Clear Channel Outdoor reposted this
That’s a wrap! At Advertising Week in New York, AI was the buzzword of the conference -- and it was exciting to be able to share the tangible ways Moloco is using deep learning to drive mobile app growth. I had the privilege of joining Brand Innovators Marketing Leadership #BISummit to discuss how to maximize omnichannel mobile strategies beyond the walled gardens alongside Clear Channel Outdoor's Dan Levi and Instacart's Glenda Garcia. I also got to pepper Wavemaker's Zach Gryphon, Teladoc Health's Conor McElhaney, and Moloco's own Darío Sheikh with questions on their best practices for using first party data + measurement to unlock AI-powered advertising. Read more about how to create real value with AI and our key takeaways from a busy week in NYC: https://lnkd.in/gHsx4KDA