Celtra’s cover photo
Celtra

Celtra

Software Development

New York, NY 16,515 followers

Creative Automation for Marketing

About us

Celtra is dedicated to revolutionizing advertising via impactful creatives that establish memorable connections with audiences and drive measurable results. That’s why our software solutions empower marketers, media platforms, and agencies to push the limits of digital advertising by elevating creative quality, speeding up production and delivery, and boosting performance. Among our clients are some of the best global brands, such as Spotify, adidas, Unilever, Hearst, and Kargo. Celtra is a remote-first company with more than 180 employees across the U.S. and Europe with regional hubs in New York, London, and Ljubljana. For more information, visit celtra.com.

Industry
Software Development
Company size
201-500 employees
Headquarters
New York, NY
Type
Privately Held
Founded
2006
Specialties
Outstream Video, Display Advertising, Rich Media Mobile Advertising, Mobile Display Advertising, Best HTML5 display advertising technology, Interactive Video, Creative Enablement, Creative Production, Creative Software, Design Software, Ad Production, and Ad Scaling

Locations

Employees at Celtra

Updates

  • View organization page for Celtra

    16,515 followers

    Great insights from Oliver Stewart on key takeaways from MAD//FEST #MADUpNorth! 🙌 A must-read if you want to stay ahead—check it out. 👇

    View profile for Oliver Stewart

    VP of Sales, EMEA & APAC at Celtra 🚀

    Day 1 at MAD//FEST #MADUpNorth was worth the queues (even if it felt like a cattle market at times!). Top highlights for me: 🔥 How to Build a Super Human Brand – Dom Dwight Yorkshire Tea • Great marketing isn’t just effective—it’s entertaining! • Yorkshire Tea’s success? Human-centered storytelling + playful creativity (great example: Tea Colour Chart!). • “Brands have a duty not to make the competition for attention worse—create content people actually enjoy.” • “Northern brand are inherently more personal and authentic”- controversial, but probably true. 📱 Total Social: Winning in the Algorithm Era – Dentsu UK Victoria McKevitt-Smith Jessica Whitney & Calum Macdonald-Ball • Algorithms have biases—know them, work with them. • Content is king, but speed + strategy win the game. 🍕 Becoming the Netflix of Pizza – Nick Bamber Domino’s • 110M pizzas sold in the UK a year 🤯 but Domino’s sees itself as a data company first. • Customers are shopping differently, and we’ve seen the trend before (Blockbuster vs Netflix, Domino’s vs. JustEat) 🍊 Jaffa Cakes: Rebrand Magic – James King • Viral TikToks, cultural moments, and owning the cake vs. biscuit debate. Big Manni’s experiment (see vid) both informative and hilarious 😆 • Awareness ≠ salience—staying relevant takes bold moves. • Multi-channel marketing = be coherent and consistent, reinforcing brand across touchpoints. 📊 Untangling Media Measurement – Ollie Shayer (Boots), Naomi Yonge (Liveramp), Nicole Kivel (Criteo) • Connecting the data dots, overcoming fragmented measurement, and achieving omni-channel attribution 🛍 Retailers of the North: Data, Media & Commerce - Dean Harris Jon Beill Stephanie Taylor Laura Jones • This is really hard! • we’re in the gold rush. Stand out, and set yourself apart from by layering unique creative ideas available thanks to the rich data available. • Digital innovation is transforming in-store experiences, with more playful and dynamic creative. Layer unique creative ideas rich data. • Co-creation isn’t just collaboration—it’s about protecting and elevating the brands you work with. 👶 Parental Leave: Policies, Pitfalls & Progress- As a new parent myself, and a wife returning to work this week(!) this fireside from Blis team was a a personal and timely, and eye opening discussion. Despite progress there’s still some big challenges—lots of work still to do. Thanks for sharing your personal stories. Jessica Tagg Amy Fox Leigh Herbert Charlotte Stevens - check out Pregnant Then Screwed bringing the conversation into the open. 🚀 The Brand You Didn’t See Coming – Yoto Insane Growth – Jon Kell • 66,752% growth 🤯 • Brand + product design mattered as much as performance marketing. • “a content company first”—storytelling drives scale. 🔥 Final Thought? Creativity, data, and speed win every time. Already getting stuck in on Day 2. See you there? 👀

  • View organization page for Celtra

    16,515 followers

    Stop wasting ad budget on underperforming creative. 🥱 The truth is, targeting and reach alone won’t get you the results you need—your creative makes or breaks your campaign. At Celtra, we’re revolutionizing the process—bringing creative performance data directly into your tools and workflows. With pre- and post-campaign insights, you’ll know exactly what works and how to optimize—faster and smarter. As Ryan Cook put it, no more guesswork. Just better, high-performing ads. 🤝

  • View organization page for Celtra

    16,515 followers

    Something exciting is coming… 👀 We’re kicking off a new event series for marketing leaders, starting in NYC on March 5th! 🗽 Join top brands, agencies, and creative minds for a thought-provoking panel on how technology can fuel ad performance and unlock creativity. Stay for drinks, networking, and conversations you won’t want to miss. NYC is just the beginning—many more to come! Register here to stay in the loop for future events: https://hubs.li/Q037Xfqw0 🔗 #CeltraEvents #CreativeConnect Ryan Cook Mihael Mikek Vanja B. Brzin Uroš Cvetko Ryan Hotaling Eddie Mathews Erin Donahue Kelly Carmody

  • View organization page for Celtra

    16,515 followers

    👆 Swipe to reveal the magic! ✨ Kinder's interactive ad brings storytelling to life with a before-and-after toggle—letting audiences experience the transformation firsthand. This engaging, user-driven format doesn’t just grab attention; it makes the brand experience more immersive and memorable. Want to make your ads more interactive? Check out our library of ad products: https://hubs.li/Q037yXNF0 #InteractiveAds #AdProducts

  • View organization page for Celtra

    16,515 followers

    What makes Celtra more than just a workplace? 👀 🩷 For our team, it’s being part of a collaborative, innovative, and growth-oriented environment. Celtronians love tackling new challenges, building solutions that make an impact, and being valued every step of the way. Hear more about a place where every voice matters, and each day brings fresh opportunities to learn, grow, and make an impact. #LifeAtCeltra #TeamSpotlight

  • View organization page for Celtra

    16,515 followers

    Let’s be honest—no one likes irrelevant ads. 🙄 You know the ones: a winter coat ad in the middle of summer or a promo for something you just bought. That’s why personalized ads are game-changers. They speak directly to your audience’s needs, boosting engagement and driving higher conversions. 🤝 In our latest blog, we break down: ✅ What ad personalization is ✅ How to use it to connect with your audience ✅ Tips for creating ads that feel like VIP recommendations Ready to make your ads work harder and smarter? 🫡 Dive in: https://hubs.li/Q036-v860 #CreativeAutomation #AdPersonalization

    The Modern Marketer’s Guide to Personalized Ads

    The Modern Marketer’s Guide to Personalized Ads

  • View organization page for Celtra

    16,515 followers

    The most important driver of performance in campaigns? Creativity. The core of Celtra's solutions? Also creativity. But creativity and ad creative are not one-size-fits-all. What might work for one format, channel, or audience, won't work for another. 💡Celtra's solutions and services are designed in such a way to help you make ads that work for a brand's or organization's specific goals and needs.

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