Align with your values at City First Bank #BCorp #PublicBenefitCorporation
🌍 Gen Z is setting new standards for business—and B Corps are listening. Our latest report shows brand awareness for #BCorp Certification is strongest among young consumers, reflecting a powerful generational shift towards values-driven choices and meaningful impact. As customers, employees, and even founders, #GenZ is pushing businesses to prioritize genuine impact, transparency, and accountability. For Hazel Horvath, founder of Ecolytics, the stakes couldn’t be clearer: “Gen Z has made it clear…they want to work for and buy from companies that share their values.” For her, #BCorpCertification is a way to cut through greenwashing, offering proof of real impact. 🔗 Read our full report to find out how the B Corp brand connects with and builds trust among the next generation: https://bit.ly/4ePmgae