CDI Filmworks

The burning question on every business leader’s mind: What do employees want in the workplace? 🤔    Hear Lauren Walker, Formcraft’s Senior Director of Strategy & Design, touch upon some common elements found in desirable workplaces and how organizations can invest towards a better employee experience.    Learn more about workplace strategy and how it can help your business  →  https://lnkd.in/ehvkfrfV    WorldUpstart   🎥 CDI Filmworks    #WorldUpstart #WorkplaceStrategy #WorkplaceDesign #LabDesign #InnovationEverywhere  #DesignBuild 

Unblock your creativity with this simple technique. I think we could all benefit from learning more techniques to feel inspired and not burned out. What other techniques do you use?

"Don't be afraid to put something out there that maybe isn't 100 percent, just to see if it works..." - Jeff Tompkins (Senior Manager, Growth Marketing at Sorcero) on advice for someone just getting started in marketing. With today's accessibility to tools and analytics, you can experiment with your marketing content to quickly see what is working and what isn't. How are you experimenting with your marketing? For upcoming talks on the future of #marketing, connect for more: CDI Marketing, CDI Filmworks

A stroke changes your life — and the life of your loved ones. May was National Stroke Awareness month and inspired CDI Filmworks in collaboration with Nicholas Orris of Orris Productions to create a spec commercial for the American Stroke Association, a division of the American Heart Association. Nick developed the storyline as a reflection of his personal experiences. We hope this commercial spreads awareness about aphasia and that there is life—and hope—after a stroke.

"You really need to know who is engaging with you or wants to engage with you, so you are putting out content that resonates with them..." - Jordanne Owen (Director of Marketing at Children's Literacy Initiative) on the challenges that most marketers face. Jordanne brings up great points about time. As marketers, we want to be engaging all the time, but there is only so much time in the day to be responsive, on top of our other tasks. Especially if you are a small marketing team, it would be difficult to compete with much larger organizations. How do you try to stay responsive while balancing time? For upcoming talks on the future of #marketing, connect for more: CDI Marketing, CDI Filmworks

"People are looking for good things and that's why I really want our marketing to take on more of a mission and advocacy driven approach..." - Jordanne Owen (Director of Marketing at Children's Literacy Initiative) on posting positivity. Jordanne and I talked about the power of positive messaging. Of course organizations have to talk about their services, so they can grow partnerships and help more people. In addition to this, Jordanne brings up about using positivity to directly help their audience. How do you balance marketing your services and building a community? For upcoming talks on the future of #marketing, connect for more: CDI Filmworks, CDI Marketing

You may have heard of task-based programming, but do you know what it means?    A task-based programming approach allocates space around functional needs rather than cultural factors such as hierarchy, title, or tenure. As a strategy, this approach to planning can provide valuable insight towards workflow, maximize real estate value and foster organizational engagement through the discovery process.    Learn more about workplace strategy and how it can help your business  →   https://lnkd.in/ehvkfrfV    WorldUpstart HERA laboratory planners   🎥 CDI Filmworks    #WorldUpstart #WorkplaceStrategy #WorkplaceDesign #LabDesign #InnovationEverywhere #DesignBuild #TaskBasedProgramming

“One of the major challenges is breaking through the clutter.” - Justin Hudson, M.S. (Associate Director of Marketing at Children’s Literacy Initiative) and I talk about what challenges most marketers face. Justin brings up that typically, most marketers use a spray and pray approach to attracting a community. His mindset differs now with focusing on the people that really want to engage and align with CLI’s mission. This brings up the question: Would you rather have a larger audience or a more engaged audience? For upcoming talks on the future of #marketing, connect for more: CDI Marketing, CDI Filmworks