CDI Marketing

Marketing Mindsets in Philadelphia podcast clip on networking and building relationships, guest starring Wade Walton (Executive Producer and Director at Avantor). Wade and I talked about what advice he would share today with someone that is just getting started in marketing. The main takeaways were to build relationships with people in the industry and never stop connecting. This even applies to someone who’s been in the industry for awhile. What else would you share with someone that is just getting started in marketing? For upcoming talks on the future of marketing, connect for more: CDI Filmworks, CDI Marketing

What are you excited about for the future of marketing? Wade Walton (Executive Producer and Director at Avantor) has a passion for all things film and marketing, but what excites him most is reaching an audience and telling a great story. This has excited him since the days of filming on tape and now with the emergence of AI. The tools have changed over the years and will continue to change, but the goal is still the same. Exciting times are ahead with all of the tools available to us and seeing how effective we can communicate to our audiences. For upcoming talks on the future of marketing, connect for more. CDI Filmworks, CDI Marketing

Psychology and Marketing/Sales going together. We implemented a strategic shift in the last year with multiple pricing options per each project. In what other ways have you (fellow marketers) adapted your strategies?

Fellow marketers, what was your journey like into marketing and what has kept you there? In this Marketing Mindsets in Philadelphia clip, Rachel Riley (Vice President of Marketing and Communications at Valley Forge Tourism & Convention Board) shares about her journey from journalism to PR to now both communications and marketing. Thank you for sharing your story Rachel and highlighting the push to constantly infuse creativity! For upcoming talks on the future of marketing, connect for more: CDI Filmworks, CDI Marketing.

In marketing, one of the keys to success lies in understanding what your audience is actively seeking. Rachel Riley (Vice President of Marketing and Communications at Valley Forge Tourism & Convention Board) and the team at Valley Forge Tourism & Convention Board have found that a lot of their top web traffic comes from Philadelphia. People in the region are specifically looking for events and fun things to do around them, especially for kids. There are a ton of events going on in Montco all year round. Just ask your Google Assistant or Siri. Rachel and her team have done a great job making sure people are finding their site and that it's top of mind and top of list. So if you are ever looking for something fun to do, go to www.valleyforge.org. For upcoming talks on the future of marketing, connect for more: CDI Filmworks, CDI Marketing.

Provide value for your audience... In today's Marketing Mindsets in Philadelphia clip, Justin Wolfe (Director of Marketing at Healthworks, Inc.) gives a great example of providing value for Healthworks' audience through their Webinar Wednesdays. Justin continues to share with me that their growth of registrants for Webinar Wednesdays has skyrocketed. By tweaking their campaign and making it free, they provided even more value for their audience and are seeing that there are endless possibilities of where it can go. So, keep on tweaking your campaigns... and for upcoming talks on the future of marketing, connect for more: CDI Filmworks, CDI Marketing.

“There’s a long-standing belief that attention carries value. As marketers, it is how we gauge the effectiveness of our creative efforts.” - Justin Wolfe, Director of Marketing at Healthworks, Inc. No matter what industry you are marketing, creativity should be an integral part in any strategy (unless you don’t want your content to stand out 😉). Thank you Justin for the reminder to keep pushing the bounds of creativity. How is creativity being used in your strategies? For upcoming talks on the future of marketing, connect for more: CDI Marketing, CDI Filmworks

“I love when I see someone has used it (AI tools) in a way that enhances their own ability or thought process.” - Jordanne Owen, Director of Marketing at Children’s Literacy Initiative. Smaller teams can make themselves seem larger with AI tools. But as Jordanne mentions, it is key to edit the content to make sure it has your organization’s voice. How do you think AI tools can help small teams most? For upcoming talks on the future of marketing, connect for more: CDI Marketing, CDI Filmworks