The Coalition for Innovative Media Measurement (CIMM)'s Smart(er) TV Data Working Group is working to support the growth and development of this vital, dynamic, innovative ecosystem - and will shortly be announcing some exciting new initiatives designed to support the market.
Our next meeting is set for 2pm-3pm EST on Tuesday, July 16th, and includes an incredible line-up of presenters:
We’ll kick off hearing from Caroline Horner, Industry Chair for the Group, who will provide an update on our work.
Next up, Daniel Brackett, CTO of XR Extreme Reach, will provide a fascinating insight into their partnership with AD-ID, LLC to launch the first implementation of the IAB Tech Lab’s Ad Creative ID Framework (ACIF). This collaboration solves for persistent creative identifiers being standardized and enabled across linear and digital media platforms, channels and screens.
You can read more here: https://lnkd.in/eRsRKaxs.
We’ll then move into two fascinating discussions:
We’re delighted to hear from Jodie McAfee and Zeev Neumeier, who will lead a fascinating discussion about the history of Project OAR, the industry consortium of media companies and Vizio that aimed to standardize addressable advertising on Smart TVs. We'll be talking about the lessons learned from the initiative.
Next, we’ll hear from Ben Ropke of CCR Media, who’ll present an overview of their work in the ACR data segment – a subject of huge interest to our group.
Our Working Groups are open to all CIMM members. To join the group or to find out more about joining CIMM, contact: info@cimm-us.org.