Clarisights

“Clarisights enables marketers to go from questions to insights in minutes” - Filippo Gallignani, marketing leader (Unobravo, ex-Preply and Delivery Hero) Iterating fast and testing many hypotheses is paramount in performance marketing. However, most teams struggle with static and inflexible dashboards. Any change takes weeks or months of waiting for the data team. Thus marketers resort to manual analysis and reporting or miss out on opportunities. Filippo saw these challenges at Delivery Hero (VP Performance Marketing and CRM), onboarding Clarisights to solve them. He saw firsthand the impact of Clarisights, enabling marketers to explore data, and add and customize metrics, dimensions, dashboards and reports. This shift has empowered hundreds of marketers in Filippo’s teams to maximize marketing impact. Since then Filippo onboarded Clarisights to Preply (CMO) and Unobravo (CMO). From questions to insights in minutes. #marketinganalytics #performancemarketing #BI #marketingdata

Creative Optimization: what drives performance? In Episode 2 of Let’s Dashboard It, João identifies which creative concepts and formats drive performance by analyzing CPA and CTR.

From Mount Everest to Oktoberfest ⛰️🍻 A little glimpse into the OOO of some of our Clarisights team!

Paid vs organic keyword cannibalization? SEO and Paid Search teams often struggle to look at paid and organic data together to identify keyword cannibalization… unless you work with João António Sousa.   In this Let’s Dashboard It, João helps a SEO manager identify keyword cannibalization by looking at Google Ads and Google Search console data together. #SEM #SEO #paidsearch #marketinginsights

How are the performance marketing teams staying ahead in 2024? 3 key trends that stood out from conversations with over 20 performance marketing leaders: 1️⃣ Growth-at-all-costs is over Profitable growth is the new way. Marketers are under pressure and scrutiny to show the impact of their work connected to business outcomes - profitable, sustainable growth. 2️⃣ Signal loss is real iOS 14, privacy changes, potential cookie loss, etc - attribution is harder than ever. 3️⃣ The industry is changing very fast New platform updates, new tactics, new channels, etc emerge weekly. How can your team adapt? ✅ Align marketing with key business outcomes and focus on the right metrics (CAC: CLV, Profit on Ad Spend) ✅ Combine MTA, MMM & Incrementality to measure the true impact of your campaigns ✅ Enable fast testing and iterations by democratizing access to data and insights (without data support) Did I miss any other trend? How is your team adapting? 👇Read more into common mistakes and how the best teams are staying ahead Link to full article in comments #performancemarketing #growthmarketing #digitalmarketing #marketingtrends

Creative optimization is a big focus for our customers. At Clarisights, we teamed up to deliver solutions that give our users a creative optimization edge. Our last two feature updates have sparked some excitement: 1/ Refined custom dimensions ⚒️ Create complex dimensions to group creatives into meaningful categories 💡 Uncover which creative concepts, elements and formats drive performance for which audience 2/ Ad Previews ⚒️ View ads/creatives side-by-side with all relevant metrics to streamline reporting and eliminate manual preparation work for creative reviews 💡 Identify and prevent ad fatigue Customer impact is at the core of our mission and feedback drives everything we do. We’re constantly iterating to meet the dynamic needs of digital marketing. We move fast, we innovate, and we’re proud to partner with the most sophisticated performance marketing 🚀 #marketingdata #customerfeedback #digitalmarketing

"We make every marketer a data expert through Clarisights" - Federica Pezzetti, Head of PM Growth at Delivery Hero. Performance marketers need quick insights to steer campaigns and optimize performance. Turning marketing data into better decisions requires data democratization. Hear how Delivery Hero empowers their marketing teams to access, use and explore data through Clarisights self-service platform 👇 #marketinganalytics #datademocratization #marketinginsights

We’re thrilled to share that Clarisights was just named #1 Enterprise Marketing Analytics Platform by G2. G2 is powered by real customer ratings and reviews, which makes this award all the more meaningful for us. Honored to share that Clarisights won 11 (!!) G2 awards across the Marketing Analytics and ETL tools categories, including Leader, Best Results, Best Relationship and Users most likely to recommend. At Clarisights, we strive to deliver meaningful customer impact in everything we do. The G2 reviews emphasize key value drivers: 🔍 Immediate insights 💰 Effective budget allocation 🚀 Fast campaign testing 📊 Reports in minutes 📈 Real business outcomes We’re also very proud to see reviews reflecting our unparalleled customer success, quick time-to-value and robust analytics workflows. To all our amazing customers: thank you for being with us on the journey! We couldn’t do it without you! Learn more in the comments. #G2 #marketinganalytics #marketingdata

Had a fantastic time attending DMEXCO - Digital Marketing Expo & Conference with a small team from Clarisights. It was great meeting with customers and partners from the marketing and analytics space. Thank you, Christian Eckhardt and Customlytics for a successful joint dinner on Wednesday night. cc Clemens Hannen, Philip Ziegler, and many more.

Let’s go, Clarisights team! Last week, our go-to-market team tackled a new challenge: bouldering 🧗♂️ And after climbing the walls, we rewarded ourselves with great food and drinks.🍻 Onwards and upwards!