubs.ly/Q02WnHC10

With the rapidly changing electoral landscape of the past few months, pundits have rightfully focused on the critical role of voters of color as swing voters who will determine the outcome of the 2024 election. In particular, AAPI voters may have the power to shape the outcome of the presidential election and control of both chambers of Congress. How AAPI Voters Could Decide the 2024 Election

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As the cycle nears a close without the kind of sensational hacking story that dominated past presidential cycles, practitioners would be forgiven for thinking that the threat of a cyber security breach is trending downward. In fact, the opposite is true, according to an expert in the space. New Report Reveals Massive Cybersecurity Risk to Campaigns