CHARGE

Three tips to improve your #motorsports social media: 1. Behind-the-scenes content: Share exclusive footage from the garage, trackside moments, or team prep. Fans love feeling like they’re part of the action. 2. Engage your sponsors: Tag #sponsors in your posts and show them in action during race day. It gives them visibility and helps build stronger relationships. 3. Leverage fan excitement: Capture the energy of your fanbase by sharing exciting moments, race highlights, and fan interactions. For more, check out the video below: https://lnkd.in/gnwnBHJR

There isn't always a "right" or "wrong" price in #sponsorship. When it comes to sponsorship #pricing, it ultimately depends on what a sponsor and a property agree upon. The key is to ensure both sides see the value in the #partnership. A sponsor needs to feel that the investment aligns with their #marketing objectives, and you need to feel you're receiving fair compensation for the assets you offer. Successful sponsorship pricing requires a deep understanding of each party's objectives and the willingness to adapt. By fostering transparent communication and a collaborative mindset, you will build partnerships that thrive and create long-term benefits. For more on sponsorship pricing: https://ow.ly/pwQL50TVKPa

Maximize Your #Sponsorship ROI! Your sponsorship #investment should bring a measurable return. Track these numbers by: - Monitoring #social impressions, engagement, and reach - Tracking #brand exposure - Analyzing #sales from lead generation Whether you're aiming for more brand awareness, higher sales, or deeper #audience engagement, tracking key metrics ensures you're not just spending but making data-driven decisions that fuel real growth. For more on leveraging data to maximize your sponsorship: https://lnkd.in/gcJren2U

Evaluating sponsorships is crucial for assessing the ROI and guiding future partnership decisions. Some organizations shy away from this process, particularly when the results might not be positive. How frequently do you review your sponsorship portfolio?

The most common mistake in #sponsorship pricing 👇 Is forgetting to include the #value of a relationship in your pricing. But how do you put a price tag on a relationship with your #property? A good rule of thumb is to price your intangible benefits between 10% and 100% of your tangible assets package. The exact percentage depends on several factors, such as the strength of the #audience, the prestigiousness of the event, and its longevity.

The CHARGE team had the privilege of speaking at the USF Pro Seminar held at the Indianapolis Motor Speedway last week.   We shared #sponsorship insights with young drivers and their families, emphasizing how crucial sponsorship is for a successful #motorsports career. Strategies for cultivating strong sponsor relationships were emphasized, along with valuable advice on avoiding common mistakes that often derail sponsorship efforts.   This opportunity reinforced the importance of aligning drivers with #sponsors that share their values and goals, setting the foundation for long-term, mutually beneficial partnerships.   Thanks to the USF Pro team for the opportunity! 

Our October Ask Me Anything ZOOM webinar is this Wednesday at 1:30 PM ET. This is your opportunity to ask any of your sponsorship questions, and our experts will answer them live. Register here: https://ow.ly/URik50TI7wP See you on Wednesday! #sponsorship #webinar #zoom

Brands often invest in #sponsorships without fully understanding if the price reflects real value. Here’s what you should be asking: - Does the audience match your #brand? - Can the #property prove #audience engagement? - What’s the property's track record? You want to know exactly what you're paying for and why it’s worth the investment. When you can clearly assess the property's value, you are more likely to secure a strong return on your #investment. For more on pricing and valuation: https://ow.ly/n10I50TGcnP

Join us on October 23rd at 1:30 PM ET! Submit your question(s), and our sponsorship #experts will answer them live. This is your chance to tap into years of #sponsorship experience to gain valuable insights that will help you navigate the ever-changing landscape of sponsorship. Register here: https://lnkd.in/gxGxRg8T

At CHARGE, we want you to achieve sponsorship success; that’s why we offer over 100 FREE resources. One of those is our YouTube channel, which offers #insights into the complexities of sponsorship. Our channel offers: - Weekly shorts that cover quick sponsorship tips and insights that you can use to level up your #programs. - Long-form videos that take a deeper dive into sponsorship #strategies and best practices that drive results. Check out our YouTube Channel: https://ow.ly/gEy350TLJBA