Causal

Meta has announced a restriction period for new ads about social issues, elections, or politics in the U.S. ahead of the 2024 general election, running from today, October 29th, to Election Day, November 5th. During this period, new ads in these categories cannot be launched. However, ads that have served at least one impression before the restriction begins will be allowed to continue with limited adjustments (such as bid and budget changes) but cannot undergo significant edits like targeting or creative adjustments. This restriction period does not impact Causal’s political and advocacy clients. Our dedicated team is available to assist with any requests, including the launch of new campaigns across various media channels to keep voters aware of important messages throughout this election cycle. #politicaladvertising #electionadvertising

Thank you to everyone who voted! We’re thrilled to announce that we’ve made it to the finals in the following categories: ✔️ Best Small Company Under 100 ✔️ Biggest Wig: Victoria G. ✔️ Salesperson of the Year: Ryan Ray If you’ll be attending the gala, be sure to stop by and say hello!

The quadrennial Presidential Election is just weeks away, keeping Americans in anticipation. Political ad spending in the U.S. has surged compared to 2020, and is set to hit a new record of $12.32 billion in 2024. As we approach the final stages of the election, it's crucial to leverage resources effectively. Causal's end-to-end solutions and expertise will give you a decisive edge this election cycle, reaching the 5-10% persuadable voters wherever they are consuming media. Be sure you're election-ready by reading our October political brief.

📰 OUT NOW: Featured in the November-December edition of Philly Ad News, read perspectives from member company Causal's Jordan Fardad, and our own Executive Director, Cynthia Weiss, on the continued evolution of marketing in the digital age. And, in reference to that open-ended question, hear more about what you can expect from the upcoming Impact and Innovation Summit, hosted at the Independence Blue Cross Innovation Center, Tuesday, November 19th. Link: https://lnkd.in/g6bX_5U5

We are excited to announce our expansion into the UK, marking a key milestone in our global growth strategy. Richard Smith will lead UK operations and spearhead efforts to scale the region, as well as other major European markets. Click the link below to read more. https://lnkd.in/gsASPUvY

As digital advertising continues to lead the Media & Entertainment industry, both Connected TV and in-game advertising are experiencing substantial growth. Dive into the evolution of digital advertising in Media & Entertainment with our latest article, featured in Philly Ad Club's newest publication.

We are excited to announce we've been nominated for three AAF Austin Big Wigs Awards! Cast your vote today: https://lnkd.in/gHbswD-r ✔️ Best Small Company Under 100: Causal ✔️ Biggest Wig: Ryan Ray ✔️ Salesperson of the Year: Victoria G.

As Connected TV and in-game advertising increasingly dominate digital ad spending, the Media and Entertainment industry is seeing a significant shift in consumer engagement and advertiser strategies. Effective targeting is crucial in any advertising campaign, and with Causal's programmatic technology and top-tier expertise, your brand will shine among competitors. Tune into our newest blog to gain insight on the evolution of digital advertising in media and entertainment.

The countdown to the holiday season has officially begun! As the shift towards online shopping gains momentum, e-commerce is poised to transform the retail landscape like never before. Download our infographic for valuable insights into the 2024 holiday season and discover how Causal can help your brand's advertising ride the digital sleigh to success.

The 2024 election cycle persists in keeping the nation on its toes. As we enter the final stretch toward Election Day, fundraising efforts remain a critical component for candidates. Our proprietary algorithms consistently achieve over 80% success in the campaigns we support, especially in districts with margin swings of 2-5% among all voters. Read our September political brief to gain deeper insights into the upcoming election and discover how we can elevate your campaign to new heights.