CivicScience

Join Fortune 500 leaders using CivicScience's data to drive successful business outcomes. Want to see our data in action? Download our free holiday preview: https://lnkd.in/eFGDF8kd

Chart of the Day: Roughly a third of US adults who celebrate Halloween agree that it's a form of escapism for them. Read more Halloween insights here: https://hubs.la/Q02W7tdN0 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence

Three things to know this week: 1. The majority of Americans say their upcoming spending, investing, and travel plans are likely to change based on who wins the election. 2. Concerns for COVID-19 are once again on the rise, aligning with previous fall and winter trends. 3. Most Americans still believe daylight saving time should be permanent as the shift to standard time approaches. Read the full details and subscribe to our weekly newsletter below ⬇️

Per John Dick's 10/26 What We’re Seeing: 1. Consumer confidence is surging ahead of the election 2. Black Friday should be big this year 3. Buy Now, Pay Later services may have peaked last year 4. And more Unlock the power of CivicScience insights. Our data clients have access to always-on tracking data, as well as the full WWS newsletter. See it in action: https://lnkd.in/epN-8Dba 

Per John Dick’s 10/26 What We’re Seeing: “My point is that we – or at least I – often lose sight of the beautiful things right in front of us, especially when times are darkest. The news amplifies the ugly. Crisis and controversy are often fodder for more interesting conversation. Career pressures keep our eyes glued to the prize. Whether it’s the right prize is a debate for another day. But it certainly blinds our periphery. Anyway, I need to pay more attention to the roses. Who knows how many other precious moments I’m missing?" Unlock the power of CivicScience insights. Our data clients have access to always-on tracking data, as well as the full WWS newsletter. See it in action: https://lnkd.in/epN-8Dba 

Toyota Motor Corporation and Hyundai Motor America are two automakers that have become widely adopted by Americans since their debut into the U.S. market in the 1980s. Ongoing CivicScience brand tracking shows that Toyota leads among U.S. consumers, while Hyundai remains more niche. With weakening consumer demand leading to a slowdown in new U.S. car sales in Q3, how can these two competitors get ahead? CivicScience’s database offers thousands of always-on consumer attributes about Hyundai and Toyota customer bases. Here are just a few key insights: https://hubs.la/Q02VLy700

Webinar Date Update: What We're Seeing: How the Election Will Impact Consumer Spending will now take place on Tuesday, November 12 at 1 PM EST ➡️ https://lnkd.in/grgSq2hq Join this exclusive webinar for clients and media partners, presented by John Dick, as he shares hot-off-the-press data about how different consumer groups are reacting to the election outcome, how it’s affecting their financial confidence, and what it will mean for the imminent holiday retail season (and beyond). This 30-minute webinar will explore changing sentiment over the past week and how it varies among Republicans, Democrats, Independents, and other important segments. We’ll examine how these shifts could impact different categories, retail channels, and brands. Don’t miss this opportunity to get the very first read on the post-election consumer and what it means for your business. Register here: https://lnkd.in/grgSq2hq

Chart of the day: Thirty-two percent of holiday shoppers say they’re ‘less’ likely to use BNPLs this holiday season compared to last, which outpaces the 23% who say they’re using them ‘more.' However, differences exist among generations, with Gen Z being more likely to use them this year. Full story: https://hubs.la/Q02VLjMs0 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence

Nearly 6-in-10 sweetgreen customers who shop for the holidays plan on spending ‘more’ this year compared to last year, a rate far higher than the 27% of the general population who said the same (excluding those unsure). See more insights like these here: https://hubs.la/Q02VyPvX0 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence

Chart of the day: So far, plans to shop over the Thanksgiving holiday (from Thanksgiving Day to Cyber Monday) outpace last year’s by 13%, with Black Friday drawing the most attention. Currently, nearly one-third of U.S. adults plan to open their wallets on Black Friday, up by 23% since this time last year. Full story: https://hubs.la/Q02VyQMf0 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence