The Basement

You can’t fascinate without having fun. Last week we held our annual Summer Celebration🎉 
An opportunity to bring in all the fascinating minds that make our magic happen. We shared, we learned, we fiesta’d. Thank you for staying fascinated, see you next summer!

From alien invasion murals to a decked out edit suite, here’s a recap of the open house we hosted in our new building last week. Thanks again to our friends and family who stopped by, and a special shoutout to Amazon for putting the cute in charcuterie🫒 Didn't get a chance this time? We’d be happy to give you the full tour!

Reflecting on Impact: A Year After Our Shorty Awards Win Last year, The Basement was honored with two silver Shorty Awards for our CADE 'Ungrind' campaign. This initiative wasn't just about accolades – it was about challenging the pervasive hustle culture in academia and beyond. Key Campaign Highlights: 📈 53+ million impressions in just 6 weeks 🖼️ 100k+ views of downloadable GIF stickers 🔍 60k+ unique website visitors 🌱 Sparked a grassroots movement across Colorado campuses But the real victory? Shifting the conversation from 'grinding' to prioritizing mental health and sustainable habits. As we continue to advocate for balanced living and mental wellbeing, we're curious: How has your perspective on 'hustle culture' evolved over the past few years? #Ungrind #MentalHealthAwareness #WorkLifeBalance #ShortyAwards

Today, we're ditching the desks and swapping strategy sessions for our annual Summer Celebration. Why? Because our crew deserves it! Until then, stay fascinated...and maybe a little jealous.

Falling head over heels for the imaginative designs of PET LIGER. Where would you take this pair? 👠

Nine years of sky-high results for Visit South Bend Mishawaka, and we're just getting started. With the help of Adara, this year's multi-channel media plan didn't just exceed expectations—it shattered them. The impact? So massive that Adara is featuring our campaign at the U.S. Travel #ESTO2024 conference this week in Columbus, OH! Check the numbers: 💰 22% Return on Ad Spend boost 🏨 44% more hotel bookings 💵 71% surge in hotel revenue 🛏️ 66% jump in total room nights ✈️ 326% increase in flight bookings 🤑 $18.5M+ enriched total revenue Destination marketing reinvented. Want to know how we did it? Let's connect. Visit South Bend Mishawaka | U.S. Travel Association

We’re proud to share some exciting news at The Basement! Our Director of People Operations, Jennifer Knapp, has just earned her SHRM-SCP certification. This prestigious milestone highlights her dedication to HR excellence and her strategic leadership in driving our dynamic and inclusive workplace culture. The SHRM-SCP certification is a testament to her deep expertise and our commitment to aligning HR initiatives with our innovative company goals. Join us in celebrating this remarkable achievement as we continue to push boundaries and redefine what excellence looks like.

Monotony is the enemy. What have you questioned today?

Schlage isn’t just locks; see what makes them strong inside and out.🔒

Allow us to (re)introduce ourselves. The Basement has evolved, and we're not just talking about a fresh coat of paint. We've sharpened our identity to cut through the noise of the marketing world. This isn't your average rebrand – it's a rebellion against the mundane. In the relentless arena of marketing, advertising and PR, being good isn't good enough. We're here to be unforgettable. Our renewed identity isn't just eye-catching; it's mind-bending, soul-stirring, and boundary-pushing. We don't just stay fascinated – we live and breathe it. It's the spark that ignites our wildest ideas, the fuel that powers our creative engines and the lens through which we view the world. Fascination is our secret weapon, turning ordinary campaigns into extraordinary experiences that leave lasting impressions. As we embark on this electrifying new chapter, we invite you to join our revolution. Now watch as we fascinate you.